[PRESS RELEASE] Formula Drift Asia Returns to Thailand


Posted on

For Immediate Release


Singapore, 22 November 2013 – Formula Drift Asia will be returning to Thailand in 2014, in replacement of Formula Drift Indonesia initially scheduled for December 2013. This will serve as the final leg of the 2013 season, as well as the opening round of the 2014 season. The last time the Series was held in Thailand was back in 2010.

To be held at Pathum Thani Speedway on 18 and 19 January, Formula Drift Thailand 2014 is co-organised with Grand Prix International Co., Ltd (GPI), which owns the Bangkok International Motor Show, several motorsport events, a host of magazines such as Grand Prix and XO Autosport, as well as television channel Grand Prix Channel. For the first time ever, there will be ‘live’ streaming for Formula Drift Asia events so fans from all over the world can keep up with the sideways smoking action.

Marcus Lim, Co-Founder of Formula Drift Asia, “We are excited to return to the Thailand market, after three years of absence, and we look forward to coming back to Indonesia in the near future. 2013 also marks the end of a fruitful chapter with Achilles as the title sponsor of the Asia series. We look forward to welcoming new partners to the fold as we move on to a combined platform globally. The integration of operations with the US side will give us better strategic alignment for the development of the sport in Asia. ”

“We brought the first international drifting competition to Thailand four years ago and we are excited to be able to bring Formula Drift back.  The timing is right as we have integrated and merged the Formula Drift Asia and USA offices to lay a foundation to create a world championship series,” said Jim Liaw, President and Co-Founder of Formula Drift.

In other exciting news, Formula Drift will merge their USA and Asia operations from 2014 with a global headquarters in Long Beach and a regional office in Singapore, in anticipation for a World Championship in 2015. The merger comes after six years of successful event operations in Asia taking Formula Drift to Singapore, Thailand, Indonesia, Malaysia and Australia. Formula Drift Asia licensor Driftpac will remain an integral part of the Formula Drift events in Asia and will continue to assist in expansion of the brand.

The plan for 2015 is to operate a world championship where some or all of the events on the Formula Drift USA and Formula Drift Asia calendars, as well as possible new host venues, will count towards the world championship.

Formula Drift Asia has been a key drifting event within the region since its inaugural season in 2007, bringing the excitement and heart-stopping track action to fans in iconic locations such as the Formula One Singapore Grand Prix’s Marina Bay circuit and the historic Merdeka Square in Kuala Lumpur.

The most diverse and talented pool of drivers from Hong Kong, Indonesia, Singapore, Thailand, Malaysia, New Zealand, Australia, Norway, USA and Japan have competed in the series. Expect the usual array of international drifting stars like Daigo Saito, Fredric Aasbo, Robbie Nishida, Kenshiro Gushi, Josh Boettcher and Tengku Djan.

Do look out for more details on Formula Drift Thailand 2014 and also the rest of the 2014 calendar. For more information, kindly log on to www.formuladriftasia.com or www.facebook.com/formuladriftasia.

For enquiries or requests, contact Cheryl at [email protected] or +65 9733 5122.