Formula DRIFT Continues Partnership with GoPro for 2015 Season

Long Beach, Calif. – March 31, 2015 – Formula DRIFT and GoPro continue their partnership for the 2015 season. GoPro will remain the exclusive and official camera partner for the Series.

“The partnership with GoPro has helped elevate the fan experience through their state of the art technology,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “Fans can now feel like they are sitting shotgun for a ride-along, see the vantage point from a clipping point, and watch on television and online some of the most captivating and dynamic content produced with the HERO line of cameras.”

GoPro, maker of lightweight, wearable and gear-mounted cameras that transform the way consumers and professionals capture and share meaningful content, is the exclusive on-car and in-car camera during official competition. As the official camera, GoPro enables Formula DRIFT to offer its fans an immersive, unique experience that enhances the excitement of the Series. The versatility of the HERO line of cameras allows for angles and perspectives otherwise unattainable.

Additionally, GoPro has provided the judges of the series more perspectives and insight helping them to review the performance and evaluate the competition.

“Formula DRIFT and GoPro are the perfect combination to showcase the talent of these skilled drivers. The immersive capability of the camera and the incredible action on the course makes for unreal content for both fans and newcomers to the sport to enjoy,” said Rod Rojas, Motorsports Marketing Manager at GoPro.