DriftStream.tv Marches Closer to 1,000,000 Viewers

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Long Beach, Calif. – June 25, 2010 – Formula DRIFT continued the new DriftStream.tv brought to you by Justin.tv at Round 5: After Dark registering over 80,000 unique viewers watching the event live. This puts a total of over 750,000 unique viewers so far this season for the innovative DriftStream.tv program.

Formula DRIFT partnered with Justin.tv to distribute the LiveStream of Round 5: After Dark at Las Vegas Motor Speedway. Over 128 countries tuned in to watch the over 450,000 minutes of action streamed in a 24-hour period. This event featured over 10 hours of streaming of night time drifting action and included an exclusive “crane” camera.

“Round 5 was definitely our most challenging broadcast yet! This event we had multiple camera angles for Round 5: After Dark,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “This event would not have been possible without our sponsors Nitto Tires, Advanced Clutch, Motegi Wheels, Clutchmasters, Mishimoto, Need for Speed and Belle-1 Communications. We are looking forward to Round 6: Point of Impact, with even more great new features for the Formula DRIFT Fan base including a live mobile cam and a new for the first time the ability to watch the event on any Android based phone that has the Froyo “FRG22D” update (Note you have to download Adobe Flash in the marketplace) . We would also like to thank out media partners motoiq.com,speedhunters.com, pasmag.com, motormavens.com, drifting.com, streetimportonline.com,gtchannel.com, livesockets.com , streetfire.net, deathmachines.net for hosting and promoting DriftStream2010.”

The Drift Stream will continue at Round 6: Point of Impact on Sep 10-11 in Sonoma, CA when Formula DRIFT returns to Infineon Raceway.

Formula DRIFT Announces Mobil 1 as Official Motor Oil of Series

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Formula DRIFT Announces Mobil 1 as Official Motor Oil of Series

Long Beach, Calif. – August 26, 2010 – Formula DRIFT has added Mobil 1, the world’s leading synthetic motor oil brand, as the official motor oil of the series. This new partnership will continue through the remainder of the 2010 season.

“Having a strong global brand like Mobil 1, with partnerships in all major forms of motorsports, that chose to add drifting, specifically Formula DRIFT is a great testament to their vision as well as to the strength of our emerging sport,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are excited to add Mobil 1 to our family of partners as they become the “Official Motor Oil,” of Formula DRIFT. We are looking forward to expanding our partnership and additional ways to work closer together.”

In addition to serving as the “Official Motor Oil” of Formula DRIFT, Mobil 1 will be on-site at all race venues, providing fans an interactive opportunity to see Mobil 1 products in action. This partnership will showcase the full performance enhancements through the Gardella Racing team in the Mobil 1 Pontiac Solstice driven by Ryan Tuerck, as well as the complete Falken Tire drift team. Mobil 1 will also receive on-site branding at events, on advertisements and promotional items, and on the Formula DRIFT website www.formuladrift.com.

“Partnering with Formula DRIFT gives us an incredible opportunity to exhibit the full line of Mobil 1 products to this demanding sport,” said Leah Ritter, marketing advisor, ExxonMobil Lubricants & Petroleum Specialties Company. “Drifting’s intense nature allows us to showcase the performance and protection characteristics of Mobil 1 Technology and how it can help racers and enthusiasts both on and off the track. The Formula DRIFT Championship provides racing excitement like none other, and we’re excited to officially be a part of this rapidly growing motorsport.”

As the premier professional drifting championship in North America, Formula DRIFT embodies the spirit of performance and competition. The Formula DRIFT pro championship continues with Round 6: Point of Impact on September 10-11, 2010 at Infineon Raceway. For more information visit, www.formuladrift.com.

Formula DRIFT Round 5: After Dark Results

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Formula DRIFT Round 5: After Dark Results;
Tyler McQuarrie Takes the Victory and Team Falken Tire Sweep the Podium

Long Beach, Calif. – August 22, 2010 – Formula DRIFT returned to the Las Vegas Motor Speedway for Round 5: After Dark. Tyler McQuarrie piloting the Falken Tire Nissan 350Z found the top of the podium alongside his Falken Tire teammates for their 2nd ever sweep.

