Formula DRIFT Introduces New Custom Designed Carbon Fiber Trophy by APR Performance

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Long Beach, Calif. – March 26, 2014 – Formula DRIFT will introduce a newly designed carbon fiber trophy by APR Performance at the first event of the season on April 4 on the Streets of Long Beach.

“As we enter a new decade of Formula DRIFT, it is only fitting that we introduce a progressive and custom designed carbon fiber trophy for the drivers to compete for,” said Jim Liaw, President and Co-Founder of Formula DRIFT. “We worked hand in hand with aerodynamic composite parts manufacturer, APR Performance to create this amazing new prize which will be awarded to all drivers that reach the podium.”

Formula DRIFT first introduced a carbon fiber trophy to the Series in 2009. Carbon fiber is significant to motor sports for its strength to weight ratio and now represents victory and accomplishment.

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Formula DRIFT Insider Returning for 2014 Season

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Long Beach, Calif. – March 25, 2014 – Formula DRIFT has announced that the popular web-based program, “Formula DRIFT Insider,” will return this season. The years show will provide a behind the scenes companion to the live-to-tape NBC Sports Network program. Formula DRIFT Insider will travel with the drivers to their homes, on the road and give an exclusive look from the driver’s point of view of what goes on during the live competition.

“For years, we have wanted to bring this concept to light and now with our online audience being one of the largest in domestic motor sports and with our partnership with Dailymotion, it makes sense to invest in creating this type of show for Formula DRIFT Insider,” said Ryan Sage, vice-president and co-founder of Formula DRIFT.

The Formula DRIFT Insider shows will be released coincident with the NBC Sports Network shows to give fans a chance to watch the live action and then head to Dailymotion for the behind the scenes look at what they just watched on NBCSN.

Formula DRIFT’s NBCSN programming begins on Sunday, July 27th at 2:30 PM (EST).