TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished. Continue reading Scion Brand to Transition to Toyota
Thursday night February 11, Irwindale’s own Formula DRIFT open practice sessions will resume on the course that the entire civilized world now knows as the legendary “House of Drift” … aka: Irwindale Speedway right at the top of the 605 freeway.
Each of the Thursday night sessions will start with a (public invited) technical inspection for the competition vehicles at 4:00PM and drift practice will run flat out from 5:00PM to 9:00PM. The fan gates open at 4PM and there’s plenty of close-free parking.
Open to the public (fans can watch from the stands and visit the pits as well) admission is only $10 per person. These will be nights when fans can see some of the best of the best getting tuned-up for the 2016 season as well as catching the acts of some of new, upcoming Drift talent as they test their driving skills and machines against the established pros.
Anyone can run their properly-equipped* car for $75 and they can register right at the track on Thursday night.
(Ontario, CA) – Aurimas “Odi” Bakchis has announced his racing platform for the 2016 drifting season. He will be exclusively driving the Ark Performance Hyundai Genesis in the Formula Drift championship series. Bakchis placed second overall in the 2015 Formula Drift world championship by piloting both the Ark Performance Hyundai Genesis and the Feal Suspension Nissan 240SX, and will be focusing solely on driving the Genesis in 2016.
Bakchis has also announced a partnership with Falken Tires for the 2016 season. Bakchis indicated that he is “excited about the opportunity to represent one of the most iconic drifting brands this season – Falken Tire. Falken has proven to be a successful tire with multiple championships and I am looking forward to demonstrating what I can add to their roster. I am confident in this next step in my drifting career and am eager to see what 2016 has in store.”
The Ark Performance Hyundai Genesis proved successful by earning two second-place finishes for Bakchis in 2015. The Genesis will be powered by an LS7 engine built by CBM Motorsports with a Vortech supercharger. Bakchis will continue to use Feal Suspension 441 coilovers that he has customized for the tracks of the Formula Drift circuit.
With the freshly prepared Ark Performance Hyundai Genesis on Falken tires and Feal Suspension coilovers, 2016 promises to be exciting for Bakchis and his team. The 2016 season kicks off on April 8-9, 2016 in Long Beach, California.
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Drifting is a sport that encapsulates the entire excitement of automobiles into 30-second runs of fierce side-by-side competition. Similar to any other professional sport, the competitors are starting younger. We caught up with 19-year-old professional sideways specialist Alec Hohnadell, after finishing his second year in Formula Drift Pro 1, to discuss his journey up to this point.
Continue reading Feature Interview: Alec Hohnadell By Front Street Media