USA Today Mentions Formula DRIFT and Falken Tires

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Sliding upward: Formula Drift’s season opener runs Friday and Saturday on the streets of Long Beach, and Team Falken returns as a four-car juggernaut that has been called the sport’s version of Penske Racing and Hendrick Motorsports.

Similar to those NASCAR powerhouses, Falken is housed primarily in the Charlotte area at Autosport Dynamics.

“It’s been very flattering to draw those comparisons,” says Nick Fousekis, the senior manager of consumer marketing for Falken Tire, which also is fielding two cars in the American Le Mans Series. “The easy way out is to write a check. We’re aggressive about sending our message properly.”

Falken recently tested at Charlotte Motor Speedway with drivers Vaughn Gittin Jr. (Ford Mustang) and Tyler McQuarrie (Nissan 350Z convertible). Gittin says Charlotte’s rich talent pool and access to parts was a major reason he was able to persuade Falken to base its team there a few years ago.

“It makes a lot of sense to be here (in Charlotte),” says Gittin, who unveiled Monster Energy drink as his new sponsor this week.

Contributing: Nate Ryan

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Falken Tire Ford Racing Mustang GT in Action

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Check out the latest video from Drift Alliance, Falken Tires, and Vaughn Gittin, Jr as he tests out his brand new competition vehicle! See Vaughn and the Falken Tires Mustang GT this April 10-11 at Round 1: Streets of Long Beach.
Falken Tire Ford Racing 2010 Mustang from Drift Alliance Productions on Vimeo.

Enter to win a 2010 Mustang GT and Other Prizes courtesy of BOSCH