HYUNDAI LAUNCHES RHYS MILLEN RACING RED BULL DRIFT TEAM SPONSORSHIP AT CHICAGO AUTO SHOW
CHICAGO, Feb. 11, 2009 – With enthusiasts eagerly awaiting the upcoming launch of the 2010 Genesis Coupe, Hyundai is adding to the excitement by teaming with Rhys Millen Racing and Red Bull Energy Drink to campaign the car in the high-energy sport of drift racing this year.
At the Chicago Auto Show, Hyundai unveiled its motorsports program in the U.S. with the help of drift champion Rhys Millen, who will fabricate and race a 550-horsepower Genesis Coupe in the Pikes Peak International Hill Climb, the Formula Drift Professional Drifting Championship and at select Redline Time Attack series events in 2009.
Formula DRIFT driver and Red Bull Drifting World Champion, Rhys Millen will be starring in a Hyundai commercial that features drifting that will air during the Super Bowl this Sunday. The commercial is set to air after the coin toss and right before kick-off of the game. So be sure not to miss this.
SPEED TV will also be airing a half-hour episode prior to the Super Bowl that will feature the behind-the-scenes and making of the commerical with Rhys. This is set to air on SPEED TV at 8 PM (EST) / 5 PM (PST). For more information visit SPEED’s website.