Driftstream.tv Finishes an Amazing Season with over 1,000,000 Viewers


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Long Beach, Calif. – Oct 6, 2010 – Formula DRIFT finished the inaugural season of DriftStream.tv brought to you by Justin.tv at Round 7: Final Fight at Irwindale Speedway and registered over 139,000 unique viewers watching the event live. This put the final total of over 1,000,000 unique viewers this season for the innovative DriftStream.tv program.

Formula DRIFT partnered with Justin.tv to distribute the LiveStream of Round 7: Final Fight at Irwindale Speedway. Over 128 countries tuned in to watch over 9,500,000 minutes! of action streamed this year live. Some other impressive stats included over 2,800,000 views and 32,000 Facebook messages sent.

“The new Driftstream was very successful reaching over a million viewers,” said Ryan Sage, Vice-President and Co-founder of Formula DRIFT. “We are excited to be able to bring Formula DRIFT into the homes of fans across the globe that may not have the chance to come out to a live event and interact with one another. We look forward to providing an even better experience next season.”

This program would not have been possible without our sponsors Discount Tire Company, Nitto Tires, Advanced Clutch, Motegi Wheels, Clutchmasters, Mishimoto, Need for Speed and Belle-1 Communications. We would also like to thank out media partners motoiq.com, speedhunters.com, drifting.com, deathmachines.net for hosting and promoting DriftStream.TV throughtout the entire 2010 season”