Formula DRIFT Announces Continued Partnership with GoPro


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Long Beach, Calif. – March 20, 2014 – Formula DRIFT and GoPro will continue their relationship for the second consecutive season. GoPro is the exclusive and official camera partner for the Series.
“Formula DRIFT is such a unique racing series, unlike any other in motorsports, and GoPro is proud to offer fans and racers a never-before-seen perspective of the wheel-to-wheel intensity that has made DRIFT so intriguing,” said Todd Ballard, Director of Sports Marketing for GoPro.

GoPro, maker of lightweight, wearable and gear-mounted cameras that transform the way consumers and professionals capture and share meaningful content, is the exclusive on-car and in-car camera during official competition. This will be the second of a three-year deal between GoPro and Formula DRIFT that has already proved to be a winning combination for DRIFT fans and racers alike. As the official camera, GoPro enables Formula DRIFT to offer its fans an immersive, unique experience that strengthens the excitement of the racing series, while also providing competitors a tool to review their performances and evaluate the competition. The versatility of the HERO line of cameras allows for angles and perspectives otherwise unattainable. Fans can feel like they are actually in the car next to the stars of the sport.

“GoPro is an integral partner for Formula DRIFT and we look forward to continuing this relationship with them,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “This season fans can expect more integration between GoPro and Formula DRIFT with an increase in the content distribution including social media.”