Formula DRIFT Announces 10-Year Anniversary Book in Partnership With Performance Publication Media Group

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For Immediate Release

December 19, 2013

Formula DRIFT Announces 10-Year Anniversary Book in Partnership With Performance Publication Media Group 

Long Beach, Calif. – December 19, 2013 – Formula DRIFT has announced a print collaboration with Performance Publication Media Group to release a 10-Year Anniversary Book. Book to go on pre-sale before the Holiday season with deliveries to begin before the start of the 2014 Formula DRIFT Pro Championship season. Formula DRIFT is set to release a 10-Year Anniversary Book in partnership with the Performance Publications Media Group, publishers of Performance Auto & Sound magazine (PASMAG). The 11″x9″ perfect bound book features a “rubberized” gate fold cover with 128 acid-free, archival-quality pages inside. The past 10 years of action will be showcased with stunning photography and curated by well-known photographer, Larry Chen. “We are honored to be working with Formula DRIFT and Larry Chen to produce such an exiting product,” commented Tim Rutledge, Group Publisher and CEO of the Performance Publications Media Group. “With high production values and special extras, we’re confident the 10-Year Anniversary Book will be a true collector’s item for the loyal Formula DRIFT fans across North America.” The 10-Year Anniversary Book will be available in a limited quantity. Only 2,000 numbered copies will be printed, and the custom die-cut sleeve will include 10 limited edition Formula DRIFT trading cards. “This project is something that we are very proud of,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “To document the Series like this after having made it through ten wonderful seasons, for us, is quite humbling and we are excited to share the special captured moments through this limited edition book.” Pre-orders for this book can be made online at http://fd10.pasmag.com for $39.99 plus $10 shipping and handling. Copies of the 10-Year Anniversary Book will begin shipping the first week of March, 2014. As a special bonus, all orders will include a one-year membership to PASMAG (a $24 value).

Formula DRIFT Announces Formula DRIFT Japan

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For Immediate Release

December 17, 2013

Formula DRIFT Announces Formula DRIFT Japan

Long Beach, Calif. – December 17, 2013 – Formula DRIFT announced today another step in global expansion with the introduction of Formula DRIFT Japan. The venture with MSC Co, Ltd is set to be a three-year deal beginning in 2014.

“It’s very exciting to be taking our brand to the birthplace of drifting with MSC. MSC is a reputable company that has been involved in drifting for many years. We feel that this is a great way to expand our brand as it fits with our global aspirations,” said Jim Liaw, president and co-founder of Formula DRIFT.

Starting in 2014, Formula DRIFT Japan will hold two competition events as a pre-cursor to the Formula DRIFT Japan Championship in 2015, with one of the events being held a points round of the Formula DRIFT Asia Championship. In 2015, Formula DRIFT has plans to expand the brand to a minimum of four events that will comprise an actual championship. The plan for 2016 will also be a minimum of a four-event championship.

Japanese motor sport icons Nobuteru Taniguchi and Max Orido have committed to judging the events, notwithstanding any other racing obligations. The three-year plan will include a groundbreaking marketing and promotions campaign never done before in Japanese drifting such as a weekly television show, live stream of the event competitions and a media partnership with Kotsu Times.

“MSC has been a long time partner with Formula Drift since its start and we are thrilled to be working with the global brand of drifting in Japan. With the support of the new generation media networks, we are aimed to grow as spectacular motorsports events. Please look forward to our events” said Kaz Iwata, founder of MSC Co, Ltd

Formula DRIFT Japan details will be announced at the official launch at the 2014 Osaka Auto Messe in February.

[PRESS RELEASE] Formula DRIFT Surpasses a Million Fans on Facebook

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For Immediate Release

November 25, 2013

Formula DRIFT Surpasses a Million Fans on Facebook

Long Beach, Calif.  November 25, 2013.  Formula DRIFT is celebrating a milestone after its Facebook page achieved over 1 million likes from its fans around the world. The Formula DRIFT Facebook page (www.facebook.com/formuladrift) provides information on the Series, drivers and more.

“We would like to thank our fans for supporting the Series and helping our Facebook page organically grow to reach over 1 million fans,  said Jim Liaw, president and co-founder of Formula DRIFT. “Our young tech savvy fans challenge those of other motorsports for being the most active and engaging fans on social media.

Growth to 1 million Facebook fans has been done organically without the help of social media agencies, purchases of “likes or special Facebook promotions. Additionally, the fan count from Formula DRIFT Asia Facebook page was not taken into account, which currently has over 100,000 Facebook fans.

Comparatively, to other motorsport Facebook pages, Formula DRIFT ranks amongst the top for quantity of fans. NASCAR currently has 3,711,205 fans, Formula 1 has 1,448,735, World Rally Championship (WRC) has 1,074,102 and IndyCar with 173,531 fans on Facebook.

During Formula DRIFT event weekends the Formula DRIFT Facebook page receives over 2 million impressions. The Facebook platform is a key component in Formula DRIFT’ cross-media portfolio, which also includes Twitter and Instagram.

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Round 7: Final Fight at Irwindale Speedway Results;
Daigo Saito Takes the Event Victory and Michael Essa is Crowned Champion

Long Beach, Calif. – October 13, 2013 – Formula DRIFT presented by GoPro returned to Irwindale Speedway for the final event of the 2013 season. Daigo Saito in the Achilles Tire / Bridges Racing Lexus SC430 takes the event victory. Michael Essa in the GSR Autosport / Yokohama BMW M3 is crowned champion. Lexus wins the inaugural manufacturer’s championship and Hankook Tire wins the tire championship for 2013.

