Tag: Sponsorship

GoPro Signs on as Presenting Sponsor of Formula DRIFT Championship

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Long Beach, Calif. – March 12, 2013 – Formula DRIFT is proud to announce that GoPro has signed on to be the presenting sponsor for the 2013, 2014, and 2015 Championship seasons. GoPro will be the exclusive and official camera partner for the Series for this term and be deeply integrated in the Series as the premier camera brand.

“We are very proud to partner with the Formula Drift Series, and look forward to helping present a unique perspective to an already exciting series,” says Rod Rojas, GoPro Motorsports Marketing Manager.

GoPro, makers of the world’s most versatile cameras, will become the exclusive on-car and in-car camera during official competition. In addition to GoPro adding a technological jump into the TV and live stream production of Formula DRIFT, Formula DRIFT will also have access to GoPro’s media distribution and promotional channels.

“Having GoPro as our presenting sponsor for the next three seasons is a big deal for us,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “A brand like GoPro is any event series dream and this partnership fits right in with our directional planning of the series.”

Formula DRIFT Announces Mobil 1 as Official Motor Oil of Series

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Formula DRIFT Announces Mobil 1 as Official Motor Oil of Series

Long Beach, Calif. – August 26, 2010 – Formula DRIFT has added Mobil 1, the world’s leading synthetic motor oil brand, as the official motor oil of the series. This new partnership will continue through the remainder of the 2010 season.

“Having a strong global brand like Mobil 1, with partnerships in all major forms of motorsports, that chose to add drifting, specifically Formula DRIFT is a great testament to their vision as well as to the strength of our emerging sport,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are excited to add Mobil 1 to our family of partners as they become the “Official Motor Oil,” of Formula DRIFT. We are looking forward to expanding our partnership and additional ways to work closer together.”

In addition to serving as the “Official Motor Oil” of Formula DRIFT, Mobil 1 will be on-site at all race venues, providing fans an interactive opportunity to see Mobil 1 products in action. This partnership will showcase the full performance enhancements through the Gardella Racing team in the Mobil 1 Pontiac Solstice driven by Ryan Tuerck, as well as the complete Falken Tire drift team. Mobil 1 will also receive on-site branding at events, on advertisements and promotional items, and on the Formula DRIFT website www.formuladrift.com.

“Partnering with Formula DRIFT gives us an incredible opportunity to exhibit the full line of Mobil 1 products to this demanding sport,” said Leah Ritter, marketing advisor, ExxonMobil Lubricants & Petroleum Specialties Company. “Drifting’s intense nature allows us to showcase the performance and protection characteristics of Mobil 1 Technology and how it can help racers and enthusiasts both on and off the track. The Formula DRIFT Championship provides racing excitement like none other, and we’re excited to officially be a part of this rapidly growing motorsport.”

As the premier professional drifting championship in North America, Formula DRIFT embodies the spirit of performance and competition. The Formula DRIFT pro championship continues with Round 6: Point of Impact on September 10-11, 2010 at Infineon Raceway. For more information visit, www.formuladrift.com.