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Breath Deeply: Formula Drift Pro Championship In Pictures by Larry Chen

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How is it possible to create new and interesting photographs of the same people in the same series after eight years? It’s simple, because Formula Drift is the most exciting motorsport to watch. Out of all the motorsports events that we covered on Speedhunters, Formula Drift Long Beach came out on top as the highest viewed story. Out of the top 50 event stories, FD Long Beach ranked 10th, only beaten by lifestyle and car culture stories. There is no question that it is the fastest growing motorsport, and at just ten years old, the series is still just a baby. There will be growing pains, but like the rest of the FD grid, we are going to stick with it till the bitter end. I wont stop shooting FD till you pry my camera out of my cold dead hands. Take a moment and enjoy this selection of photos from this past season.

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[PRESS RELEASE] Formula DRIFT Surpasses a Million Fans on Facebook

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For Immediate Release

November 25, 2013

Formula DRIFT Surpasses a Million Fans on Facebook

Long Beach, Calif.  November 25, 2013.  Formula DRIFT is celebrating a milestone after its Facebook page achieved over 1 million likes from its fans around the world. The Formula DRIFT Facebook page (www.facebook.com/formuladrift) provides information on the Series, drivers and more.

“We would like to thank our fans for supporting the Series and helping our Facebook page organically grow to reach over 1 million fans,  said Jim Liaw, president and co-founder of Formula DRIFT. “Our young tech savvy fans challenge those of other motorsports for being the most active and engaging fans on social media.

Growth to 1 million Facebook fans has been done organically without the help of social media agencies, purchases of “likes or special Facebook promotions. Additionally, the fan count from Formula DRIFT Asia Facebook page was not taken into account, which currently has over 100,000 Facebook fans.

Comparatively, to other motorsport Facebook pages, Formula DRIFT ranks amongst the top for quantity of fans. NASCAR currently has 3,711,205 fans, Formula 1 has 1,448,735, World Rally Championship (WRC) has 1,074,102 and IndyCar with 173,531 fans on Facebook.

During Formula DRIFT event weekends the Formula DRIFT Facebook page receives over 2 million impressions. The Facebook platform is a key component in Formula DRIFT’ cross-media portfolio, which also includes Twitter and Instagram.