Formula DRIFT 2013 Round 1: Streets of Long Beach Tickets On-Sale

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Formula DRIFT 2013 Round 1: Streets of Long Beach Tickets On-Sale;
The 10th Season Begins April 12-13, 2013

Long Beach, Calif. – October 12, 2012 – Formula DRIFT has announced the availability of tickets for Round 1: Streets of Long Beach on April 12-13, 2013 for the 10th season of competition. Tickets are now on-sale and can be purchased online via the Formula DRIFT website, www.formuladrift.com.

Round 1: Streets of Long Beach will be held on the famous Toyota Grand Prix of Long Beach Street Course for the sixth consecutive year, which is the only street course on the circuit. The season opener will feature the debut of new drivers and cars to the Series along with the action and excitement that Formula DRIFT has become known for.

“We want to thank all the people that have supported the Series through the years,” said Jim Liaw, president and co-founder of Formula DRIFT. “The 10th anniversary season for Formula DRIFT will be just as exhilarating as any other season. Look for a few special announcements at our annual press conference at SEMA Show later this month.”

Tickets are now available for Round 1: Streets of Long Beach on April 12-13, including reserved seating, 2-day ticket packages, and VIP tickets. Tickets can be purchased online, Ticketmaster outlets, and the Long Beach Convention Center box office. Ticket prices start at $28 online with reserved tickets available for Saturday’s competition day. 2-day packages are also available along with VIP ticket packages.

BUY TICKETS HERE

All Access – Round 7 Practice Highlights & Setup

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CLICK HERE to see the full gallery of All Access photos from practice and setup of Round 7: Title Fight.

We would also like to remind everyone that if you haven’t already purchased tickets, buying them online is fastest and easiest. CLICK HERE to buy tickets.

It’s highly recommended to carpool with your friends and family due to the high attendance that is expected.

For more information, please visit the Round 7: Title Fight event page.

Formula DRIFT Announces Official Partnership with Ford for the 2013 Pro Championship Season

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Long Beach, Calif. – October 11, 2012 – Ford is expanding its involvement in professional drifting competition by becoming an official partner of Formula DRIFT and the 2013 Formula DRIFT championship.

“Our involvement with Formula DRIFT is not new, but we are taking it to the next level with this announcement,” said Jamie Allison, director, Ford Racing. “Enthusiasts can now see our great Mustangs on the track with great drivers like Vaughn Gittin, Jr. and Justin Pawlak, and they’ll get a better chance to interact with our stars as well as our exciting production vehicles off track through consumer outreach at all the events. Formula DRIFT is a major part of our action motorsports program targeting new audiences for Ford.”

Ford has actively supported the professional drifting efforts of Team Falken Tire and drivers including Gittin, Pawlak and others since 2005. Two-time D1 Grand Prix champion Gittin won the 2010 Formula DRIFT championship at the wheel of a Mustang GT and leads the 2012 series going into this weekend’s finale. Pawlak, the 2011 Formula DRIFT series runner-up, won the first two rounds in 2012 and currently sits fourth – 70 points behind Gittin.

Initially popularized by fans of import sport compacts, professional drifting has taken root with a younger, more active audience that’s interested in nontraditional, emerging motorsports. Formula DRIFT estimates 87 percent of its fan base is 18 to 34 years old. Ford involvement in Formula DRIFT is a significant part of the company’s outreach to this group that might consider a Ford vehicle like the Fiesta, Focus, Mustang or Raptor.

Drifting is one of many nontraditional approaches Ford is using to reach new customers including social network conversations, soliciting user-generated content through programs like Fiesta Movement and Social.Ford.com, cross-platform marketing programs like Random Acts of Fusion, and the Octane Academy experiential program featuring Gittin, Ken Block, Brian Deegan and Tanner Foust.

“Ever since Ford came into the series competitively in 2005, we have seen the power of what a factory-backed effort can do,” said Ryan Sage, co-founder/vice-president, Formula DRIFT. “Now we are even more excited to have them on as an official partner for the final event of the year and into 2013.”

The finale of the 2012 season of the Formula DRIFT championship is taking place this weekend at Irwindale Speedway (east of Los Angeles) on October 12-13, 2012 for the final event of its ninth season. The Mustangs of Gittin and Pawlak are both in contention for the championship. The Formula DRIFT championship event will be broadcast live on www.FormulaD.com/live Friday, Oct. 12 and Saturday, Oct. 13.

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