Formula DRIFT Presents Live Streaming of all 2010 Events

Posted on posted this great article on the DriftStream. Check it out.

All forms of motorsports – take note! Formula Drift, in association with has successfully launched the first ever full live streaming of their events to the world. Other sanctioning bodies have tried this in the past, but with hardly any sort of success. Needless to say when they first told us about Driftstream 2010 we were a little skeptical. Instead of jumping the gun and making a post, we decided to check it out ourselves during this past weekend’s event, then report on the quality. The verdict? Read on:

We first logged onto the Driftstream website during qualifying on Friday and were pleasantly surprised on how smooth and surprisingly lag free the video was. It was as close to real-time as we could get without driving the 40 miles to Long Beach, California. The video commentary was nicely done, and the production gets two thumbs up from us by keeping the viewer up to date with standings, points and results.

For those that are unable to attend the Formula Drift 2010 events out of their range, Driftstream is a fantastic way to catch it all. Adding to the experience, there are thousands of other fans chatting it up on the site at the same time.

We’ll admit that there’s absolutely no substitute to inhaling tire smoke and seeing the cars up close and personal, but this is by far the best second option we’ve been able to get our hands on and best of all – it’s free! We hope other forms of sanctioning bodies take notes on what Formula Drift done.

If you missed Formula Drift’s season opener at Long Beach, California, head on over to the Live Stream channel now to watch a recap of the entire event. Don’t forget to stay tuned for the next event at Road Atlanta on May 7-8th, 2010. And again, all events will be streamed live so follow Formula DRIFT’s schedule and catch all the action this season, no matter where you are.

Formula DRIFT Singapore Day 5 – It’s All Over

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Well, I am actually writing this latest entry as I am now back in LA after a 20 hour trek back across the Pacific from Singapore. I took quite a bit of video on the final day in Sing so I will be working on a small video blog that will hopefully encapsulate the competition and the dominant win by Malaysia’s Tenku Djan. Here are a few pics from our last day and a cool vid of our sound guy singing some GNR. This guy was pretty epic. He told us he was a lounge singer so of course we were provoking him to belt out some choons all day. Guy had a wicked good voice.

Till next time..

Epic Singaporean Sound Guys Own GNR from Formula DRIFT on Vimeo.

Over 70,000 Tune-in to the Drift Stream for the Formula DRIFT 2010 Season Opener

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Long Beach, Calif. – April 26, 2010 – Formula DRIFT launched the new Drift Stream with at Round 1: Streets of Long Beach with over 70,000 fans tuning in to watch the event live.

The Drift Stream debuted to rave reviews from drifting fans across the globe after the announcement was made last month of the partnership of Formula DRIFT and to bring live interactive streaming to the 2010 Pro Championship season. The Drift Stream debuted at Round 1: Streets of Long Beach with over 45,000 unique visitors watching live over the weekend. The Formula DRIFT fans consumed over 1.6 million minutes of action in the 2-day event weekend.

“The Drift Stream was a huge success and we look forward to bringing all the Formula DRIFT action to the fans worldwide this season,” said Ryan Sage, co-founder of Formula DRIFT. “Fans are not only able to watch via the Formula DRIFT website, but can also embed the Drift Stream to their social networking sites and blogs, and even watch live on select mobile devices. Formula DRIFT will reach a fans across the globe and bring all the action right to them.”

Fans watched on multiple websites and mobile devices that included the Formula DRIFT website, Facebook, and various personal websites and blogs. Viewers watched from over 128 countries with the country of Norway leading the way with over 5000 fans cheering and watching their countryman Fredrick Aasbo make his official Formula DRIFT debut and finishing fourth place overall at the event. 25,000 unique visitors also utilized the “On-Demand” feature of the Drift Stream player to watch all of the action from both Friday and Saturday’s event.

“Overall we are excited to bring the Formula DRIFT experience to a worldwide audience in a way that would encapsulate a live look and feel and it was made possible through the support of Formula DRIFT, Belle-1 Communications, Mishimoto Automotive, Royal Purple and Need for Speed,” said Tom Masiero, co-founder of “We were able to make that happen and are excited about creating a better viewing experience each event for the Formula DRIFT fan base.”

The Drift Stream will continue at Round 2: Road to the Championship on May 7-8 in Braselton, GA when Formula DRIFT returns to Road Atlanta. Last season Round 2 proved to be one of the most entertaining and exciting events of the season with Formula DRIFT champion Chris Forsberg taking the victory on his way to the championship.

For more info visit DriftStream