Video: Team Need for Speed Drift

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Introducing Mad Mike and Matt Powers. Yes, you’ve all “met” them already, but let’s just call this video their official introduction to Team Need for Speed. Shot at the first two rounds of the Formula Drift series in Long Beach and Atlanta, the video shows off the personal and driving style of both Matt and Mike, as well as gives us a closer look at their personalities on and off the track. This is second Team Need for Speed driver film created by automotive film maker Will Roegge.

Behind the Scenes – Designing the Need for Speed Livery

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SpeedHunters.com put out a great article on the behind the scenes in designing the teams’ livery. They did a great job explaining the design process.

By Andy Blackmore
It is is quite unusual, as a designer, to be allowed to show the design process and show the designs which didn’t make it, but thanks to Speedhunters, I’m able to share some of the behind the scenes work on the Team Need for Speed livery design.

I started sketching some ideas for the Team Need for Speed livery on the last day of 2009. Rod and Patrick had introduced me to the Team Need for Speed concept and it was my task to create a livery which would work in multiple arenas. Not an easy task, on one hand it was a great opportunity, but the on other hand it was ‘how the hell am I going to pull that off!’

I have been very fortunate and have designed hundreds of liveries in my time, around 60 have seen the light of day. Many stay inside unsuccessful sponsorship proposals which teams and drivers had presented. This was probably the hardest design to work on…. well there was this Panoz livery once…..

We knew early on, Team Need for Speed would make its debut in GT racing and Drifting. Two diverse disciplines. In order for the livery to work and be recognizable as a Team Need for Speed identity it had to have a strong graphic which set itself apart from other cars on the grid.

The livery had to work in both arenas, which was an additional challenge.

Be sure to check out the full article on SpeedHunters.com

EA TEAMS UP WITH TOP DRIVERS TO FORM ‘TEAM NEED FOR SPEED’ INTERNATIONAL RACING COLLECTIVE

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Drifters Mad Mike Whiddett, Matt Powers and
GT Racer Patrick Soderlund to be Sponsored by Need for Speed

REDWOOD CITY, Calif. – April 6, 2010 – From the hit videogame to the street, Need for Speed™ is the nerve center of gaming car culture. Electronic Arts Inc (NASDAQ: ERTS) today announced an entertainment program that brings together the top street, drift, GT racing, time attack cars and drivers. Dubbed ‘Team Need for Speed’, these individuals embody the spirit of the Need for Speed franchise – the adrenaline and rebelliousness of driving the world’s coolest cars. Together, this collective of racing influencers will carry the Need for Speed brand into a variety of events, films, competitions and more.

Team Need for Speed consists of an all-star roster of drivers renowned for their skill on the track and passion for the automotive lifestyle including Vaughn Gittin Jr. (Drift/USA), Matt Powers (Drift/USA), Edward Sandström (GT Racing/Europe), Patrick Söderlund (GT Racing/Europe) and Mad Mike Whiddett (Drift/USA, New Zealand, Japan). Additional drivers will be announced in the future. The season kicks off this week as three of the Team Need for Speed drivers hit the track. On April 9, Mad Mike Whiddett and Matt Powers compete in the ‘Streets of Long Beach’ Formula D event and on April 10, Patrick Soderlund and teammate Edward Sandström will compete in the VLN Series’ Stunden-Rennen race at the Nurburgring Nordschleife in Germany.

“Driving for Team Need for Speed is a great honor,” said Mad Mike Whiddett, Team Need for Speed driver and champion drifter. “I love the pure creativity and insane competition of drifting and partnering with Need for Speed is perfectly aligned with my personal and professional passions.”

The Team Need for Speed program also features a 12-part film series about the Team Need for Speed drivers and their cars directed by renowned automotive filmmaker, Will Roegge. Need for Speed is also expanding its Formula D sponsorship with the Need for Speed Lounge where attendees can meet the drivers, Mad Mike Whiddett and Matt Powers, and play the latest Need for Speed games.

Keith Munro, VP of Marketing for EA said, “Team Need for Speed launches an aggressive initiative designed to bring the core brand values of Need for Speed into the real world. By partnering with these tastemakers and by creating these specific programs, Need for Speed goes beyond the game into the real world of automotive lifestyle culture.”

With over 100M units sold, Need for Speed is the best-selling racing game franchise in the world and is known for delivering unparalleled white-knuckle racing, creative customization and street style. Last fall EA published Need for Speed SHIFT, the highest rated Need for Speed game in years, featuring an intense first-person crash dynamic and a signature cockpit view that delivers a true driver’s experience. Need for Speed World is a massively multiplayer online action racing game that is currently in the beta process and will be available this summer on the PC.

For more information on Team Need for Speed visit needforspeed.com, become a fan at http://www.facebook.com/needforspeed or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.