FORMULA DRIFT ANNOUNCES PARTNERSHIP WITH FACEBOOK

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Formula DRIFT –  the world’s premier drifting series – is excited to deliver live and on-demand content produced by FD Studios on Facebook Watch. Live and on-demand shows will kick-off from April 1, 2019, in conjunction with the first competition round of Formula DRIFT: The Streets of Long Beach.

The newly-formed FD Studios will create more than 100 hours of original content featuring specific shows with air dates on Facebook Watch, focusing on the action and drivers of the Formula DRIFT Championship. In addition, Formula DRIFT will continue to deliver the most widely viewed drifting livestream in the world to fans on Facebook by utilizing Facebook Live.

“We are very pleased to see that our content, both live and on-demand, has performed so well on Facebook. In that spirit, we are excited to continue to develop our brand on Facebook Watch and reach and develop new fans for this amazing sport,” said Ryan Sage, vice-president of Formula DRIFT.

With this new partnership, Formula DRIFT is continuing to ensure its large, young audience is able to watch and enjoy its content on their favorite platforms. This includes the hugely popular Formula DRIFT livestream from every round, which is available on Facebook Watch and formulad.com. The Formula DRIFT Championship is also shown on CBS Sports Network. And for 2019, FD Studios will create exclusive content, which will be available on Facebook Watch. With the start of the 2019 season just a few weeks away, there has never been a better time for FD fans to follow their favorite sport.

The 2019 Formula DRIFT series kicks off on April 5-6 with the O’Reilly Auto Parts Streets of Long Beach presented by Permatex. Visit formulad.com for event details, ticket purchases, driver profiles and livestream information.

Formula DRIFT launches content studio: FD Studios

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Formula DRIFT – the world’s premier drifting series – is excited to announce FD Studios. This new enterprise will generate original content for all Formula DRIFT digital platforms and television properties.

FD Studios has been formed in association with Send It Productions, the producers of the Formula DRIFT series of TV shows over the last decade. It marks an investment by the series organizers in digital content in order to provide more original videos for its huge online audience.

“Content is where we thrive and where our audience is,” said Formula DRIFT president, Jim Liaw. “Just look at our livestream and social media numbers, which are second only to NASCAR in the U.S. and the biggest in the millennial category. We want to ensure that our young fanbase receive the best content, not only during event weekends, but throughout the entire season.”

“The concept for FD Studios is to give fans access to the wonderful narratives we see in the series on a regular basis,” said Formula DRIFT vice-president, Ryan Sage. “We are investing heavily in telling those stories, so that FD fans are able to see and hear meaningful stories of drivers, teams and major events in our amazing sport.”

Formula DRIFT has committed to producing more than 100 hours of new content for digital distribution as well as maintaining a strong presence on TV with CBS Sports for the 2019 season.

The 2019 Formula DRIFT series kicks off on April 5-6 with the O’Reilly Auto Parts Streets of Long Beach presented by Permatex. Visit formulad.com for event details, ticket purchases, driver profiles and livestream information.

Napoleon Motorsports: New Champion Pilot for EL1

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Napoleon Motorsports: New Champion Pilot for EL1
Napoleon Motorsports welcomes 2018 Formula DRIFT Pro 2 Champion, Travis Reeder! Reeder will be piloting the breakthrough Napoleon Motorsports Chevrolet Camaro EL1 for the 2019 PRO1 Formula Drift Series.

“I’m beyond stoked to have the opportunity to partner with the team over at Napoleon Motorsports! Every aspect of this program is going to push the limits, for not only the team and I, but the sport of drifting as a whole. Formula Drift Pro 2019, LETS JAM!”, Travis Reeder.

Napoleon Motorsports has a rich heritage and passion for motorsports. From its short track racing roots to its recent success as 2017 West Coast Champions in the The Trans Am Series. 

Napoleon Motorsports will be attacking the 2019 PRO1 Formula Drift Series in their revolutionary 2019 Chevrolet Camaro EL1 backed by TurnKey Industries.