FD Launches New Website and Releases Archived Television Shows from Years Past


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Formula DRIFT Launches New Website and Releases Archived Television Shows from Years Past


Long Beach, Calif. – February 18, 2010 – Formula DRIFT has revamped the company’s current website, www.formuladrift.com, with updates to current features as well as adding a new component to the website, “FDTV”.

The Formula DRIFT website redesign includes updated streaming news and press releases on the homepage, further optimization of the Pro Championship schedule component, and integration of Twitter updates from the Series and featured guests.

One of the most robust new features integrates a new video player on the homepage that incorporates both Vimeo and YouTube videos proprietary to Formula DRIFT. The viewer also acts as a player and browser for Formula DRIFT TV shows that have aired on G4, ESPN2, and SPEED. Formula DRIFT will progressively release TV shows to the player and fans can watch those shows directly from the Formula DRIFT website. The 2005 season featured on G4 has just been released and subsequent years will be released throughout the season.

“We are really happy to put out our older content for fans to view. In this age, DVDs just didn’t make sense for us and why let all the old shows collect dust after the shows have served the purpose both domestically and internationally,” said Ryan Sage, executive vice-president and co-founder of Formula DRIFT. “We believe this type of content engagement with fans and our content will not only increase our website traffic, but more importantly give new fans a look at the history of this amazing sport through the over 80 shows that we have produced. We also have huge plans to announce in the near future regarding for the new player on our homepage and how that will interface with our new content distribution outlook.”

The updated All Access Pass section, which will host this content also allows members to view exclusive content to the website including image galleries and wallpaper downloads. The main element of All Access is the new FDTV, which will feature archived episodes of Formula DRIFT programming beginning with the 2005 season. Featured episodes will be added monthly throughout the season. Membership for All Access is free.

Round 1: Streets of Long Beach tickets are available via the Formula DRIFT website at www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $27 online with reserved tickets available for Saturday’s competition day. 2-day packages are also available along with VIP ticket packages.