FORMULA DRIFT SIGNS SPONSORSHIP EXTENSION WITH GT RADIAL

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Posted on by FormulaD

Following a very successful 2024, which saw GT Radial finish second in the Formula DRIFT Tire Cup and continue to provide spec tires to the entire FD PROSPEC Championship, the tire company has extended its existing sponsorship deal with the world’s leading drift series.

Under the new contract, GT Radial will sponsor Formula Drift through 2028 and continue to provide tires to every PROSPEC team through 2026.

The new agreement brings continuity and stability to both Championships, particularly PROSPEC, where teams will be able to continue to development their drift programs and cars knowing what to budget and the level of performance they can expect.

“The contract extension between Formula DRIFT and GT Radial is great news for the entire series, especially the teams using their tires. However, it extends beyond that because it ensures competition on the track, which keeps the series exciting for teams and fans,” said Ryan Sage, President of Formula DRIFT.

GT Radial plans to announce its 2025 Formula DRIFT PRO Championship partnerships in the New Year. The company is currently talking to a number of leading teams and hopes to make an even bigger impact on next year’s title race.

“We’re thrilled to renew our contract through 2026, continuing our journey as the spec tire for the PROSPEC series,” said Mike Meeiem, Motorsports Sales & Marketing Manager at GT Radial. “Over the past five seasons, we’ve been proud to stand as an official tire of Formula DRIFT, which is a testament to our deep commitment and dedication to the sport. It’s truly been an honor to support such a dynamic series, and we’re excited to elevate our efforts further. With a refreshed driver lineup for 2025, we aim to not only contend for another Tire Manufacturer’s Championship but also secure our first-ever Driver’s Championship! Our Champiro SX2 tire – which we proudly make in the USA – has proved itself a top contender and we look forward to four more years of top-level Formula DRIFT competition.”