Long Beach, Calif. – March 12, 2014 – Formula DRIFT announced today a deal with Dailymotion to become the exclusive partner for the Formula DRIFT domestic live stream, known as the Driftstream, as well as all Video On Demand (VOD) content produced by Formula DRIFT.
The Driftstream is considered to be the most widely viewed motor sports live stream in the world boasting over 1.5M unique IP’s with an average viewing time of 38 minutes. Formula DRIFT also logs hundreds of hours of VOD content per year including “Formula DRIFT Insider,” which will now stream live exclusively on Dailymotion.
“This deal really cements not only the value of Formula DRIFT content but shows that the direction of web based content as a platform for revenue generation is a real and viable phenomenon,” says Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “We feel that we have always been on the forefront of new trends and creating this partnership with an industry leader like Dailymotion is an amazing milestone for us.”
Formula DRIFT will be promoted widely to the Dailymotion audience, which currently generates 25M monthly unique visitors in the U.S. and 120M globally (comScore 2013).
“Dailymotion couldn’t be more excited to be the official online video platform for Formula DRIFT. Over the last few seasons, we’ve seen the league’s passionate fan base grow steadily as well as their demand for video,” comments Martin Rogard, COO of Dailymotion. “Bringing this thrilling sport to our platform and leveraging our reach as well as live stream capabilities marks an optimal partnership for us.”
Dailymotion is one of the biggest video platforms in the world with 120 million monthly unique visitors (comScore, 2013) generating over 2.5 billion video views every month. Dailymotion is the most popular European site – across all categories – in the world according to comScore.
Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets) via one of the most powerful video players on the market.
Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries all over the world. Dailymotion provides free access to live content such as cultural events, sport competitions around the world or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive programs from an international catalogue of tens of millions of videos.
Dailymotion is available around the world in 18 different languages and 35 localized versions featuring local home pages and local content.
For further information, please visit www.dailymotion.com.
The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.
