Official Statement Regarding Scion Announcement

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Formula DRIFT would like to thank all the great people behind the Scion brand for their support of Formula DRIFT and sport of Drifting.  We are looking forward to the upcoming season to see if Scion can close it out with another driver & manufacturer championship.  Since entering Formula DRIFT in 2008, Scion has racked up 28 podiums, 10 competition wins, 1 driver championship (Aasbo, 2015) and 2 manufacturer championships (2014 & 2015).

Scion Brand to Transition to Toyota

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TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.

“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished. Continue reading Scion Brand to Transition to Toyota

Formula DRIFT 2016 Round 1: Streets of Long Beach Tickets On-Sale

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Formula DRIFT Round 1: Streets of Long Beach Tickets On-Sale;
The 2016 World Championship Season Begins on April 10-11, 2016

Long Beach, Calif. – December 22, 2015 – Formula DRIFT will begin the 2016 World Championship season beginning with Round 1: Streets of Long Beach on April 10-11. Tickets are now on-sale and can be purchased online via the Formula DRIFT website, www.formuladrift.com.

“We look forward to the start of the the 2016 season and the addition of the Canadian round of competition to the Pro Championship will add an extra dynamic to further grow the sport internationally,” said Jim Liaw, president and co-founder of Formula DRIFT. “The season kickoff in Long Beach is always exciting and sets the tone for the rest of the year.”

The World Championship will consist of a total of nine rounds of competition including eight Pro Championship rounds in the United States and Canada and two additional rounds of competition in Japan. Round 1: Streets of Long Beach marks the beginning of the season with Fredric Aasbo returning to defend his championship.

Reserved seat tickets are available online for purchase with the option to select from any of the available grandstands. VIP experiences are also available for purchase including reserved seating in Grandstand 18, a track walk during opening ceremonies and more.

Tickets are now available for Round 1: Streets of Long Beach on April 10-11, including reserved seating, 2-day ticket packages, and VIP tickets and can be purchased through www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $40 for grandstand seating with all seats reserved for Saturday’s competition day.

Ticketmaster Ticket Links:

2-Day Ticket (Friday and Saturday)
Saturday Only Ticket

For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram, Facebook and Twitter. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.

Formula DRIFT Announces 2016 Global Schedule

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Formula DRIFT Announces 2016 Global Schedule

 

Long Beach, Calif. – November 4, 2015 – Formula DRIFT has announced the 2016 schedule of events. The schedule includes World Championship, Pro Championship, and PRO 2 events. In addition, both Formula DRIFT Japan and the inaugural Formula DRIFT Canada will have their own respective four event schedules.

Entering the thirteenth year of competition, Formula DRIFT will expand the Pro Championship to eight rounds of competition by including the Montreal round. This is the first event outside of the United States to be included in the Pro Championship in the history of the Series. The World Championship will consist of eight Pro Championship rounds and two Japan rounds of competition. The PRO 2 Series will consist of four rounds of competition with a new stand-alone PRO 2 and Pro Am event announced on September 30October 1 in Phoenix, Arizona.

“With the continued success of our international presence, we look forward to growing the Sport domestically and internationally this upcoming season,” said Jim Liaw, president and co-founder of Formula DRIFT. “In 2015, Formula DRIFT continued to be the global leader in millennial motorsports with 29 competitions held under the Formula DRIFT brand that resulted in 3 billion media impressions.”

In 2016, the Pro Series will continue to be broadcasted on CBS Sports and distributed globally by IMG Media with a reach of 360 million homes. Formula DRIFT Japan will be broadcasted on JSports. Each of the Series will be live streamed globally and was viewed by over 2 million people internationally in 2015.

For more information on Formula DRIFT Canada and Formula DRIFT Japan please visit: www.formuladriftcanada.com andwww.formulad.jp.

For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram, Facebook and Twitter. Tune into Formula DRIFT on CBS Sports and check your local listings for airtimes.

2016 Formula DRIFT Schedule
April 8-9 World Championship + Pro Championship Long Beach, CA
April 15-16 Invitational Long Beach, CA
May 6-7 World Championship + Pro Championship + PRO 2 Atlanta, GA
May / June World Championship + Japan Championship Ebisu, Japan
June 3-4 World Championship + Pro Championship + PRO 2 Orlando, FL
June 17-18 World Championship + Pro Championship Wall, NJ
July 15-16 World Championship + Pro Championship Montreal, Canada
August 5-6 World Championship + Pro Championship Monroe, WA
September 9-10 World Championship + Pro Championship + PRO 2 Fort Worth, TX
September World Championship + Japan Championship Okayama, Japan
September 30 – October 1 PRO 2 + Pro Am Phoenix, AZ
October 7-8 World Championship + Pro Championship Irwindale, CA