The Las Vegas Motor Speedway hosted the event to a sell out crowd under the stars and lights in the Nevada desert. Round 5: After Dark featured the Vegas Pro Am finals, Fatlace One of One Showcase car show, Monster truck demonstration, Drag Races, and was highlighted with the Formula DRIFT championship competition. The competition heats up with only two events remaining in the 2010 Championship season.

“This event in Las Vegas is challenging for everyone involved with Formula DRIFT including the staff, teams, and sponsors, but at the end of the day the event exceeded all expectations with a sell-out crowd, amazing competition, and a tightening chase for the Championship heading into Sonoma,” said Jim Liaw, president and co-founder of Formula DRIFT. “The level of competition is at an all-time high and teams are setting the bar for the sport of drifting worldwide.”

The action filled weekend came down to a battle of the V8’s. Making the Top 4 for his first time, Tony Brakohiapa in the Cooper Tire / BSP Tuskegee Airmen Mustang went against point leader, Vaughn Gittin Jr. in the Monster Energy / Falken Tire Ford Mustang for third place. Gittin gained the victory and maintains the championship points lead. The final battle pitted Falken teammates Daijiro Yoshihara in the Discount Tire / Falken Tire Nissan S13 against Tyler McQuarrie in the Falken Tire Nissan 350Z. Mechanical problems forced Yoshihara to forfeit from the competition giving McQuarrie his first ever victory and moves him up the rankings into 9th place overall.

“The Falken Tire Nissan 350Z was unreal in every practice and through qualifying. It was one of those events where I could just feel it,” said Tyler McQuarrie, winner of Round 5: After Dark. “To get my first career victory here in Las Vegas feels incredible and for the Falken Tire team to get the second ever sweep in history is a milestone for the team.”

McQuarrie will carry the momentum of the victory to the next stop of the Formula DRIFT championship at his hometown track for Round 6: Point of Impact on September 10-11. This is the last event before the Finals in October and the drivers will be sure to put it all on the line for a chance at the title. Tickets are available on-line.

Formula DRIFT Professional Championship 2010 Point Standings – Top 16
1. Gittin, Vaughn Monster Energy / Falken Tire Ford Mustang 439 Points
2. Yoshihara, Daijiro Discount Tire / Falken Tire Nissan S13 417 Points
3. Foust, Tanner Rockstar Energy Scion TC 386 Points
4. Tuerck, Ryan Mobil 1 / Maxxis Tire / Gardella Racing Pontiac Solstice 361 Points
5. McNamara, Darren Falken Tire Saturn Sky 342 Points
6. Hubinette, Samuel SHR-Dodge / BF Goodrich Dodge Challenger 304 Points
7. Forsberg, Chris NOS Energy Drink / CFR Nissan 350Z 296 Points
8. Millen, Rhys RMR / Red Bull Hyundai Genesis Coupe 291.75 Points
9. McQuarrie, Tyler Falken Tire Nissan 350Z 275.50 Points
10. Pawlak, Justin Ford Racing / Falken Tire Ford Mustang 267.50 Points
11. Takatori, Michihiro BF Goodrich / Exedy Nissan S13 239.50 Points
12. Ng, Charles Charles Ng Racing Mazda RX-7 228.50 Points
13. Grunewald, Conrad Hankook Tire Chevy Camaro 213 Points
14. Gushi, Ken Scion Racing / RS*R Scion TC 203.50 Points
15. Maeng, Joon Full Tilt Poker / Nitto Tire Mazda RX-8 190.25 Points
16. Petty, Ross Falken Tire / Garage Boso Nissan S15 186 Points

