Formula DRIFT and DIRECTV Go For Round Two With 2011 Season Opener in 3D

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Formula DRIFT and DIRECTV Go For Round Two With 2011 Season Opener in 3D

First-Ever Drifting Street Event to be Produced in 3D, Available Exclusively on n3D, Powered by Panasonic

Long Beach, Calif. – April 6, 2011 – Following last year’s successful 3D broadcast of Formula DRIFT’s “Round 7, Title Fight” event, DIRECTV and Formula DRIFT take another spin around the track with the production of Formula DRIFT’s 2011 season opener, Round 1: Streets of Long Beach. The race will be the first-ever drifting street race to be produced in 3D and will be available exclusively on n3D, powered by Panasonic, this summer.

The season opener will be held in Long Beach, Calif., on April 8-9 and is the only drifting event on the circuit to legally utilize real city streets. The race will debut a new suite of cars and drivers to the Formula DRIFT series and will be co-hosted by DIRECTV Red Zone Channel host, Andrew Siciliano, actress and TV host, Mayleen Ramey, and co-founder of Formula DRIFT, Ryan Sage.

DIRECTV will also test new production techniques for this event, including new camera angles of the course and in-car cameras that will give viewers the driver’s perspective of the track. Last year’s final round in Irwindale, Calif., was rated the most watched original 3D program on DIRECTV and continues to be re-aired in 3D on the n3D channel, as well as in 2D on The 101 Network.

“The 2010 Final Fight 3D event was a great success for our n3D channel and we are excited to continue our partnership with Formula DRIFT, as well as our support for the sport of drifting,” said Chris Long, senior vice president, DIRECTV Entertainment. “Filming on the streets in Long Beach versus on a track will give the broadcast a completely different feel and we are looking forward to testing new production techniques that will truly make 3D fans feel like they are in the driver’s seat.”

“DIRECTV captured the excitement on the high banks during the 2010 season finale at the birthplace of American professional drifting at the Toyota Speedway at Irwindale,” said Jim Liaw, president and co-founder, Formula DRIFT. “Now, DIRECTV will be able to capture the unique and intense setting that is the season opener, through the only legal professional drift competition on city streets.”

DIRECTV offers more 3D programming than any other television provider in the country. n3D, powered by Panasonic (Ch. 103), the nation’s first 24/7 3D network, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, the n3D channel also gives customers access to exclusive, original 3D programming such as DIRECTV’s award-winning series Guitar Center Sessions and Guy’s Big Bite in 3D. The 3D programming available both on n3D and DIRECTV CINEMA are all powered by Panasonic. DIRECTV also offers 3net and ESPN 3D as part of its 3D programming platform.

DIRECTV HD customers, who received a free software upgrade that enabled them to access 3D channels on DIRECTV, will need a 3D television set and 3D glasses to view the programming on DIRECTV. For more information on n3D, powered by Panasonic, please visit www.DIRECTV.com/3D.

For more information contact:
John Pangilinan
The ID Agency for Formula DRIFT
213.802.0863
john@theidagency.com

Robert Mercer
DIRECTV
310.964.4683
rgmercer@directv.com

Formula DRIFT Announces Ryan Lanteigne as a New Judge for the 2011 Season

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Formula DRIFT Announces Ryan Lanteigne as a New Judge for the 2011 Season;
Lanteigne to Replace Ernie Fixmer on the Judging Panel

Long Beach, Calif. – April 6, 2011 – Formula DRIFT has announced the addition of Ryan Lanteigne to the Formula DRIFT judging panel for the 2011 Pro Championship season. Lanteigne will take Ernie Fixmer’s position as the third Formula DRIFT judge.

Fixmer has recently taken a position in the aerospace field and will be unavailable to judge the Formula DRIFT domestic events due to time commitments. He is still very dedicated to the sport of drifting and will continue to be part of the community, but looks forward to the new career opportunity. His departure creates an opening in the 3-judge panel where Lanteigne will take over the role of third judge.

“We are happy to see Ernie taking a position in the field he loves and though we are saddened by his departure, Ryan will be a great addition to the Formula DRIFT family,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “Not only is Ryan a seasoned driver, he has judging experience and has worked with both Tony (Angelo) and Andy (Yen) which is a great way to start the new relationship.”

Lanteigne brings both the experience as a professional driver and judge for the Drift Mania Canadian Championship (DMCC). Lanteigne has a working experience with both current Formula DRIFT judges Andy Yen and Tony Angelo and they have expressed their approval for Lanteigne to join them on the judging panel for the 2011 Pro Championship season.

“I am truly very excited and honored to be a part of the Formula DRIFT family. We were fortunate to have Formula DRIFT judges in the Canadian series when I was competing, which introduced us to the rules, scoring and demands of the big leagues early on,” said Ryan Lanteigne, new Formula DRIFT judge. “After my early retirement, working as a judge with Tony and Andy really opened my eyes to the intricacies of the sport while reinforcing just how important it is to be impartial and objective while in the judging tower. I look forward to meeting all of the drivers at Round 1: Streets of Long Beach and to the entire season ahead.”

Lanteigne will make his debut as Formula DRIFT judge on April 8-9, 2011 at Round 1: Streets of Long Beach.

