Formula DRIFT and YoParts Announce Live Stream Partnership

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Formula DRIFT and YoParts Announce Live Stream Partnership;
Interactive Live Stream Broadcast To Air During All Seven Championship Events

Long Beach, Calif. – March 1, 2010 – Formula DRIFT has announced the application of a new component at all seven rounds of Formula DRIFT, Live Stream. Formula DRIFT has partnered with YoParts.com to bring the first ever comprehensive interactive live stream broadcast to Formula DRIFT fans.

The Live Stream will feature hours of live Formula DRIFT action both on and off the track. The Live Stream will capture all the moments throughout the Formula DRIFT schedule and during practice, qualifying, Top 32 competition, and also a special presentation of Top 16 using Live Pack Technology. Live Pack Technology enables Formula DRIFT to do live remote coverage from anywhere on the track including in-pit, post-tandem battle, on-grid, and even live from the drivers’ seats. “This is a major announcement for Formula DRIFT. Tom and Zak at YoParts have made this possible and we are really excited to bring this technology to our events,” said Ryan Sage VP and co-founder of Formula DRIFT. “This is a perfect technology for our demographic given the web savvy and knowledgeable nature of our audience.”

In addition, consumer viewing of the stream will be as comprehensive as the coverage. Fans will be able to watch the same camera shots and angles that are seen on the Formula DRIFT television show, enjoy chatting live with other fans with real-time messaging via Twitter and Facebook, and have the ability to select different available feeds both audio and visual. For fans on the road or at the show, there will also be a Live Stream application for web based cellular phones, such as the iPhone and Android. Another component of the Live Stream is the ability to watch segments of the race, “On Demand.”

“YoParts.com is excited about the opportunity to use these cutting edge technologies to bring the Formula DRIFT fans non-stop action during the Formula DRIFT weekends. Our main goal is to show the exciting, “behind the scenes, “ action of a Formula DRIFT weekend,” said Tom Masiero Co-Founder of YoParts.com. “YoParts would also like to thank Frank Maguire and the team at Race Day Media for making this all possible.”

The Live Stream is available for sponsors with both traditional advertising deliverables such as in-show units and features and non-traditional advertising such as moving graphics, banners, video widgets, and interactive polls. Teams and drivers also have the ability to give more recognition to their sponsors with strategically placed cameras in the teams’ pit area giving fans the ability to watch them behind the scenes on a specific channel of the Live Stream at anytime during the event weekend.

Formula DRIFT has created a built-in functionality on the home page of the website to host the Live Stream, and in addition, Formula DRIFT and YoParts will have the content made available via embed code to share on websites or social networking sites such as Myspace and Facebook.

The first Live Stream broadcast will air during Round 1: Streets of Long Beach on April 9-10 on www.formuladrift.com.

FD Launches New Website and Releases Archived Television Shows from Years Past

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Formula DRIFT Launches New Website and Releases Archived Television Shows from Years Past

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Long Beach, Calif. – February 18, 2010 – Formula DRIFT has revamped the company’s current website, www.formuladrift.com, with updates to current features as well as adding a new component to the website, “FDTV”.

The Formula DRIFT website redesign includes updated streaming news and press releases on the homepage, further optimization of the Pro Championship schedule component, and integration of Twitter updates from the Series and featured guests.

One of the most robust new features integrates a new video player on the homepage that incorporates both Vimeo and YouTube videos proprietary to Formula DRIFT. The viewer also acts as a player and browser for Formula DRIFT TV shows that have aired on G4, ESPN2, and SPEED. Formula DRIFT will progressively release TV shows to the player and fans can watch those shows directly from the Formula DRIFT website. The 2005 season featured on G4 has just been released and subsequent years will be released throughout the season.

“We are really happy to put out our older content for fans to view. In this age, DVDs just didn’t make sense for us and why let all the old shows collect dust after the shows have served the purpose both domestically and internationally,” said Ryan Sage, executive vice-president and co-founder of Formula DRIFT. “We believe this type of content engagement with fans and our content will not only increase our website traffic, but more importantly give new fans a look at the history of this amazing sport through the over 80 shows that we have produced. We also have huge plans to announce in the near future regarding for the new player on our homepage and how that will interface with our new content distribution outlook.”

