DriftStream.TV Set to Eclipse 1,000,000 Viewers!

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Long Beach, Calif. – Oct 6, 2010 – Formula DRIFT continued the new DriftStream.tv brought to you by Justin.tv at Round 6: Point of Impact registered over 110,000 unique viewers watching the event live. This puts a total of over 860,000 unique viewers so far this season for the innovative DriftStream.tv program.

Formula DRIFT partnered with Justin.tv to distribute the LiveStream of Round 6: Point of Impact at Infineon Raceway Sonoma Ca. Over 127 countries tuned in to watch the over 1,800,000 minutes! of action streamed in a 24-hour period. This event featured over 10 hours of the best quality stream of the year. Also debuted was our first halftime show that featured many of the up and coming talent of Formula DRIFT.

“Round 6 was definitely best broadcast yet! said Ryan Sage, co-founder and vice-president of Formula DRIFT. “This event we had 4 great camera angles that captured action brilliantly: This event would not have been possible without our sponsors Nitto Tires, Advanced Clutch, Motegi Wheels, Clutchmasters, Mishimoto, Need for Speed and Belle-1 Communications. We are looking forward to Round 7: Title Fight for our finale of the 2010 Inaugural Drifstream.tv season. Also tune in to find out who will be crowned the Tires.com Triple Crown Champion and the winner of $10,000! We would also like to thank out media partners motoiq.com, speedhunters.com, drifting.com, deathmachines.net for hosting and promoting DriftStream.TV”

The DriftStream will continue for the final event of the seaston for Round 7: Title Fight on Oct 8-9th in Irwindale, CA when Formula DRIFT returns to Irwindale Speedway. Coverage starts at 2PM PST on both days.

Final Event of the Season Round 7: Title Fight This Weekend

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The Final Event of the 2010 Formula DRIFT season is here. Get your tickets before they sell out. Each year the infamous “House of Drift” Toyota Speedway at Irwindale sells out and is a jam packed event.

Don’t miss out on the biggest drifting event of the year!

Featuring:

o 49 Pro Drivers representing 11 nations, of them 13 past & present champions from various series

o 24 Pro Am Drivers representing the top up & comers in North America, representing 7 of FD’S ProAm affiliate series

o Over 100 show cars for the Fatlace One of One Car Show

o Completely sold out festival/vendor village

o Tickets still on sale but guaranteed to be sold out so buy them online now

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Formula DRIFT and DIRECTV Team Up to Produce the World’s First Drifting Event in 3D

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Formula DRIFT and DIRECTV Team Up to Produce the World’s First Drifting Event in 3D

Long Beach, Calif. – Oct. 5, 2010 – Drift fans will want to buckle up for the DIRECTV broadcast of the world’s first drifting event in 3D. Produced by Formula DRIFT and DIRECTV, the program will focus on a series of battles from Formula DRIFT’s “Round 7, Title Fight” and will be aired exclusively on DIRECTV’s 3D channel, n3D™, Powered by Panasonic, later this year.

“Formula DRIFT has always been on the forefront of technology,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “We were the first drifting series to provide HD television programming, live streaming event content via the DriftStream, and now we are adding 3D technology for our tech savvy audience.”

“3D is the perfect way to showcase what a Formula DRIFT event is all about,” said Jim Liaw, president and co-founder of Formula DRIFT. “Drifting is a very visual motorsport with high-horsepower vehicles sliding sideways with precision, often inches from the wall and each other in dramatic fashion. 3D technology will capture all of the action and excitement and bring it directly into the living rooms of the fans.”

“DIRECTV customers may need bucket seats and a good harness when they sit down to watch the Formula DRIFT event in 3D, because it will be an exhilarating viewing experience,” said Chris Long, senior vice president, Entertainment, DIRECTV. “The drifting race event is a great opportunity to engage viewers with our exclusive n3D™ channel and show them why we’re so committed to 3D TV, and whet their appetite for more.”

DIRECTV’s exclusive 3D channel ,n3D™ powered by Panasonic, is available at no additional cost to millions of DIRECTV HD customers. In addition to the 2010 MLB All-Star Game, the NASCAR Coke Zero 400, and ESPN’s 3D coverage of the Summer X Games 16, n3D customers also have access to exclusive, original 3D programming such as “Guitar Center Sessions” with Peter Gabriel and Jane’s Addiction.

DIRECTV HD customers received a free software upgrade that enables them to have access to the 3D channels on DIRECTV. DIRECTV HD customers will need a 3D television set and 3D glasses to view 3D programming on DIRECTV.