For Immediate Release
August 31, 2012
Formula DRIFT Premieres on NBC Sports this Sunday, September 2; Season Preview to Air at 5:00 PM (EST) / 2:00 PM (PST)
Long Beach, Calif. – August 31, 2012 – The Formula DRIFT television program to air this Sunday, September 2, 2012 on NBC Sports at 5:00 PM (EST) / 2:00 PM (PST). The premiere episode will feature a season preview.
The “Formula DRIFT,” television program will air for the first time on NBC Sports, formerly the VERSUS network. The twelve half-hour long episodes will run for fourteen consecutive weeks on Sundays at 5:00 PM (EST) beginning on September 2 with re-airs showing on Tuesdays at 5:30 PM (EST) beginning on September 4.
“To be part of the NBC Sports family of programming is very exciting and shows the progression of our Sport and Series,” said Ryan Sage vice-president and co-founder of Formula DRIFT. “NBC Sports is currently in over 80 million households combined with an additional 300 million household distribution internationally. To be able to share the action and excitement of Formula DRIFT to this large of an audience is amazing.”
The episodes will highlight the seven Pro Championship rounds of competition from the ninth season and will be hosted by Formula DRIFT co-founder, Ryan Sage, Courtney Day and Formula DRIFT announcer, Jarod DeAnda.