Ford’s Return to Formula DRIFT Features Elite Mustang Teams, Bigger ‘Drift with Ford’ Sweepstakes and New Track Action

Posted on

7

LONG BEACH, Calif., April 1, 2015 – Ford Motor Company’s return to Formula DRIFT will be bigger and bolder in 2015. In its third year as official sponsor of the series, Ford will support Mustang drivers Vaughn Gittin Jr. and Justin Pawlak, while ramping up its “Drift with Ford” sweepstakes giveaway and track activities at all seven Formula DRIFT events. The custom Focus ST giveaway kicks off April 10-12 at the season opener in Long Beach, California.

“Ford and Formula DRIFT fans share a deep passion for performance, making the series the perfect venue for demonstrating the capabilities of our vehicles,” said Steve Ling, Ford North America car marketing manager. “We had a strong response with last year’s ‘Drift with Ford’ sweepstakes when we gave away a custom EcoBoost-powered Fiesta ST. This year we’re bringing back the sweepstakes with the hot Focus ST, and expanding our trackside presence with displays and activities at every Formula DRIFT event in North America.”

Following a successful 2014 season, Ford is stepping up the “Drift with Ford” sweepstakes, giving away to one lucky fan a custom EcoBoost®-powered Focus ST. Fans can enter the sweepstakes at any Formula DRIFT event or through the Formula DRIFT website.

“Fans love to watch teams fielding V8-powered Ford Mustangs battling for the top spot in Formula DRIFT,” said Mickey Matus, Ford Racing marketing communications manager. “Vaughn and Justin are both elite drivers who have proven they know what it takes to win. We believe they’re poised for great success in Ford Mustang, and can’t wait for the season to get under way.”

Ford has been part of the Formula DRIFT scene since 2005, when the series triggered a successful Ford Racing performance parts engine development program for a supercharged 4.6-liter V8 crate engine. Ford has increased its support and involvement each year, earning the respect and attention of series fans.

“I am pumped for the 2015 Formula DRIFT season to kick off in Long Beach as the action at this event is always epic,” said former champion Gittin. “My team and I have been working hard in the off-season, and I can’t wait to hit the track, scrape walls, and run door-to-door with my opponents from behind the wheel of my Ford Mustang RTR.”

The enthusiastic response from Formula DRIFT fans has encouraged Ford to step up its involvement this year. Fans can visit the Ford display at each event to experience the latest lineup of Ford performance vehicles including the all-new Mustang, which is similar to the cars driven by Gittin for the Monster Energy team and Pawlak for the Falken team.

“I’m extremely excited to get back into my Ford Mustang for the 2015 Formula DRIFT season,” said two-time Long Beach winner Pawlak. “I look forward, as it’s a proven platform for drifting. Both Vaughn and I have earned great success with it over the past few years.”

The first official drifting series in North America, Formula DRIFT takes motorsports to the extreme, attracting enthusiasts from all walks of life. Highly skilled drivers maneuver high-powered cars into controlled slides at high speeds through a marked course. Judged on speed, execution and style, drifting is often compared to the freestyle nature of skateboarding and motocross.

“We are so excited to have Ford back on as a major sponsor of the series,” said Ryan Sage, vice president and cofounder, Formula DRIFT. “With the success of last year’s vehicle giveaway, Ford has graciously doubled down, returning with another massive sweepstakes. The brand totally gets this audience and because of that, fans of the sport benefit in unique and creative ways.”

For the first round of the championship series, Formula DRIFT slides its way on one of two street courses used for professional drifting – the Toyota Grand Prix of Long Beach. The two-day event is one week prior to the Toyota Grand Prix of Long Beach and uses turns nine, 10 and 11 of the street course. With a high-speed entry and very tight spacing between cars and walls, there’s no room for error, making the first round of Formula DRIFT one of the most exciting series events of the year.

For more information, visit the Formula DRIFT website or Facebook.

No purchase necessary, Open to licensed drivers 18 and older. Ends 10/10/2015. See http://www.driftwithford.com/ for full details.

# # # 

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Returns as Official Partner of Formula DRIFT

Posted on

Ford Returns as Official Partner of Formula DRIFT;
Introduces Formula DRIFT Media Center Powered by Ford Performance

FORD_Perform_350x113

Long Beach, Calif. – March 19, 2015 – Ford has expanded its involvement in professional drifting as an official partner of Formula DRIFT with the introduction of the new Formula DRIFT Media Center Powered by Ford Performance. The center will be available to all credentialed media guests and will feature amenities such as lockers, refreshments, working space, and live streaming broadcast, and will debut at Round 1: Streets of Long Beach on April 10-11.

“We are excited to have Ford back in the series as an official partner and even more excited in their initiative and investment that will help introduce a brand new media center to our sport,” stated Ryan Sage, co-founder and vice-president of Formula DRIFT.

