Getting Ready For ATL

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The process for getting ready to travel to an event is quite an interesting word. “Interesting”, ironically is subjective much like drifting in the sense that it can mean almost anything depending on the view point. The meaning in my head is that it is a very unique and weird experience.

After packing up the rig over the weekend and loading a few cars, we finished up some office work, got our traditional last day Pho at the infamous Lotus Cafe and, compiled all the Will Call forms, completed all of the car pool arrangements for the morning, packed stickers, banners, speed guns, computers, drills, and all of our partial brains into our Sparco gear and then headed home to get the personal stuff out of the way.

I am sitting in my room posting a few last minute videos to hype up the event and talking to some folks over AIM about this weekend’s event. We are doing a charity deal for the United Way and have invited 150 kids to come out and check out this great motor sport. As I finished up that call and realized we SEEM to have everything on lock, now it is time to pack my bag which consists of lots of red and black shirts and pants (FD colors) along with about 10 million zip ties (yes, I still hang banners and love it), my special wire cutters, lots of gum, ipod, glasses, enough allergy medicine for the weekend, 2 hats, black socks (gotta have my good luck socks), portable hard drive for video’s, my lil mini DV cam for Vlogging, my laptop and an assortment of snacks and crap I probably shouldn’t be eating.

I think our flight is 7:30 from LAX so I’ll probably have to wake up Bryan around 5:00 (sales manager/roommate) since he only gets up before 6 if the waves are good. Punk! J/K.

I love being on the road for events. It has such a cool feeling to it. The drivers, sponsors and teams are all generally the same age as our staff so it feels kind of like a big road trip with all your bro’s except the fact in reality we are all there to do a job and try to keep this ship going in the right direction. Messing something up at the event is the equivalent to making a left turn at and driving 500 miles in the wrong direction and then only realizing it when it’s too late. Like in Dumb and Dumber when Llyod says, “Man that John Denver is full of sh*t man” as they see nothing but flat plain lands. Then Harry is all p*ssed and you have to deal with it from there. We’ve been decent enough (and I imagine lucky enough) to put on shows people really enjoy and like. In Atlanta last year I saw some dude that had Rhys Millen’s Solstice tattoed on his arm. Oops! Must have been a bet or a really drunk night in Decatur.

Anyway, I’m jazzed on ATL. It looks like it is going to be a crazy event as long as we don’t get any bad weather, which in ATL can happen in a heart beat. If we do, no one really cares anyway. FD drivers throw caution to the wind and throw it down regardless of the conditions. Plus the ATL fans are some of the most awesome people I have ever had the honor to meet. Road Atlanta is one of the sickest tracks we have and if you win there, you are a total stud because it is one of the most complex and trickiest tracks on our circuit.

Alright, see you out there. We’ll be tweeting, blogging and all the other forms of madness we have access to these days. :=)

Ryan

Falken Set To Give-Away Macnamara Guitar in Atlanta

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Round 2 of Formula Drift will be held this weekend in Braselton, GA and in the continued effort to give back to loyal fans, Falken Tire will be awarding the second of seven custom designed Fender guitars to one lucky winner. If the luck of the Irish is on your side, you may win the Darren “D-Mac” McNamara designed Falken/Sears Auto Center guitar sporting the flag of Ireland and four leaf clover.

To win, stop by the Falken Tire pit area on Saturday May 9th and fill out an entry form. The winner will be chosen and announced before the conclusion of the drift weekend.

Don’t live in Georgia? Below are other cities we’ll be giving away other custom guitars!

ROUND 3: New Jersey – June 5-6 – Guitar Designed by Vaughn Gittin, Jr.
ROUND 4: Las Vegas, NV – July 10-11 – Guitar Designed by Falken Models
ROUND 5: Monroe, WA – August 7-8 – Guitar Designed by Tyler McQuarrie
ROUND 6: Sonoma, CA – September 12 – Guitar Designed by Calvin Wan
ROUND 7: Irwindale, CA – October 16-17 – Guitar Designed by Team Falken Tire
• Event dates subject to change. Visit www.formulad.com for updated schedule.

To win other Falken Swag, please visit www.falkentire.com

Formula DRIFT Announces Massive TV Deal With Versus

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For Immediate Release

May 1, 2009

Formula DRIFT Announces Comprehensive TV Deal with VERSUS

LONG BEACH, Calif. – May 1, 2009 – Formula DRIFT announces a comprehensive race programming schedule with VERSUS in which Drifting, the fastest-growing motorsport, will slide into more than 75 million U.S. homes. The seven-stop Formula DRIFT Championship Series programs will air over fourteen Sundays during the 2 PM (EST) / 11 AM (PST) time slot beginning Sunday, August 30.

Each episode will showcase all the on- and off-track action as the world’s top drift drivers battle for the coveted title of Formula DRIFT Champion. The first episode, airing on August 30, will feature a comprehensive overview of the sport and drivers. Viewers will then experience Round 1 “The Streets of Long Beach” and all of the events leading up to the final episode showcasing the Formula DRIFT Championship Finale from Irwindale, California on November 29. Each episode will re-air the week following the initial airing.

The Formula DRIFT Pro Championship Series will be shot in HiDef and will focus on all the head-to-head action, technology, equipment and the personalities and behind-the-scenes drama. Check your local listings or visit the Formula DRIFT website at www.formuladrift.com for more information.

“We are very pleased to showcase the Series and the sport on VERSUS, the fastest growing sports cable network in the country,” says Ryan Sage, VP of Marketing and Co-Founder of Formula DRIFT. “On VERSUS, we are able to showcase our teams and drivers on a weekly basis, at a consistent time slot; all on a network in more than 75 million homes.”

Formula DRIFT is also viewed worldwide through international syndication to an additional 200 million homes. All this combined with several new broadband and internet media strategies; Formula DRIFT continues to be the most watched drifting property in the world.

For more information contact: John Pangilinan
The ID Agency
310.545.2309
[email protected]

ABOUT FORMULA DRIFT

Entering its sixth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete in 7 events nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme attracting fans and car enthusiasts from all walks of life and establishes itself as the global focal point for the Sport. For a race schedule and ticket information, visit: www.formuladrift.com.

ABOUT IMG SPORTS & ENTERTAINMENT

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year. More information is available at: www.imgworld.com.

ABOUT VERSUS

VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 75 million homes, the network is the national cable home of the National Hockey League (NHL), the Stanley Cup Playoffs and the IndyCar® Series as well as best-in-class events such as The Tour de France, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing. The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events and original programs, such as Sports Soup and The Contender, that audiences can’t find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.

Long Beach Magazine Recognizes FD Founders

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Formula DRIFT founders Jim Liaw and Ryan Sage have been recognized by Long Beach magazine in their annual Innovative Icons issue. The Formula DRIFT office is based in Long Beach and has worked closely with the city for their events including Round 1: Streets of Long Beach, Team Drift during the Toyota Grand Prix of Long Beach, and the Red Bull Drifting World Championship held on the Port of Long Beach. Each event has brought revenue and exposure to the city  and Long Beach Magazine has recognized them for their hard work, innovation, and commitment to the city.

Congrats to Jim and Ryan…well deserved!

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