Round 7: Final Fight at Irwindale Speedway was held in front of a sellout crowd and was the largest motorsport event in the venue’s history. The exciting event marked the end of the tenth season for the Series and was also the most attended for the Series with approximately over 20,000 attendees over the two day event.

“What a way to complete the tenth season with the biggest crowd and probably the biggest motorsport event ever in Irwindale Speedway history,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are extremely grateful for the fans, sponsors and drivers that have helped grow the series over the ten years and we look forward to many more seasons to come.”

The action unfolded beginning with Michael Essa, who entered the event with the point lead, earning the number one qualifying position giving him a good position into the Top 32 and advancing into the Top 16 where he was unable to continue in the event with a blown motor. This opened the door for Chris Forsberg in the NOS Energy / Hankook Nissan 370Z, who entered the event in second place in the standings. Essa secured the championship when Forsberg lost to the 2012 champion, Daigo Saito, in the Great 8. This marks the first time a European vehicle has won the Formula DRIFT championship.

“Coming into this event I wanted to prove that this season wasn’t a fluke and sitting on the sideline wasn’t how I wanted the event to go down, but unfortunately that is what happened tonight,” said Michael Essa, 2013 Formula DRIFT champion. “The Formula DRIFT championship has always been my goal and I am extremely excited. There are so many amazing drivers and teams in the Series and being able to just compete with them is an honor. We are hoping to carry this momentum into the next season and earn more wins.”

The consolation round saw Robbie Nishida in the Bridges Racing / Achilles Tire Lexus SC300 against Forrest Wang in the Get Nuts Lab / Achilles Nissan 240SX. Wang got the best of Nishida to earn third place for his first ever Formula DRIFT podium. The final battle pitted Daigo Saito vs Tyler McQuarrie in the Mobil 1 / GoPro Chevrolet Camaro. McQuarrie hit the wall on the second battle to give Saito the event victory.

“To tell the truth I was not really feeling it in practice, but when the battles began and the lights turned on I was able to pull it together when it counted and am happy for the win to end the season,” said Daigo Saito, winner of Round 7: Final Fight. “I had a lot of issues with the car this year and I feel we weren’t able to get the car to the condition I really needed to be more competitive, but coming in third overall is something I am proud and happy about.”

Two new championships were added to the Series that included the tire and manufacturer championship. After seven events for the season, Lexus comes out on top for the inaugural manufacturer championship, while Hankook Tire takes the first tire championship.

For more information visit: www.formuladrift.com

Formula DRIFT Professional Championship Presented by GoPro 2013 Final Standings After Seven Rounds
1. Essa, Michael GSR Autosport / Yokohama BMW M3 555.50 Points
2. Forsberg, Chris NOS Energy Drink / Hankook Nissan 370Z 538 Points
3. Saito, Daigo Achilles Tire / Bridges Racing Lexus SC430 510.50 Points
4. Aasbo, Fredric Hankook Tire Scion Racing tC 487.50 Points
5. Gittin Jr., Vaughn Monster Energy / Nitto Tire Ford Mustang RTR 481.00 Points
6. Pawlak, Justin Falken Tire Ford Mustang 425.00 Points
7. Field, Matt CX Racing / Maxxis / Blacktrax Nissan 240SX 407 Points
8. McNamara, Darren Falken Tire Nissan S14 388.50 Points
9. Nishida, Robbie Bridges Racing / Achilles Tire Lexus SC300 387.25 Points
10. Bakchis, Aurimas Nexen Tire Nissan S14 379 Points
11. Yoshihara, Daijiro Discount Tire / Falken Tire Nissan S13 333.50 Points
12. Grunewald, Conrad Hankook Tire / Megan Racing Chevrolet Camaro SS 309.50 Points
13. DeNofa, Chelsea BC Racing BMW 3 Series 291.00 Points
13. Tuerck, Ryan Team Retaks / Maxxis Scion Racing FR-S 291.00 Points
15. McQuarrie, Tyler Mobil 1 / GoPro Chevrolet Camaro 290.50 Points
16. Powers, Matt Fatlace / Nitto Tire Nissan 240SX 282.00 Points

Round 7: Final Fight Event Results
1. Saito, Daigo Achilles Tire / Bridges Racing Lexus SC430 First Place
2. McQuarrie, Tyler Mobil 1 / GoPro Chevrolet Camaro Second Place
3. Wang, Forrest Get Nuts Lab / Achilles Nissan 240SX Third Place

Manufacturers Championship Final Standings After Seven Rounds
1. Lexus 975.50 Points
2. Nissan 912.50 Points
3. Ford 906.00 Points
4. Scion 866.50 Points
5. BMW 846.00 Points

Tire Final Championship Standings After Seven Rounds
1. Hankook 1053.50 Points
2. Falken 1008 Points
3. Achilles 973.25 Points
4. Nitto 834.50 Points
5. Yokohama 788 Points

Formula DRIFT Round 7: Final Fight Ticket Update

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Grandstand and other tickets are no longer available for online purchase for this weekend’s event, but we will be selling standing room GA tickets tomorrow (Friday) at the Irwindale Event Center box office for all those that are planning on coming. You may purchase a 2-Day pass at that time and guarantee your entry for Saturday as well. We will send out another notice on tomorrow night regarding Saturday’s remaining inventory. Any questions, please email [email protected]