Win A Ride Along With Joon Maeng

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Win a Ride Along with Joon Maeng in his Nitto Tire S13 Thursday, March 8th Adam’s Motorsports Park in Riverside, CA.

HOW TO ENTER TO WIN: Follow Joon on , LIKE Fan page on and share how much you want to win this ride along VIA Twitter & Facebook. (The more interest/comment the better chances to win) Share with friends and family they can win and transfer the win to whomever they want to choose.

PARTICIPANT: Needs to be 18 years or older if not need to have a parent or guardian available at Adam’s. Parent/Guardian and/or winner need to sign waiver before riding in the vehicle. Winner is responsible to get a ride to and from Adam’s Motorsports Park.

INFO: Please arrive by 6:30PM come hang out with team pit area and we’ll show you around the drift car, take pictures, give you hero cards/ partners goodies, buckle you in w/ our helmet and give you a ride of your life! Food and Drinks will be provided. Event will end at 9:30PM. This contest will end Wednesday, March 7th 8PM. PST

[Image: Wrecked Magazine]

NOS Energy Drink to Continue as “Official Energy Drink of Formula DRIFT”

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Long Beach, Calif. – March 2, 2012 – Formula DRIFT has announced that they will continue their partnership with NOS® Energy Drink as the Official Energy Drink of Formula DRIFT for the 2012 Pro Championship Series.

“Formula D embodies exactly what NOS stands for –high performance energy, unwavering mental focus, and aggressive determination,” said Eric Helms, Director of Marketing for NOS Energy Drink. “Through our partnership the past two years, both NOS and Formula D have continued to fortify motorsports credibility and attract new fans. We’re excited for more of the same in 2012.”

This will be the third consecutive year that NOS will be an official sponsor of the Series. NOS will continue to support former Formula DRIFT champion Chris Forsberg into the 2012 season.

“We are excited to have NOS back on board again this yea, “said Jim Liaw, president and co-founder of Formula DRIFT. “Over the last 2 seasons the NOS team has been a great sponsor but also proactive promotional partner. Their presence at each event adds to the festivities for the fans and their promotional support is one of the factors to our continuous spectator growth. Everyone at Formula DRIFT is looking forward to working with the NOS team again this season.”

Falken Tire Cup Established To Offer Significant Contingency Program To Formula Drift Entrants

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March 1, 2012

FONTANA, CA – Falken Tire, a leading high performance choice for driving enthusiasts, and the winner of consecutive Formula Drift Championships, has announced an aggressive contingency program for 2012 Formula Drift privateer entrants, to be designated the Falken Tire Cup.

The Falken Tire Cup was established to give Formula D privateer drivers and teams an opportunity to earn significant contingency funds by awarding $5,000 to the highest finishing driver participating in the program.

“Falken Tire has been a proud supporter of Formula Drift since its inception, and our Azenis RT615k tire is an important part of our back-to-back championships,” noted Jonathon Bradford, Team Falken’s Drift Supervisor. “Privateer teams are the backbone of our sport and Falken Tire is fortunate to be in a position where our brand can reward their success in such a competitive series.”

Participants in the Falken Tire Cup will also be able to take advantage of a special Falken Tire discount purchase program.  Additional requirements for involvement in the Falken Tire Cup include:

  • To be eligible for the Falken Tire Cup, drivers will be required to run Falken Tires on all four positions of their vehicle at all Formula D events. The minimum signage requirements include a one 20-inch Falken Tire decal on the front bumper or hood position as well as at least one 24-inch decal on both sides of the vehicle. Falken Tire Cup drivers must also wear a Falken Tire patch (or embroidery) on their driver suit as well as a Falken Tire banner in their team’s pit space.
  • Teams must participate in at least four rounds of the 2012 Formula D championship series

Round 1 of the 2012 Formula Drift Championship begins on the streets of Long Beach as teams will again compete on the Long Beach Grand Prix course, April 6-7.  The schedule for this year’s racing events can be found at:

For more information on the Falken Tire Cup, or to register, drivers and teams should contact: [email protected].

Discount Tire Takes Drift Fans for a Thrill Ride on Season 2 of “Behind The Smoke” with Formula D Champion Daijiro Yoshihara

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Discount Tire, America’s largest tire and wheel retailer, and sponsor of the Formula D Discount Tire/Falken Tire Nissan S13, announced Season 2 of Behind The Smoke, its hit GTChannel web video series featuring Formula D champion Daijiro Yoshihara. The first webisode of the new season will premiere April 14 on GTChannel’s YouTube Channel.

GTChannel’s cameras will follow Yoshihara throughout the 2012 season giving fans an exclusive look into the life of this world renowned Formula D driver. On track action and off track adventures will be chronicled in 21 videos with a new episode appearing each week.

“We’re very excited to work with Dai and Discount Tire to produce a follow up to our hugely popular premier season,” said Behind the Smoke producer Taro Koki. “We anticipate an even greater response from fans for Season 2 and Dai is sure to keep them hooked with his genuine brand of entertainment.”

Behind the Smoke is a weekly web video series produced by GTChannel in association with Discount Tire. First launched in 2011, Behind the Smoke is the first Drift racing reality series to cover the extreme motorsport and one of its most notable driver personalities. The premier season attracted 1.5 million unique views with an average of 50,000 views per episode. A playlist for Season 1 is available at

“Last year I won my first championship and Behind The Smoke captured every moment,” said Yoshihara. “This time I’m defending the trophy for my fans!”

Discount Tire, a long standing North American Drift supporter, has been the primary sponsor of Yoshihara since 2009 and the exclusive tire and wheel retailer of the Formula D Championship series for the past eight years.

Discount Tire also sponsors the Triple Crown, which is made up of three regular season Formula D events. The driver with the highest combined score from Road Atlanta, Evergreen Speedway and Irwindale Speedway receive a $10,000 cash prize. In addition to winning the Formula D championship, Yoshihara also won the Triple Crown in 2011, marking the first time in Formula D history that a driver took home both the Formula D series championship and the Triple Crown title in the same year.

Formula Drift Co-Founder Jim Liaw Interviewed on Tech House & Speed

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Formula Drift Co-Founder Jim Liaw recently spent some time talking to Bill Wood of Tech House & Speed. They cover the hot topic of Irwindale Speedway’s bankruptcy and cancellation of the racing season. Jim sheds a lot of light on how Formula Drift may or may not be affected by this with the information that is available thus far.

We’ll be sure to keep everyone informed on this topic as more information is released from the venue.

CLICK HERE to listen to the interview.