The updated All Access Pass section, which will host this content also allows members to view exclusive content to the website including image galleries and wallpaper downloads. The main element of All Access is the new FDTV, which will feature archived episodes of Formula DRIFT programming beginning with the 2005 season. Featured episodes will be added monthly throughout the season. Membership for All Access is free.

Round 1: Streets of Long Beach tickets are available via the Formula DRIFT website at www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $27 online with reserved tickets available for Saturday’s competition day. 2-day packages are also available along with VIP ticket packages.

FD Tickets On-Sale for RD 1: Streets of Long Beach

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For Immediate Release

February 9, 2010

Formula DRIFT Tickets On-Sale for Round 1: Streets of Long Beach;
Seventh Championship Season Set to Begin

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Long Beach, Calif. – February 9, 2010 – Formula DRIFT prepares to begin the seventh professional championship season. Tickets are now available for Round 1: Streets of Long Beach on April 9 and 10, including reserved seating, 2-day ticket packages, and VIP tickets.

“What has turned into one of the most anticipated events annually in Long Beach, Formula DRIFT, has put tickets online today for the first round of the seven stop national championship,” said Ryan Sage, executive vice president and co-founder of Formula DRIFT. “Now in our 4th year at the Toyota Grand Prix of Long Beach Street Course, over 50 of the world’s top drifters will be in action at what has turned into a sell-out event year after year.”

Round 1: Streets of Long Beach tickets are available via the Formula DRIFT website at www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $27 online with reserved tickets available for Saturday’s competition day. 2-day packages are also available along with VIP ticket packages.

The action begins on April 9th in Long Beach, California and will be held on Turns 9, 10, and 11 of the famous Toyota Grand Prix of Long Beach street course. New cars and drivers will be entering the Series and will make for another exciting season. Current champion Chris Forsberg looks to defend his title against returning past champions Tanner Foust, Rhys Millen, and Samuel Hubinette and top drivers Vaughn Gittin Jr., Ryan Tuerck, and the rest of the talented roster of drivers.

FATLACE to launch ONE OF ONE, a Car Show Series

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For Immediate Release
January 27, 2010

FATLACE teams up with Formula Drift to launch ONE OF ONE, a Car Show Series

San Francisco, Calif. – January 26, 2010 – Fatlace, LLC, is proud to announce the launch of the inaugural ONE OF ONE, the Fatlace Car Show Series. ONE OF ONE is the official Car Show Series of Formula DRIFT and will be held at each 2010 Formula DRIFT event nationwide. The first show of the series will go down at Formula DRIFT Round 1: Streets of Long Beach, adjacent to the track.

“Fatlace.com has built a multi-cultural audience of millions, and is ready to bring the car show scene to new heights with the ONE OF ONE Car Show Series. Our shows will represent the best of the best in vehicles and culture that are local to each stop on the Formula DRIFT nationwide tour.” states Mark Arcenal, Fatlace, LLC. “We’re ready to take the car show scene by storm. We’re going to host shows that are all about the cars.” Felix Marcelino, Director of Operations, Fatlace, LLC.

ONE OF ONE will host categories for all makes as well as a Ruckus category at select events. Car show registration and details will soon be available at fatlace.com. Limited space is available for car show competitors and teams so early registration is recommended. ONE OF ONE is still seeking series sponsors. For more information, please contact

showcase@fatlace.com

Fatlace.com is an online lifestyle magazine with focuses on the style and function of tuned vehicles, industry insight, music and lifestyle.

For more information contact: Felix Marcelino
Fatlace, LLC
415-935-FTLC
showcase@fatlace.com

ABOUT FATLACE,LLC
FATLACE has been pushing the boundaries of our online presence since 1999. Now in its tenth year, Fatlace.com is recognized as the an online authority on art, fashion, cars, photography and anything that has wheels. Established, managed and populated by enthusiasts, fatlace.com maintains its status as the online hub for automotive enthusiasts and youth culture. FATLACE’s seasoned staff of event marketers, contributors, photographers and bloggers deliver the highest quality behind-the-scenes industry editorial and photography that is second to none, and events for the most discerning of automotive enthusiasts.

ABOUT FORMULA DRIFT
Entering its seventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme attracting fans and car enthusiasts from all walks of life and establishes itself as the global focal point for the Sport. For a race schedule and ticket information, visit: www.formuladrift.com.