GoPro® Launches HERO3+®: A Smaller, Lighter Evolution of Best Selling Camera

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A Smaller, Lighter Evolution of Best Selling Camera
GoPro Enables New Era of Personal Content Capture & Sharing

 SAN MATEO, CA (October 1, 2013) ­­– GoPro today announced the availability of its new HERO3+ line of cameras, featuring a 20% smaller and lighter design and 30% better battery life than previous models. These upgrades, combined with an improved lens and convenient new video capture modes, produce the most advanced and easy-to-use GoPro, yet. In addition, GoPro announced several new mounting accessories that further enable immersive content capture during any activity. The HERO3+ line of cameras and accessories are now available at and at select retailers worldwide.

GoPro is enabling people to capture and share life experiences in a way that was never before possible. Prior to GoPro, it was very difficult for anyone to capture content of themselves doing anything without having the help of someone else to film them. GoPro has enabled a new era of self-documentation whereby people can now easily wear or mount miniature ultra wide-angle GoPro cameras to record themselves doing just about anything, anywhere. The result is a surge of immersive user-generated and professional content made possible by the versatility and affordability of GoPro’s cameras and accessories. An average of three GoPro “tagged” videos are uploaded to YouTube every minute, and GoPro is used by the world’s leading production companies to help produce some of today’s most engaging film and television content.

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Formula DRIFT to Hold a Drift Demo at the Circuit of The Americas on September 21 -22 in Conjunction With American Le Mans Series and the World Endurance Championships

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Long Beach, Calif. – September 13, 2013 – Formula DRIFT has been invited to hold a drift demonstration at the Circuit of The Americas in conjunction with American Le Mans Series presented by Tequila Patrón (ALMS) and the World Endurance Championships (WEC) on September 21 – 22, 2013.

For the first time drifting will take place at the Circuit of The Americas track in Texas. Formula DRIFT professional drivers will be the first to drift at this new facility, one of the world’s premier racetracks. Tyler McQuarrie, Conrad Grunewald and Michael Essa are all crossover drivers with road racing background, while Justin Pawlak is part of Team Falken Tire that will also be fielding a team in ALMS’s GT Class over the weekend. The drift demonstration will take place during the race weekend for the ALMS and WEC Series.

“We are proud to showcase drifting to the ALMS and WEC fans at Circuit of The Americas and be part of a motorsport filled weekend,” stated Jim Liaw, president and co-founder of Formula DRIFT. “It is going to be a fantastic sight seeing the guys drift through turns 12-15 and around the iconic observation tower.”

The Formula DRIFT demonstration will take place on Saturday, September 21, from 2:15 PM – 2:35 PM and again on Sunday, September 22, from 9:30 AM – 9:45 AM.