TEAM FALKEN AMPS UP INVOLVEMENT FOR 2017 FORMULA DRIFT

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TEAM FALKEN AMPS UP INVOLVEMENT FOR 2017 FORMULA DRIFT
Team will support six drivers and becomes Official Tire Sponsor of series

RANCHO CUCAMONGA, CA  – In conjunction with the launch of the latest version of Falken Tires’ competition-winning performance tire, the AZENIS RT615K+, Team Falken, a two-time Manufacturer’s Champion in the Black Magic Formula Drift Pro Championship and the 2016 winner of the prestigious Tire Manufacturers Cup, will return to the popular series in 2017 with a strong field of six drivers.

Additionally, Falken Tires becomes the Official Tire Sponsor of Formula Drift and will further activate its involvement through dealer hospitality, spokesmodel meet & greets, driver autograph signings and a learning center display through its Falken rig at most of the series eight rounds. Continue reading TEAM FALKEN AMPS UP INVOLVEMENT FOR 2017 FORMULA DRIFT

2017 Achilles Radial Formula DRIFT Team Announcement

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FOR IMMEDIATE RELEASE

2017 Achilles Radial Formula DRIFT Team Announcement

IRVINE, CALIF., March 22, 2017 – Achilles Tires USA

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Achilles Radial is pleased to announce that the major sponsor partnership with Formula DRIFT USA continues in 2017, with a full roster of drivers competing in both PRO and PRO2 classes.  “Formula DRIFT has been a wonderful partner for our brand in the US and throughout the world,” said Cheralyn Hale, Director of Marketing.  We are excited to get back to the track and watch our awesome Team Achilles drivers burn up a lot of our 123S tires.” Achilles Radial is proud to announce the roster of talented drivers that will compete on Achilles Radial tires in Formula DRIFT USA during the 2017 season.  Continue reading 2017 Achilles Radial Formula DRIFT Team Announcement

Formula DRIFT Teams Up with AutoCon To Produce Car Shows for Long Beach and Irwindale Rounds

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Formula DRIFT Teams Up with AutoCon To Produce Car Shows for Long Beach and Irwindale Rounds

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Long Beach, Calif. – February 17, 2017– The Black Magic Formula DRIFT Pro Championship presented by BlackVue has teamed up with AutoCon to produce car shows at the two Southern California events this season. The AutoCon car show will kick off the season at Round 1: Streets of Long Beach on March 31 – April 1 and conclude the year at Round 8: Title Fight at Irwindale Speedway on October 13 – 14.

“The car show element of our events is always a great addition for the fans,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “By working with AutoCon some of the best vehicles in the region will be put on display during the Long Beach and Irwindale events.”

The first AutoCon car show will be held on April 1 at the Streets of Long Beach event as part of the Formula DRIFT season opener. Fans will have the opportunity to view hundreds of unique custom vehicles on display, enjoy the live entertainment, and much more. For show car participants, vehicle registration is now open on the AutoCon website.

“We have always been fans of Formula D since its inception,” said Justin Fong, President and co-founder of AutoCon. “It is definitely a unique combination of the best of both worlds – drift and show. We are confident that this partnership will create an amazing experience for both our fans and audiences respectively.”

Additional car show information can be found at: http://www.autoconevents.com/autocon-long-beach-2017 and for vehicle registration visit: http://www.autoconevents.com/registration.

Formula DRIFT Signs NOS Energy Drink as Official Energy Drink

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Long Beach, Calif. – January 26, 2017– The Black Magic Formula DRIFT Pro Championship presented by BlackVue announces a multi-year agreement with NOS Energy Drink as the “Official Energy Drink” of the Series.

“We are excited to welcome the NOS brand to the Formula DRIFT family,” said Ryan Sage, Vice-President of Formula DRIFT. “We see this sponsorship as a great fit and we are enthusiastic about the opportunities for both parties in the future.”

NOS’ sponsorship of the Series will begin with the 2017 season and will continue for multiple years. NOS Energy Drink is also the title sponsor for 3-time and current Formula DRIFT champion, Chris Forsberg. The sponsorship will include NOS branding, activation, and more beginning at Round 1: Streets of Long Beach in April 2017.

“When it comes to brute speed, smoke and lock-to-lock counter steer showmanship, there is no other form of motorsport on Earth like Formula DRIFT,” said Lauren Albano, Senior Brand Manager of NOS Energy Drink. “And NOS Energy Drink has been there right from the beginning. Just like the sport itself, NOS Energy Drink was born out of brute horsepower, fierce competition and a pedal to the metal desire to win, and we proved this in 2016 when Chris Forsberg – the very first athlete to ever join the NOS Energy Drink family – powered to his third Formula DRIFT championship. A decade in the making, it doesn’t get any more competition proven than NOS Energy Drink, Chris Forsberg and Formula DRIFT. We are proud to be partnering once again with FD as the Official Energy Drink of Formula DRIFT. Looking forward to the 2017 season!”

For more information visit, www.formulad.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift, Twitter @FormulaD, and Snapchat – formula_drift. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.

Formula DRIFT Announces Black Magic as the Title Sponsor for the Series

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Formula DRIFT Announces Black Magic as the Title Sponsor for the Series

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Long Beach, Calif. – November 10, 2016 – Formula DRIFT has announced an agreement with the Black Magic® car care brand to become the Title Sponsor of the Formula DRIFT Championship, now called the Black Magic® Formula DRIFT Championship presented by BlackVue Dash Cameras.

“This new partnership with Black Magic is not just great for Formula DRIFT, but for all of the hard working participants in the Series,” stated Jim Liaw, President of Formula DRIFT. “Black Magic will allow us to expand the Series as well as reinvest into strengthening our foundation. We are looking forward to this new era of Formula DRIFT.”

In addition to the entitlement sponsorship news, Formula DRIFT has announced the Black Magic® Championship Cup powered by Gumout®. Drivers will compete throughout the year to win the cup with the top driver taking home the trophy at the end of the season.

“Black Magic is excited about the partnership with Formula DRIFT,” says Rusty Waples, Group Brand Manager of Black Magic / Gumout. “Both brands are powerful with auto enthusiasts and a natural fit with Formula DRIFT. We can’t wait for the 2017 season to kick-off!”

The Black Magic Formula DRIFT Championship presented by BlackVue Dash Cameras will begin in April at Round 1: Streets of Long Beach for the 2017 season.

2017 Black Magic Formula DRIFT Championship presented by BlackVue Dash Cameras
Provisional Schedule*

Round 1: Streets of Long Beach

March 31 – April 1 – Long Beach, CA, USA

Invitational: Super Drift Challenge at the Grand Prix of Long Beach**

April 7 – April 8 – Long Beach, CA, USA

Round 2: Invasion

April 28 – April 29 – Orlando, FL, USA

Round 3: Road to the Championship

May 12 – May 13 – Atlanta, GA, USA

Round 4: The Gauntlet

June 2- June 3 – Wall, NJ, USA

Round 5: True North

July 14 – July 15 – Montreal, Quebec, CANADA

Round 6: Throwdown

August 4- August 5 – Monroe, WA, USA

Round 7: Showdown

September 1- September 2 – Texas, USA (Option 1)

September 8- September 9 – Texas, USA (Option 2)

Round 8: Title Fight

October 6 – October 7 – Irwindale, CA USA (Option 1)

October 13 – October 14 – Irwindale, CA, USA (Option 2)

*Subject to Change

**Non-Championship Points Competition

For more information visit, www.formulad.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift, Twitter @FormulaD, and Snapchat – formula_drift. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.