Formula DRIFT Launches “Formula DRIFT Insider” Web Show;
Weekly Web Show to Debut Today

Long Beach, Calif. – August 11, 2011 – Formula DRIFT has announced the launch of a new web program, “Formula DRIFT Insider.” The premiere episode will debut today, August 11, 2011 on the website, www.formuladrift.com.

Formula DRIFT has teamed with Ubiquity Studios to produce a weekly web show that will provide viewers with more in-depth coverage on the sport of drifting and the Series. Coverage will include event reviews, exclusive interviews with key figures of the Series, trending topics on-going in the Series, and custom segments.

“We are very enthusiastic about this new venture with Ubiquity,” said Ryan Sage, vice president and co-founder of Formula DRIFT. “Formula DRIFT has always been on the progressive front with new media, especially social media and this web show is just another extension of that.”

The weekly web show will run in a 5-7 minute format and will air throughout the remainder of the season. Formula DRIFT Insider can be viewed on all Formula DRIFT social media platforms including the website, Facebook, YouTube, and Vimeo pages.

“Ubiquity Studios is excited to partner with Formula DRIFT on this exciting project to create and produce Formula DRIFT Insider. This content is extremely dynamic and is a perfect fit for our award winning team and state of the art digital production studio,” said Ubiquity Broadcasting Corporation CEO Chris Carmichael. “We look forward to a long and fruitful partnership with FD and see this as one of many exciting franchises we will be developing with them over the coming months.”