DriftStream2010.com Launches Hub for Formula DRIFT Fans

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Drift Stream 2010

Long Beach, Calif. – May 26, 2010 – Formula DRIFT launches DriftStream2010.com as a hub for all content of the Live Stream.

Driftstream2010.com is the next step of development for our live stream partnership,” said Ryan Sage, co-founder of Formula DRIFT. “This will be the central place where all things pertaining to the live stream will be centrally located. Our approach is to make the viewing experience of the live stream as easy, seamless, and fun as possible.

The new DriftSteam2010.com site has been created to specifically house both Live Coverage and On-Demand footage of the 2010 Formula DRIFT Schedule as well as the following elements:

* Live Interactive Hub for all DriftStream 2010 action
* On-Demand section with all DriftStream 2010 coverage
* Integrated Toolbar Section
* Flickr Gallery
* YouTube Gallery
* LiveFeed Beacon
* Twitter Integration
* Facebook Integration
* Formula DRIFT Blog Timeline
* DriftStream 2010 Schedule
* Built-in Chat Feature
* Language Translation Feature
* iPhone App link

The new site features a user-friendly interface, while providing new and archived content pertaining to Formula DRIFT. The dynamic features of the site will engage fans to interact with one another and become socially active.

“The main goal for the development of this site was to create an easy to navigate experience while still providing all relevant streams of content for the FD fanbase,” said Tom Masiero, co-founder of YoParts.com.

The Drift Stream will continue at Round 3: The Gauntlet on June 4-5 in Wall, NJ when Formula DRIFT returns to Wall Speedway.

Over 238,500 Unique Viewers Tune-In for DriftStream’s coverage of Formula DRIFT Round 2: Road to the Championship

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Long Beach, Calif. – May 13, 2010 – Formula DRIFT continued the new DriftStream with YoParts.com at Round 2: Road to the Championship registering a massive 238,500 unique viewers watching the event live. Formula DRIFT and YoParts.com partner with Justin.tv to distribute the live stream. Over 128 countries tuned in to watch the action at Road Atlanta.

“The first live stream had over 78,000 unique IP’s, this one registered 238,500 unique IP’s. These numbers are absolutely ground-breaking,” said Ryan Sage, co-founder of Formula DRIFT. “We are talking about a minimum of 238,000 people that chose to watch the broadcast, and not just random clicks. These numbers don’t even take into account anyone else in the room of the specific IP registered. If we were using Nielson TV ratings, these numbers would be closer to 500,000 individual viewers. This is a massive home run.”

Formula DRIFT and YoParts.com have partnered with Justin.tv, the easiest way to share live video, to help feed the DriftStream across multiple channels. Justin.tv specializes in live streaming and helps engage with the live audience.

“Justin.tv is very excited about the partnership with Formula DRIFT. Formula D’s content is a perfect use case of our platform – great, professionally created content that needs an outlet to reach its global fanbase,” said Kevin Lin, COO of Justin.tv. “The test broadcast of the Road to the Championship event in Atlanta on Justin.tv drew over 200,000 unique viewers in the first day. Clearly there are drift fans out there anxious to get access to these live events, and Justin.tv is going to be that source for them.”

“After just two events the future of the DriftStream is looking bright! We were able to deal with some pretty difficult technology challenges and with the help of our DriftStream chat audience we were able to fine tune the stream each day,” said Tom Masiero, co-founder of YoParts.com. “This event we implemented a new feature that that included the behind the scenes audio from the Official Radio chatter that received rave reviews. This event would not have been possible without our sponsors Royal Purple, Mishimoto, Need for Speed, RacingJunk.com and Belle-1 Communications. We are looking forward to Round 3: The Gauntlet in Wall, NJ with some great new features for the Formula Drift Fan base!”

The Drift Stream will continue at Round 3: The Gauntlet on June 4-5 in Wall, NJ when Formula DRIFT returns to Wall Speedway.

DriftStream Videos from Round 2: Road Atlanta

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The DriftStream provided some great footage over the weekend. If you missed the action at Road Atlanta check out these videos from Round 2: Road to the Championship.

Qualifying Round 1

Watch live streaming video from formulad at livestream.com

Qualifying Round 2

formulad on livestream.com. Broadcast Live Free

StreetWise FD ProAm Top 16

formulad on livestream.com. Broadcast Live Free

Practice ATL – Matt Powers Crash inside

formulad on livestream.com. Broadcast Live Free

Saturday Practice

Watch live streaming video from formulad at livestream.com

Top 16 Competition

formulad on livestream.com. Broadcast Live Free