DriftStream.tv Marches Closer to 1,000,000 Viewers


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Long Beach, Calif. – June 25, 2010 – Formula DRIFT continued the new DriftStream.tv brought to you by Justin.tv at Round 5: After Dark registering over 80,000 unique viewers watching the event live. This puts a total of over 750,000 unique viewers so far this season for the innovative DriftStream.tv program.

Formula DRIFT partnered with Justin.tv to distribute the LiveStream of Round 5: After Dark at Las Vegas Motor Speedway. Over 128 countries tuned in to watch the over 450,000 minutes of action streamed in a 24-hour period. This event featured over 10 hours of streaming of night time drifting action and included an exclusive “crane” camera.

“Round 5 was definitely our most challenging broadcast yet! This event we had multiple camera angles for Round 5: After Dark,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “This event would not have been possible without our sponsors Nitto Tires, Advanced Clutch, Motegi Wheels, Clutchmasters, Mishimoto, Need for Speed and Belle-1 Communications. We are looking forward to Round 6: Point of Impact, with even more great new features for the Formula DRIFT Fan base including a live mobile cam and a new for the first time the ability to watch the event on any Android based phone that has the Froyo “FRG22D” update (Note you have to download Adobe Flash in the marketplace) . We would also like to thank out media partners motoiq.com,speedhunters.com, pasmag.com, motormavens.com, drifting.com, streetimportonline.com,gtchannel.com, livesockets.com , streetfire.net, deathmachines.net for hosting and promoting DriftStream2010.”

The Drift Stream will continue at Round 6: Point of Impact on Sep 10-11 in Sonoma, CA when Formula DRIFT returns to Infineon Raceway.