Need for Speed The Run

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The Race of Your Life
[youtube]http://www.youtube.com/watch?v=zv-cBH_wleA[/youtube]

It’s called The Run. An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination as you battle hundreds of the world’s most notorious drivers on the country’s most dangerous roads. In Need for Speed The Run, you’ll weave through dense urban centers, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds, all the while evading a relentless police force prepared – and willing – to use lethal force to take you down. In stores November 15th, 2011.

www.needforspeedtherun.com

Nitto Tire Drifts Atlanta!

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Watch Nitto’s sponsored teams drift at Formula Drift Round 2 in Atlanta. See Joon Maeng of Bergenholtz Racing and his Mazda RX-8; Michael Essa and his brand-new BMW 350R; grassroots racer, Matt Powers, and his Nissan S14, and Alex Pfeiffer of Tanaka Racing and his C5 Corvette. All four teams tear it up with Nitto’s max-performance tire, the NT05.

Team Nitto Drifts the Streets of Long Beach

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Watch Nitto’s sponsored teams drift in downtown Long Beach at the 2010 Formula Drift season opener. See Joon Maeng of Bergenholtz Racing and his Mazda RX-8; Michael Essa and his brand-new BMW 350R; grassroots racer, Matt Powers, and his Nissan S14, and Alex Pfeiffer of Tanaka Racing and his C5 Corvette. All four teams tear it up with Nitto’s max-performance tire, the NT05.

Full Tilt Poker Mazda Nitto Tire Drift Team meets TV/Movie star Patrick Dempsey

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The Full Tilt Poker Mazda Nitto Tire Drift Team met TV/Movie star Patrick Dempsey at the Long Beach/Formula D Media day in Long Beach. An avid Mazda enthusiast as well, Patrick Dempsey participated in the media event turning in practice laps in TriPoint’s World Challenge Mazda 6. In addition, Full Tilt Poker Mazda Nitto Drift Team was also giving ride-alongs to media people in the Full Tilt Poker Mazda Nitto RX8. Both Mazda race teams operated media day under the Full Tilt Poker Mazda Nitto Drift trailer. “I must admit I was pretty awe struck at first to meet Mr. Dempsey. Beyond his A-list Star power, it was just cool talking to a fellow Mazda racer. We talked about racecar dynamics, driving technique, and our own Mazda racecars we were piloting.” Said Joon Maeng pilot of the Full Tilt Poker Mazda Nitto RX8.

The media event was quite successful for the Full Tilt Poker Mazda Nitto Drift Team. Several high profile media companies were given exciting rides in the Full Tilt Poker Mazda Nitto RX8. Everything from TV media “E” Entertainment, The Best of Korea Channel, to media periodicals: Performance Racing Industry Magazine and The Korea Los Angeles Times experienced the outright exhilaration and thunderous sound of drifting in the Full Tilt Poker Mazda Nitto RX8. “Joon just about scared some of them on the racetrack. Some others wanted to go again and again as if though they were on a roller coaster. Overall, the media will crazy good things to write about and cover about the Full Tilt Poker Mazda Nitto Drift Team.” Said Brian Benson Crew Chief of the Full Tilt Poker Mazda Nitto Drift Team.

Nitto Tire Announces Formula D Team Sponsorships

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NITTO TIRE ANNOUNCES FORMULA DRIFT TEAM SPONSORSHIPS

Cypress, Calif., April 8, 2010 – Nitto Tire proudly announces four team sponsorships for the 2010 Formula Drift racing series. Joon Maeng of Bergenholtz Racing will campaign a Mazda RX-8; Michael Essa will campaign a brand-new BMW 350R; grassroots racer, Matt Powers, will campaign a Nissan S14, and Alex Pfeiffer of Tanaka Racing will campaign a C5 Corvette. All four teams will use Nitto’s NT05, a max-performance street tire.

Nitto plans to extend its racing heritage by partnering with talented teams. Joon Maeng, who is supported by Bergenholtz Racing and Full Tilt Poker, is relatively new to Formula Drift. Nonetheless, in his 2009 rookie season he finished an impressive 17th place overall. For 2010 he will campaign the Bergenholtz Racing/Full Tilt Poker/Nitto Tire Mazda RX-8. Its tri-rotor 20B engine, built by Mazdatrix, was fully ported and powered by a custom-matched turbocharger to produce 600 hp at the wheels with a rotary engine scream. Maeng stated, “In drifting it is crucial to have tires that can handle harsh driving conditions. The NT05s provide plenty of traction and predictability.”

Michael Essa will debut a brand-new BMW this season. Under the hood Essa shoehorned a more powerful M5 V10 powerplant built specifically for drifting in place of the stock in-line six motor. Essa is the first driver to campaign an E92 BMW in the series. To accommodate the switch, GSR Autosport rerouted piping and parts throughout the engine bay. His career highlights include being a drift instructor, race car fabricator and professional drift driver. “The Nitto NT05 is a great tire; it’s incredibly consistent and has tons of grip,” said Essa. “They give me the confidence to drive the car at the limit, sideways, next to walls.”

Matt Powers is a longtime grassroots racer who made his way into the professional arena in 2009. In the four events in which he competed in his rookie year, he finished three of them in the top 32. During the series break, he teamed up with Team Need for Speed added some serious power upgrades to his Nissan S14. All of this newfound power will be transferred to the pavement via Nitto’s NT05 max-performance tire. Powers said, “I love the insane smoke and awesome grip of the NT05. My car is an animal and it feeds on NT05s.”

Last but not least, Alex Pfeiffer teamed up with Tanaka Racing for the 2010 season. His career includes stints in the SCCA road race series, and 2-1/2 years as a Formula Drift judge before he returned to the driver’s seat in 2009, piloting a Lexus SC300. This year he will campaign a completely different vehicle, the 800-hp C5 Corvette. This is the only Corvette running in the series this season to date.

All four teams will use Nitto’s NT05 max-performance radial. The NT05 was created using advanced computer simulation and extensive on-track testing. The result is a tire that provides precise and responsive handling and performance, which are needed for the grueling demands of drifting. See Nitto, the NT05 and all four sponsored teams in action at the 2010 season opener held in Long Beach, Calif., on April 9-10.

Nitto Tire develops performance tires for all uses, including racing, off-road and street. Using state-of-the-art manufacturing and testing facilities in both Japan and the United States, Nitto provides innovative and high-quality performance tires for the most demanding automotive enthusiasts. For more information about Nitto or its products, visit the company’s web site or contact the company directly. Nitto and Fueled by Enthusiasts are registered trademarks or trademarks of Nitto Tire U.S.A., Inc., located at 6021 Katella Ave., Ste 250, Cypress, CA 90630.