Formula DRIFT announces the addition of the Slammed Society Showcase by Fatlace for the 2011

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Formula DRIFT Announces the Slammed Society Showcase by Fatlace;
Car Show to Debut at Round 1: Streets of Long Beach on April 9

Long Beach, Calif. – March 31, 2011 – Formula DRIFT announces the addition of the Slammed Society Showcase by Fatlace for the 2011 Pro Championship season. The car show will make its debut at Round 1: Streets of Long Beach on April 9, 2011.

The Slammed Society Showcase will display the top cars from each area on the nationwide tour. The car show will feature the owners and their vehicles connecting the passion of automotive tuning and motorsports. Entrants will be awarded by Meguiar’s Car Care with a goodie bag from the presenting sponsor along with the event winners receiving a feature on www.fatlace.com. Fatlace is an online lifestyle magazine that focuses on the style and function of tuned vehicles, industry insight, music and lifestyle.

“2010 introduced the country to Fatlace and the One of One Showcase, for 2011 the Slammed Society Showcase is gearing up to present the top cars in the nation to the Formula DRIFT fan,” said Felix Marcelino, Director of Operations, Fatlace, LLC. “We want to show what the future of car shows are all about and award the true automotive enthusiast.”

Online registrations are now open for all car show participants on www.fatlace.com/society/showcase

Formula DRIFT Revs up for Eighth Championship Season

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Formula DRIFT Revs up for Eighth Championship Season;
Round 1: Streets of Long Beach April 8-9, 2011

Long Beach, Calif. – March 10, 2011 – Formula DRIFT prepares to begin the eighth professional championship season. Round 1: Streets of Long Beach on April 8-9 to feature world class drifting action, debut of new cars and drivers, vendor midway, driver autographs, open pits, car show and more.

“We are especially excited to kick-off the new season in Long Beach,” said Jim Liaw, president and co-founder of Formula DRIFT. “This will be our fifth consecutive year utilizing the Toyota Grand Prix of Long Beach Street Course, which is the only street course on the circuit. With new drivers, new competition vehicles and non-stop drifting action we are expecting another sell-out crowd.”

Round 1: Streets of Long Beach will feature the return of champion Vaughn Gittin, Jr., the much anticipated debut of the Need for Speed 2011 Scion TC of Papadakis Racing with Formula DRIFT rookie of the year Fredric Aasbo behind the wheel, 2009 Champion Chris Forsberg and his new NOS Energy Drink Nissan 370Z, along with the rest of the talented driver pool. Newly added for this event will be an expanded VIP section and multiple Jumbotrons for better viewing throughout the venue.

Tickets are now available for Round 1: Streets of Long Beach on April 8-9, including reserved seating, 2-day ticket packages, and VIP tickets. Tickets can be purchased through www.formuladrift.com, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $27 online with reserved tickets available for Saturday’s competition day. 2-day packages are also available along with VIP ticket packages.

For more information visit: www.formuladrift.com

Formula DRIFT Announces Formula DRIFT Global Challenge on March 18 in Qatar

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Long Beach, Calif. – March 8, 2011 – Formula DRIFT announces the Formula DRIFT Global Challenge on March 18, 2011. The inaugural event will be held at the Qatar Racing Club in Doha, Qatar.

Following the successful Formula DRIFT UAE Invitational event at Yas Marina Circuit in Abu Dhabi, Formula DRIFT will be holding the first Formula DRIFT Global Challenge in Qatar. The Qatar Racing Club in Doha, Qatar will host the event on March 18, 2011. Nine drivers will compete, including seven of the top Formula DRIFT Pro Championship drivers: Chris Forsberg, Tanner Foust, Michael Essa, Tony Brakohiapa, Fredric Aasbo, Mike Whiddett and Daijiro Yoshihara. Those 7 drivers will joined by Formula DRIFT Asia Championship stars, Tengku Djan Ley of Malaysia and Kiki Sak Nana of Thailand. The competition will be in a similar to the 8 car head-to-head format to the UAE Invitational.

“It’s really exciting to have so much interest for the sport in the region,” said Formula DRIFT vice president, Ryan Sage. “After such a great event at Yas Marina, I can’t see any way better to bring drifting to this region than to head to the Qatar Racing Club as this is the epicenter for motor sports in that Qatar. We are honored to be working with His Highness Sheikh Khalid bin Hamad Al Thani on what should be another great event.”

“We could not be more excited to be hosting a Formula DRIFT event at the Qatar Race Club in Doha,” stated Sheikh Khalid bin Hamad Al Thani, Chairman of the QRC. “We have just completed the most successful drag racing season to date for the Arabian Drag Racing League. Adding Formula DRIFT to our schedule furthers our goal of providing the people of Qatar and the GCC region with an exceptional motor sports experience in a world-class motor sports facility. We will continue to be a leader in the GCC region in pursuing partnerships with organizations like Formula DRIFT, who can bring some of the world’s best motor sports events to Doha and the people of Qatar.”

The event will be streamed live via the DriftStream and will be featured on Formula DRIFT TV on VERSUS as a half-hour special. For more information visit: www.formuladrift.com