Formula DRIFT Extends Partnership With Road Atlanta into 2018


Posted on

For Immediate Release

March 1, 2016

Formula DRIFT Extends Partnership With Road Atlanta into 2018

Long Beach, Calif. – March 1, 2016 – Formula DRIFT presented by BlackVue has renewed their partnership with Road Atlanta for three years extending into 2018. The inaugural Formula DRIFT event was held at Road Atlanta in 2004 and will now be one of the longest relationships for the Series.

“Road Atlanta will always be a historic and sentimental venue for the Series,” said Jim Liaw, president and co-founder of Formula DRIFT. “Since the beginning Road Atlanta has believed in this then unknown sport of drifting and here we are thirteen years later. The venue dedicated resources to build the now famous Turn 10 “horseshoe” that fans and drivers have come to love for exciting door-to-door action.”

Formula DRIFT held the first event in Road Atlanta back in 2004 and 2016 will mark the 13th consecutive season for the Series and the venue. The event has become a staple for the sport of drifting with a dynamic course layout and competitive driving, the fan base in the South East have grown to be one of the largest in the nation.

“In 2004, the first-ever Formula DRIFT event was held at Road Atlanta,” said Geoff Lee, president and general manager of the legendary racetrack in North Georgia. “Since then, Drift Atlanta has grown into one of the hottest motorsports destinations in the world. We’re thrilled to continue our relationship with Formula DRIFT and announce that the series will be returning to Road Atlanta, where it all began, for at least three more years. This means that for the foreseeable future, Formula D fans can expect to see the same big names and wheel-to-wheel drifting action at Road Atlanta that they’ve come to love.”

Formula DRIFT returns to Road Atlanta in Braselton, GA on May 6-7, 2016 for Round 2, Road to the Championship at Drift Atlanta. Tickets are available now on starting at $34.90 online for a one-day Friday ticket.

The 2016 Formula DRIFT Championship begins on April 9-10 in Long Beach, CA. Tickets can be purchased, Ticketmaster outlets, and the Long Beach Convention Center box office.