The Formula DRIFT Driftstream Continues into the 2011 Season

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The Formula DRIFT Driftstream Continues into the 2011 Season;
New Features to Debut at Round 1: Streets of Long Beach on April 8-9, 2011

Long Beach, Calif. – April 8, 2011 – After a very successful 2010 Pro Championship season and two International events for the Driftstream, Formula DRIFT will continue providing live coverage through the online platform. New features will be implemented for the 2011 season.

During the 2010 season over 1,000,000 viewers tuned in to watch the live action unfold over the 7 Pro Championship events. The combined traffic for both the Formula DRIFT UAE Invitational at Yas Marina Circuit in Abu Dhabi and the Formula DRIFT Global Challenge at the Qatar Racing Club topped 95,000 in only 8 hours of on-track action. Over 1 million minutes were watched during these 2 events that aired in the United States in the early hours of the day. During the Qatar event, the Driftstream also implemented for the first time live color commentary from the 2010 Formula DRIFT champion, Chris Forsberg as he gave his expert commentary during the action and interacted with fans.

“The Driftstream has been a tremendous addition to our program and has provided all of the action of a live event directly to the fans,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “We look forward to continuing the success of the Driftstream throughout the 2011 season, while constantly looking for ways to improve the program for the fans.”

The Driftstream will continue to innovate itself and will introduce new features for the 2011 Pro Championship season. GoPro cameras will be utilized to allow interaction between fans and Formula DRIFT drivers and celebrity guests. A new Facebook application will also be launched this season. The new features will debut on April 8-9 during Round 1: Streets of Long Beach. New sponsors for the season include Need for Speed, Nitto Tires, GoPro, Enkei, ACT, Kenda Tires, Motegi Racing and Mishimoto.

The Driftstream can be watched through: www.justin.tv/driftstream, www.driftstream.tv, www.formulad.com/live, and www.facebook.com/formuladrift. The Driftstream will begin airing the Round 1: Streets of Long Beach action at 11:30 (PST) on April 8-9.For more information visit: www.formuladrift.com

Formula DRIFT and DIRECTV Go For Round Two With 2011 Season Opener in 3D

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Formula DRIFT and DIRECTV Go For Round Two With 2011 Season Opener in 3D

First-Ever Drifting Street Event to be Produced in 3D, Available Exclusively on n3D, Powered by Panasonic

Long Beach, Calif. – April 6, 2011 – Following last year’s successful 3D broadcast of Formula DRIFT’s “Round 7, Title Fight” event, DIRECTV and Formula DRIFT take another spin around the track with the production of Formula DRIFT’s 2011 season opener, Round 1: Streets of Long Beach. The race will be the first-ever drifting street race to be produced in 3D and will be available exclusively on n3D, powered by Panasonic, this summer.

The season opener will be held in Long Beach, Calif., on April 8-9 and is the only drifting event on the circuit to legally utilize real city streets. The race will debut a new suite of cars and drivers to the Formula DRIFT series and will be co-hosted by DIRECTV Red Zone Channel host, Andrew Siciliano, actress and TV host, Mayleen Ramey, and co-founder of Formula DRIFT, Ryan Sage.

DIRECTV will also test new production techniques for this event, including new camera angles of the course and in-car cameras that will give viewers the driver’s perspective of the track. Last year’s final round in Irwindale, Calif., was rated the most watched original 3D program on DIRECTV and continues to be re-aired in 3D on the n3D channel, as well as in 2D on The 101 Network.

“The 2010 Final Fight 3D event was a great success for our n3D channel and we are excited to continue our partnership with Formula DRIFT, as well as our support for the sport of drifting,” said Chris Long, senior vice president, DIRECTV Entertainment. “Filming on the streets in Long Beach versus on a track will give the broadcast a completely different feel and we are looking forward to testing new production techniques that will truly make 3D fans feel like they are in the driver’s seat.”

“DIRECTV captured the excitement on the high banks during the 2010 season finale at the birthplace of American professional drifting at the Toyota Speedway at Irwindale,” said Jim Liaw, president and co-founder, Formula DRIFT. “Now, DIRECTV will be able to capture the unique and intense setting that is the season opener, through the only legal professional drift competition on city streets.”

DIRECTV offers more 3D programming than any other television provider in the country. n3D, powered by Panasonic (Ch. 103), the nation’s first 24/7 3D network, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, the n3D channel also gives customers access to exclusive, original 3D programming such as DIRECTV’s award-winning series Guitar Center Sessions and Guy’s Big Bite in 3D. The 3D programming available both on n3D and DIRECTV CINEMA are all powered by Panasonic. DIRECTV also offers 3net and ESPN 3D as part of its 3D programming platform.

DIRECTV HD customers, who received a free software upgrade that enabled them to access 3D channels on DIRECTV, will need a 3D television set and 3D glasses to view the programming on DIRECTV. For more information on n3D, powered by Panasonic, please visit www.DIRECTV.com/3D.

For more information contact:
John Pangilinan
The ID Agency for Formula DRIFT
213.802.0863
[email protected]

Robert Mercer
DIRECTV
310.964.4683
[email protected]