Formula DRIFT Signs VP Racing Fuels as Official Fuel Partner

Posted on

VPlogo-350w

Long Beach, Calif. – April 29, 2016 – Formula DRIFT presented by BlackVue announced that it has signed VP Racing Fuels as the Official Fuel of Formula DRIFT. VP Racing Fuels will be on-site at each round of competition distributing fuel to teams that need fuel service.

“We are very pleased to bring VP Racing Fuels into the Formula DRIFT family,” said Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “They are a brand we have aspired to work with and now with this partnership we can better serve the needs of drivers and ensure the convenient availability of top quality fuel.”

“The growing popularity of Formula DRIFT is remarkable and this partnership presents a great opportunity to help build awareness of VP’s brand and our expanding product lines,” said Chris Wall, VP’s Chief Marketing Officer. “For years, racers have relied on VP blends like C16™ or VP Import™ for the consistency, increased horsepower and torque necessary to satisfy the unique demands that drifting places on fuel, however, for those racers committed to an ethanol blend, we now offer new X85™ and X98™. We look forward to introducing competitors to these new blends and servicing the fuel needs of Formula DRIFT for years to come.”

VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.

As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP PowerWash™ and more. VP also markets VP PowerMaster® hobby fuels for R/C racing. More information is available online at VPRacingFuels.com, VP-SEF.com or PowermasterFuels.com.

Formula DRIFT Endorses Race Ramps And Their Continued Partnership

Posted on

1357921001-race-ramps-logo-1

IMG_0496

Formula DRIFT is proud to announce the continued partnership with Race Ramps. Race Ramps provides products for vehicle maintenance and car services as well as for trailer loading and unloading.

“We value the support of Race Ramps for the Series,” said Kevin Well, competition director of Formula DRIFT. “Their products are the perfect solution for lowered drift cars as the products can accommodate the low clearance of the cars. Race Ramps are effective and convenient as their light weight makes it easy to transport to all of our events on the circuit.”

Formula DRIFT Announces Partnership with Network A to Launch First Digital and Mobile Channel Dedicated Exclusively to Drifting

Posted on

NetworkA.com-350

Long Beach, Calif. – April 6, 2016 – Formula DRIFT presented by BlackVue has announced a partnership with Network A (www.networka.com), the leading global action-sports channel, to launch the first digital and mobile channel dedicated exclusively to drifting. The Formula DRIFT channel will feature livestreams of all of the North American events as well as select events from Japan and around the world. It will also offer a full line-up of highlights, interviews, classics, and original programming featuring the greatest drift drivers and cars. The livestreams, video-on-demand, syndication, and social-platform video distribution will all be powered by the Sportsrocket media platform.

“We are very excited to join forces with Network A on this new initiative for fans of Formula DRIFT,” said vice president and co-founder of Formula DRIFT, Ryan Sage. “The partnership will usher in a new era of access and programming innovation for our sport.”

“We are thrilled to partner with Formula Drift to bring exclusive access to the most entertaining series in motorsports, said Brian Bedol, CEO of Sportsrocket, the parent company of Network A. “Network A audiences have asked us for more drift programming, and this was an opportunity to step up in a big way. Our Sportsrocket sports media platform allows us to provide big-league level services to emerging organizations like Formula DRIFT.”

The channel will officially launch later this spring, but will provide a preview through www.formulad.com and www.NetworkA.com for the launch of the 2016 season from the Streets of Long Beach, April 8 and 9.

For more information visit: www.formulad.com, www.NetworkA.com , and www.Sportsrocket.com . Find Formula DRIFT on Instagram, Facebook and Twitter. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.

All Is Right in the House of Drift By The DRIVE

Posted on

Geat clouds boil, escape made impossible by packed grandstands. The white, burned-hair funk of tire smoke settles onto sweating skin of every age, sex, and color, all united by grit and noise, standing and cheering. Two cars atomize tens of thousands of miles of perfectly good tire before one driver’s subtle misstep erases tens of thousands of dollars of bodywork with a deafening impact on the Irwindale Speedway banking. The crowd leaps to its feet, cheering hard enough to drown the wail of the victorious remaining driver and his engine.

Continue reading All Is Right in the House of Drift By The DRIVE

2016 Achilles Radial Drift Driver Announcement

Posted on

Robbie for PR

FOR IMMEDIATE RELEASE
2016 Achilles Radial Drift Driver Announcement

SANTA CLARITA, CALIF., March 24, 2016 – Achilles Radial will expand on existing motorsports programs in 2016, with Formula DRIFT remaining as the cornerstone of their global effort. Achilles Motorsports is dedicated to providing top quality product to racers from the grassroots to professional level. This commitment to the racing community is the focus of the marketing efforts for the brand in North America.

Formula DRIFT USA

Achilles Radial is proud to announce the roster of talented drivers that will compete on Achilles Radial 123S and ATR Sport 2 tires in Formula DRIFT USA during the 2015 season. Anchored by Formula DRIFT veteran Robbie Nishida, fan favorite Dean Kearney and 2013 Champion Michael Essa, the team includes returning drivers and new faces, both within the PRO and PRO2 ranks.

The drivers that will be competing on Achilles Radial tires for the 2016 season are listed below:

PRO Series

Robbie Nishida, Dean Kearney, Andrew Gray, Kristaps Bluss, Brody Goble, Marc Landreville, Michael Essa, Kenny Moen, Charles Ng, Juha Rintanen and Faruk Kugay

PRO2 Series

Joe Tardiff, Chris Filippi, Ethan Hunter, Dirk Stratton, Doug VanDenBrink, Riley Sexsmith, Sheng Nian, Austin Meeks, Rafello Ambivero, Donovan Brockaway and Aaron Day

You can see Team Achilles PRO compete at the 2016 Formula DRIFT season opener in Long Beach, California on April 8th and 9th and PRO2 at Formula DRIFT Atlanta on May 6th and 7th. For more information on Formula DRIFT, visit www.formulad.com.

European Drift

Achilles Radial will support several drift teams in Europe for the 2016 season. We are pleased to partner with Steven Donnelly / Team Diemax as well as the HGK Racing team as they compete in various drift events throughout Europe in 2016.

For more information on HGK Racing, please visit www.hgkracing.com.
For more information on Team Diemax, please visit www.facebook.com/stevendonnellybdc

USA RACER SUPPORT PROGRAM

Achilles Motorsports offers a racer support program to drivers in all Formula DRIFT sanctioned pro/am series in the US and Canada. Drivers who are interested in taking part in the racer support program should visit http://www.achillesmotorsportsllc.com/racer-support-program.html

The program offers discounted pricing to qualified drivers and contingency programs within many of the race series in the US.

Formula Drift Pro/Am Contingency Program

Drivers who actively take part in the AMS Racer Support Program and compete in an approved US and Canada Formula DRIFT licensing series are eligible for the following contingency payout for the 2016 season:

1st Place: $200.00 Achilles Bucks

2nd Place: $100.00 Achilles Bucks

3rd Place: $50.00 Achilles Bucks

Achilles bucks can be used to purchase tires and promotional items from Achilles Motorsports.

Drivers who take part in the AMS Racer Support Program and receive their Formula DRIFT PRO2 license will automatically have a place in the Achilles PRO2 program.

Please contact Cheralyn Hale, Director of Marketing, at racing@achillesmotorsportsllc.com with any questions about the racer support program and to receive guidelines for the contingency program.

For more information about Achilles Radial, please visit www.achillestiresusa.com and like us on Facebook www.facebook.com/achillestire or follow us on Instagram @achillestire.