Round 5: After Dark Event Results
1. McQuarrie, Tyler Falken Tire Nissan 350Z 1st Place
2. Yoshihara, Daijiro Discount Tire / Falken Tire Nissan S13 2nd Place
3. Gittin, Vaughn Monster Energy / Falken Tire Ford Mustang 3rd Place

Tires.com Triple Crown – Event 2 of 3
1. Foust, Tanner Rockstar Energy Scion TC 169 Points
2. Tuerck, Ryan Mobil 1 / Maxxis Tire / Gardella Racing Pontiac Solstice 167 Points
3. Yoshihara, Daijiro Discount Tire / Falken Tire Nissan S13 162 Points

Formula DRIFT Announces Content Partnership with Streetfire.net

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Long Beach, Calif. – August 17, 2010 – Formula DRIFT has announced a partnership with Streetfire.net. Streetfire will host all of the drifting sanctioning body’s archived television programs and provide an interface for viewing the content on the Formula DRIFT website via the All Access section.

“Streetfire.net will bring Formula DRIFT content to millions of users globally and extends the reach of the Series outside the drifting community and into the mainstream automotive world,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “We are also excited to bring all of this content directly to the Formula DRIFT fans via the website’s All Access section.”

The partnership will feature past archived footage of Formula DRIFT programs along with exclusive content from around the globe. This includes international coverage where Formula DRIFT has had a presence. Streetfire.net has also designed an interface for viewing all of the content through the Formula DRIFT All Access page of the website www.formuladrift.com.

“We are happy to be working with Formula DRIFT to distribute their exciting drift series to the millions of StreetFire users around the world while also powering the video experience on the Formula DRIFT website,” said Glenn Rogers, CEO of CarDomain Network. “StreetFire is part of the CarDomain Network, the largest auto enthusiast network in the world reaching over 5 million car fanatics every month. Formula DRIFT is the premier organizer of Drift events in the US and we are very pleased to be in partnership with them.”

Formula DRIFT continues the 2010 season with Round 5: After Dark on August 20-21, 2010 at Las Vegas Motor Speedway. For more information, visit www.formuladrift.com.

Formula DRIFT 2010 Round 4: Throwdown Results

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Formula DRIFT 2010 Round 4: Throwdown Results;
Tanner Foust Takes the Victory and the Lead in the Tires.com Triple Crown

Long Beach, Calif. – July 10, 2010 – Formula DRIFT entered Evergreen Speedway for Round 4: Throwdown in Monroe, Washington. Tanner Foust takes the victory and moves into second place overall in the Pro Championship standings, while taking the lead in the chase for the Tires.com Triple Crown.

Evergreen Speedway hosted Round 4: Throwdown to a packed stadium. Fans gathered to watch the exciting competition under the clear skies and warm sun. Attendance increased from past seasons proving the growth and popularity of the sport in the Pacific Northwest is as strong as ever.

“The drifting fans in the Pacific Northwest prove to be some of the most diehard and enthusiastic in the nation,” said Jim Liaw, president and co-founder of Formula DRIFT. “The drifting market is thriving in the area as was evident by the increased attendance from last season, despite two major sporting events occurring simultaneously.”

Round 4: Throwdown brought exciting drifting action back to the Pacific Northwest with Tanner Foust in the Rockstar Energy Scion TC taking his first victory of the season moving him into second place overall in the Pro Championship standings. Foust also takes the lead in the second event of the Tires.com Triple Crown with the win. The final battle paired Foust with Ryan Tuerck in the Mobil 1 / Maxxis Tires Pontiac Solstice, Tuerck crashed into the wall coming off the banking on the second run giving Foust the victory. The consolation run showcased Darren McNamara in the Falken Tire Saturn Sky against Michihiro Takatori piloting the Drift Emporium / BF Goodrich Nissan S13. McNamara edged out Takatori to take third place.

“This was an epic event and took a lot of work to get this victory,” said Tanner Foust, winner of Round 4: Throwdown. “After running multiple “One More Time” battles we almost ran out of Hankook tires, but to advance against competitors that put on such clean tandem battles made this victory even more sweet.”