Ford will have significant presence at events with displays in the vendor paddock and signage throughout the venues. Ford will continue to make an impact on the track supporting drivers Vaughn Gittin, Jr., the 2010 Formula Drift champion, and Justin Pawlak.

The Formula DRIFT Media Center Powered by Ford Performance will be a custom media center that will travel to all seven rounds of the Formula DRIFT Championship. The new media center will also include WI-FI, a food and beverage area, and two on-site media managers. A photo rendering of the media center is below.

FDfordCANOPY-comp2-700x453

“We’re proud to support the journalists and media guests with an on-site place they can consider ‘home’ while working Formula DRIFT events. They have a tough job to do and we are confident the enhanced media center will help them do it even better,” said Mickey Matus, Marketing and Communication Manager at Ford Performance. “Our partnership with this series is key to connecting with its young audience, and it’s a relationship that we value highly. We’re really looking forward to this expansion of the partnership.”

Tickets are now available for Round 1: Streets of Long Beach on April 10-11, including reserved seating, 2-day ticket packages, and VIP tickets and can be purchased through www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office.

Ford Mustang Teams Gear Up for Final Fight of 2014 Formula DRIFT Season at Irwindale Speedway

Posted on

Ford Mustang Teams Gear Up for Final Fight of 2014 Formula DRIFT Season at Irwindale Speedway

LARR0350

larr7778

• Ford Mustang driver Vaughn Gittin Jr. battling for podium finish in Formula DRIFT series

• Along with former champion Gittin Jr., past winner and Mustang driver Justin Pawlak also competing

• Ford will announce “Drift with Ford” sweepstakes winner of custom EcoBoost®-powered Fiesta ST after final 2014 Formula DRIFT event

Long Beach, Calif. – September 23, 2014 – With only one race left in the 2014 Formula DRIFT season, Ford Motor Company heads to Irwindale Speedway in California looking to finish strong in the season finale there. Vaughn Gittin Jr., in third place, and Justin Pawlak, in seventh, will compete in customized Ford Mustangs Oct. 10-11, in the final fight of the seven-event series.

“I’m really pumped to be heading into the final fight of 2014 at Irwindale Speedway,” said Gittin Jr. “While we are no longer battling for the championship, we plan to hold our ground and take third overall in the series.”

“This is something I’m really excited about, given the challenges we had to overcome this season,” he added. “The progression of drifting never ceases to amaze me, and this year has been insane with regard to the level of competition. Our Ford Mustang RTR has been fully up to the task and continues to be a performance bar-setting machine, round after round. We are looking forward to fighting hard and ending the season on the top step.”

Ford has supported drivers in Formula DRIFT since 2005, when the sport triggered a successful Ford Racing Performance Parts engine development program for a supercharged 4.6-liter V8 crate engine.

“This has been a thrilling season for Ford in Formula DRIFT,” said Mickey Matus, Ford Racing marketing communications manager. “Vaughn and Justin consistently had Ford in the hunt for the manufacturer’s cup and driver’s championship. We’re confident they will continue to show that Ford and Mustang are serious competitors, not only in the world of Formula DRIFT, but in all form of motorsports.”

Amidst the excitement of North America’s foremost professional drifting championship, Ford continues to give fans the opportunity to enter to win an EcoBoost®-powered Fiesta ST. The sweepstakes winner will receive personal drift lessons from Gittin Jr., a trip to Ford’s ST Octane Academy, and a visit to Hoonigan Racing headquarters. The last day to enter the contest online is Oct. 13 at 11:59 a.m. EDT. Anyone can enter at www.formuladrift.com while watching the hot action over the final weekend.

“Fiesta ST featuring the 1.6-liter EcoBoost engine is a huge hit, especially among Formula DRIFT fans,” said Steve Ling, Ford car marketing manager. “We collaborated with Formula DRIFT to create an innovative way to give one to a lucky fan. We added lowering springs, an exhaust from Ford Racing Performance Parts, Rotiform 18-inch VCE wheels, Nitto NT555 ultra-high-performance tires and a K&N intake system to make this a true, one-of-one car. We had this hot new Fiesta ST at the season opener in Long Beach and will have it at the upcoming finale in California.”

The first official drifting series in North America, Formula DRIFT has taken competitive motorsports to the extreme – attracting enthusiasts from all walks of life. Highly skilled drivers maneuver high-powered cars into controlled slides at high speeds through a marked course. Judged on speed, execution and style rather than fastest time, drifting is a crowd pleaser that’s often compared to the freestyle nature of skateboarding and motocross.

The 2014 Formula DRIFT season will continue with Round 7: Final Fight at Irwindale Speedway on October 10-11. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaDrift.