Team hand cleaning stations, special activations, and new products will mark the 2024 partnership
Welcoming a new partner to the Formula DRIFT family, Fast Orange from Permatex is a brand familiar to both DIY car builders and the professional drift teams throughout the FD paddock. And for 2024, the teams will be able to take advantage of special Fast Orange hand cleaning stations located in the paddock area to ensure rapid cleaning after working on their competition cars.
Formula DRIFT fans will discover Fast Orange at both the New Jersey and Seattle rounds where the company will have sample packets available and will be launching several new products, which will be on display.
While most car enthusiasts have used Fast Orange hand cleaners at some point, it’s worth remembering that the products contain no harsh chemicals such as petroleum solvent, mineral oil or ammonia that can sting cuts and abrasions. Cleaning is achieved with pure, fresh-smelling natural citrus while premium skin conditioners actually smooth and protect the skin. The Fast Orange formula gently cleans the toughest dirt away from hands thanks to the addition of Microgel Technology, which is good for the environment and body while possessing excellent degreasing properties.
“Fast Orange is thrilled to partner with Formula DRIFT for the 2024 season!” said Sara Henning, Marketing Manager for Fast Orange. “Both brands share a passion for high-performance, and just like the incredible FD teams push themselves and their cars to the limit, we’re constantly pushing ourselves to innovate, bringing the best hand cleaning solutions to mechanics, enthusiasts and DIYers. We have some great, new Fast Orange products launching this year, which we’re sure the Formula DRIFT drivers and fans will be really excited to see.”
And to welcome another global partner to the Formula DRIFT series, President Ryan Sage commented: “With so many racers and home mechanics already using Fast Orange, this seemed like the perfect partnership for Formula DRIFT. Ensuring the teams are able to clean up after working on the competition cars is especially important around meal times to stop people eating with oil-covered hands, for example. And with new products coming this year, we know FD teams and fans will find many uses for the latest Fast Orange products.”
OPENING ROUND
The 2024 Formula DRIFT PRO Championship kicks off on the Streets of Long Beach on April 12-13. The PROSPEC Championships will join the PRO teams at Round 2 at Road Atlanta on May 9-11. Please visit formulad.com for the competition schedule, tickets, livestream, Championship standings, driver bios and more.
