Yokohama Tire Corporation Slides into Action with 2013 Drifting Program

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Yokohama Tire Corporation Slides into Action with 2013 Drifting Program

Tire maker will partner with three Formula Drift teams this season and spotlight tires such as the ADVAN Neova® AD08 and S.drive®

FULLERTON, CA (March 5, 2013) – Yokohama Tire Corporation (YTC) announced today it will participate as a Formula Drift tire supplier for the second consecutive year and will partner with three teams for the 2013 season. Matt Johnson, YTC performance marketing supervisor, said drivers will run on ADVAN Neova® AD08 and S.drive® tires during the seven-event series, which starts April 12-13 at Round 1: Streets of Long Beach.

Two new teams will join the Yokohama family in 2013 – the GSR Autosport BMW E46 piloted by Michael Essa, and the GTNET Tomei Powered Subaru BRZ driven by Toshiki Yoshioka. The Apex-I Lexus SC430 returns from 2012 with Pat Mordaunt behind the wheel.

“Yoshioka is a veteran drift competitor who started with Yokohama in the D1 Grand Prix in Japan during 2003 and is back with Yokohama to contend for podiums once again,” said Johnson. “He is a past Formula D winner, and will compete in the Pikes Peak International Hill Climb for the third consecutive year.”

Nick Richards, president of GSR Autosport, said, “we have a long history with Yokohama tires that comes from years of running a broad array of road-racing programs. Yokohama has a well-earned reputation of winning at the highest levels of motorsport, and as the level of competition continues to rise in drifting, partnering with the best is critical to fielding a winning team.”

“We have a variety of marketing programs,” said Fred Koplin, YTC director of marketing communications, “from sports sponsorships to television, but Formula Drift gives us exposure to a passionate audience of young enthusiasts that may not see a lot of other marketing initiatives.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID Ascend®  –  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Contact: Bill Groak, PCGCampbell, 424/903-3640, bgroak@pcgcampbell.com

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Formula DRIFT Hurricane Sandy Disaster Relief Fundraiser

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Last Thursday night (12/13/12), our special charity event to benefit the American Red Cross’s Hurricane Sandy relief efforts at Irwindale Speedway helped raise over $7,000! Fans that purchased ride-along tickets were treated to the ride of their life by Mauricio Orneles Jr., Jeff Jones, Patrick Mordaunt, Dai Yoshihara, Justin Pawlak, Odi Bakchis, Danny George, Kyle Mohan and Ryan Kado. Many thanks to these drivers for coming out and partcipating.

Throughout the night, other current and former drivers such as Ken Gushi, Alex Pfeiffer and Tanner Foust were on hand to take photos with fans and show their support.

We’d like to thank the following supporters for their generous donations to the raffle that took place.

ACT, K&N, M7, Lucas Oil, Fatlace, Keep Drifting Fun, Falken, HPI, Discount Tire, Yoshihara Design, Motegi, Nitto Tire, Electric, Alpinestars, Tony Angelo, Vaughn Gittin Jr., LA Racing, Source Interlink, Modified Magazine, Import Tuner, Super Street, EBC Brakes, K1 Speed, Racers Edge, Scion, Scion Racing and Beach City Mustang Club.

We’d also like to show our appreciation to:

The Irwindale Events Center for donating the facility, Emergency Hookers, Toyota Grand Prix of Long Beach, ECO Boards, Everything Under The Sun and Belle-1 Racing Communications.

Thank you to all of our fans, drivers, teams and sponsors for helping making this event a great success!

Visit our All Access gallery for images from the event.