Author: FormulaD

Nexen Tire Announces Partnerships with Formula Drift and Scion Racing by Toyota

News

Posted on

Nexen Tire Announces Partnerships with Formula Drift and Scion Racing by Toyota

DSCF5055-purple-3

Diamond Bar, CA, Mar. 17, 2016 – Nexen Tire America has announced an official two-year partnership with Formula Drift as a Major Sponsor for the 2016 and 2017 race seasons. The sponsorship will include signage on Formula Drift live stream, on track signage, and video commercials both onsite and on CBS Sports coverage.

Nexen Tire has also reached agreement with Scion Racing by Toyota and will be represented by its top two drivers. Driving for Nexen will be 2015 Formula Drift Champion Fredric Aasbo with Rockstar Energy Papadakis Racing and driving the Scion Racing by Toyota tC. Also representing Nexen is 2015 Formula Drift runner-up Ken Gushi with Greddy Performance and driving the Scion Racing by Toyota 86.

Additionally, Nexen has signed two-time Formula Drift Champion Tanner Foust with Rockstar Energy. Foust will be competing in a VW Passat R.

“We are making a long-term investment in motorsports to help increase our brand awareness and image,” said James Kwon, Nexen Tire America CEO. “Formula Drift is a great avenue for us to showcase our Ultra High Performance line of products while creating engagement with our fans and consumers.”

President and Co-Founder of Formula DRIFT Jim Liaw comments on the partnership with Nexen. “We are excited to have Nexen Tire return as a major partner in Formula DRIFT. Nexen has made great advancements globally since the last time they were in the Series and this is reflected by their commitment to the 2016 and 2017 championship season, and with the signing of some of the best Formula DRIFT drivers and teams. We are looking forward to this partnership for the coming years.”

The Formula Drift investment is just a piece of Nexen’s new push into the motorsports arena. The company has launched a new Extreme Ultra High Performance tire which it will use for competition. The N’fera SUR4 is a UTQG 200 tire designed for Formula Drift, SCCA and Time Trials is available immediately in 20 sizes. The SUR4 has optimal grip performance and response with minimal performance drop under extreme conditions.

To manage its latest push into motorsports, Nexen has hired Paul Jho as Senior Motorsports Manager to lead the Formula Drift team and the roll out of the N’fera SUR4 to the market. “We are looking forward to a very competitive season with Frederic Aasbo, Ken Gushi and Tanner Foust as our new ambassadors in Formula Drift,” said Jho. “There is no better way to showcase our cutting-edge technology and performance of the new N’Fera SUR4 tires than to witness our drivers place podium after podium this coming season.”

Formula DRIFT Long Beach Kick-Off Event presented by SR by Toyota

News

Posted on

fdlb-kick-off-event-4-v2

It’s that time of the year again! The 2016 Formula DRIFT season is right around the corner and we want to kick-off the season with a special event for all Scion owners. To show our appreciation, we would like to provide you an opportunity to display your (stock or modified) Scion vehicle and cheer for our drivers at Formula DRIFT Long Beach on Saturday, April 9th. Come join us for an epic day of drifting as we cheer on defending champion Fredric Aasbo, Ken Gushi and Ryan Tuerck, our newest addition to the team!

Selected participants will receive:

• Showcase spot in designated SR by Toyota area
• Free admission for you and one guest
• Free food and drinks
• Assigned seating in Grandstand 21
• Detailing Kit

We will be accepting submissions until Monday March 28 at 2PM PT. Selected participants will be notified via email with details of the event that week. Limited availability. Entry subject for approval.

CLICK HERE TO REGISTER

SR by Toyota 2015 Motorsports Highlight Reel

News

Posted on

Looking back, 2015 was a wild ride for us here at SR by Toyota. We captured the top two spots in the Formula DRIFT championship and did a little racing at a place called Pikes Peak.

Relive some of our favorite moments in motorsports in this beautifully done video with Fredric Aasbo behind the wheel of the Papadakis Racing tC, Ken Gushi in the GReddy Racing FR-S and witness the Mackin Industries FR-S attack the Pikes Peak International Hill Climb in stunning Colorado, and don’t forget to share it with a friend or a few.

Fredric Aasbo and Ken Gushi - Formula DRIFT 2015

Ken Gushi at 2015 Formula Drift Atlanta

Scion Racing x Mackin Scion FR-S at Pikes Peak

CLICK HERE FOR MORE INFORMATION

Lone Star Drift: Formula Drift Pro-Am Series 2016 Schedule Released

News

Posted on
12779207_562438270596580_9067946133987448974_o

The Texas based Formula Drift Pro-Am Series, Lone Star Drift, is back for 2016! Round 1 takes place March 19 at Gulf Greyhound Park near Houston, TX.  New for 2016, the series now consists of seven rounds versus only six in the past. Two events are to be held at the Texas Motor Speedway in Fort Worth, TX – a venue many will recognize from the professional Formula Drift circuit.

About Lone Star Drift

The Lone Star Drift: Formula Drift Pro-Am Series offers amazing drifting in the state of Texas. Winners of the seven round points-series are eligible to progress to Formula Drift. Each event includes Saturday practice followed by trackside parties at sundown. Sundays include morning practice and afternoon competition. Spectators will be able to attend all events of the Lone Star Drift Series for a reasonable admission.

In addition to Formula Drift Pro-Am, Lone Star Drift also runs the Texas Street Legal (TXSL) series. Both series competitions are held during the same two-day events. TXSL is designed as a more affordable series for drivers who want to compete in fun, reliable, and street-able cars that can be driven to and from events.

Although all events include a competition, new and beginner drivers are encouraged to show up, practice, and have a blast. To learn more about the Formula Drift Pro-Am or TXSL series visit Lone Star Drift on Facebook or check out Lonestardrift.com.

Event Schedule

Round 1 of the Lone Star Drift Series, March 19-20 – Gulf Greyhound Park, La Marque, TX

Round 2 of the Lone Star Drift Series, April 16-17 – Mineral Wells Airport, Mineral Wells, TX

Round 3 of the Lone Star Drift Series, May 28-29 – Gulf Greyhound Park, La Marque, TX

Round 4 of the Lone Star Drift Series, July 9-10 – Texas Motor Speedway, Fort Worth, TX

Round 5 of the Lone Star Drift Series, Aug 20-21 – Mineral Wells Airport, Mineral Wells, TX

Round 6 of the Lone Star Drift Series, Sept 17-18 – Gulf Greyhound Park, La Marque, TX

Round 7 of the Lone Star Drift Series, October 15-16 – Texas Motor Speedway, Fort Worth, TX

*Visit the Lone Star Drift Facebook Events page for more details and info on non-competition events.

Sponsors

Lone Star Drift is sponsored by BC Racing, Spec Clutch, Enkei, Turbo by Garrett, Kenda Tires, ECU Master, WhatMonstersDo.com and Non-Stop-Tuning.

Media Request Contact

For media inquiries regarding Lone Star Drift contact Tobias Gros at 512.698.0713 or [email protected].

Spectators and drivers please contact Lone Star Drift via the Facebook page or learn more at Lonestardrift.com.

CLICK FOR MORE INFORMATION