X-mini™ Increases Support of Formula DRIFT in 2012
Long Beach, Calif. – March 20, 2012 – Formula DRIFT has announced the continued support from X-mini that will include the introduction of the “X-mini Rookie Challenge.”
The X-mini™ Capsule Speaker™ is the leader in pocket-sized portable speakers hailing from Singapore and currently sold in 80 countries around the world.
Ryan Lee, CEO of Xmi Pte Ltd, the company behind the X-mini™ Capsule Speakers™, said, “X-mini™ is proud to be a partner of Formula DRIFT and we are thrilled to offer support to the growing talent pool competing in the Formula DRIFT circuit.”
X-mini™ will continue as an associate sponsor of the Series through the 2012 Pro Championship Season and will introduce the new “X-mini™ Rookie Challenge.” Any Formula DRIFT rookie driver placing two X-mini™ Rookie Challenge decals for the season will be eligible for the bonus prize. For every Formula DRIFT X-mini™ Capsule Speaker™ sold via Formula DRIFT, five dollars will be placed in a pot. X-mini™ will match the Formula DRIFT pot dollar for dollar. The eligible rookie with the most championship points will win the entire earnings at the end of the season. Additionally, the Driftstream will provide updates on the X-mini™ Rookie Challenge standings throughout the live event.
“We are excited to continue our relationship with X-mini™ and also to have them support the young guns of drifting,” said Jim Liaw, president and co-founder of Formula DRIFT. “This will be a great incentive for the 2012 rookies to compete for.”
Later this season Formula DRIFT and X-mini™ will release a limited edition branded speaker. The speaker will feature Formula DRIFT logo and traditional red and black colorway.
For more information visit: www.formulad.com