Formula DRIFT Asia Championship To Hold Final Round During the World Time Attack Challenge in Australia

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January 9, 2014

Formula DRIFT Asia Championship To Hold Final Round During the World Time Attack Challenge in Australia 

Long Beach, Calif. – January 9, 2014 – The Formula DRIFT Asia Championship will return to Australia during the World Time Attack Challenge (WTAC) at Sydney Motorsport Park on October 17 –  19, 2014. This event will be the finale of the Formula DRIFT Asia Championship season.

“Joining the WTAC to make for a mega international motorsports weekend is a great way for Formula Drift to return to Australia,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are looking forward to making this a spectacular event and to forge a long term relationship, especially as Formula Drift’s international footprint grows and as we make plans for the launch of the Formula Drift World Championship in 2015.”

The Formula DRIFT Asia Championship will run on the South Circuit at Sydney Motorsport Park. This will involve an expansion into a 3-day event weekend with WTAC running over Friday and Saturday and Formula DRIFT Asia practice and qualifying to run on Saturday with the main competition to be held on Sunday along with full track demonstrations throughout the weekend.

“This will bring our event to another level altogether,” said Superlap CEO Ian Baker. “Formula D is without question the best professional drift operation in the world today and to have them run alongside World Time Attack will give fans a chance to experience something they will not forget for a long time. We look forward to working with the American based Formula D team to ensure the whole show exceeds everyone’s expectations. We expect a stellar line up of international superstars.”

Ticketing details will be announced soon and will include discounted multi-day passes.

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For more information contact: 

John Pangilinan

The ID Agency


[email protected]


Completing its tenth season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit:


Established in 2010, the World Time Attack Challenge is the biggest event of its kind in the world. Attracting competitors from all around the globe, the two-day event is held annually at the Sydney Motorsport Park in Australia. The competition is broken into four classes each providing the competitors with a level playing field and close, exciting to watch racing. With a spectator-friendly format, WTAC is attracting record crowds and also features a display car show, a 500m rolling start race, Miss Time Attack contest and Turbo Legends vintage car race/display. From 2011 WTAC also includes a drift competition with its own dedicated circuit and pit area. With its unique format and blend of pop culture, lifestyle and motorsport, World Time Attack Challenge has been the dominant force in time attack racing since its inception. For more information and ticketing visit

Formula DRIFT Announces 10-Year Anniversary Book in Partnership With Performance Publication Media Group

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December 19, 2013

Formula DRIFT Announces 10-Year Anniversary Book in Partnership With Performance Publication Media Group 

Long Beach, Calif. – December 19, 2013 – Formula DRIFT has announced a print collaboration with Performance Publication Media Group to release a 10-Year Anniversary Book. Book to go on pre-sale before the Holiday season with deliveries to begin before the start of the 2014 Formula DRIFT Pro Championship season. Formula DRIFT is set to release a 10-Year Anniversary Book in partnership with the Performance Publications Media Group, publishers of Performance Auto & Sound magazine (PASMAG). The 11″x9″ perfect bound book features a “rubberized” gate fold cover with 128 acid-free, archival-quality pages inside. The past 10 years of action will be showcased with stunning photography and curated by well-known photographer, Larry Chen. “We are honored to be working with Formula DRIFT and Larry Chen to produce such an exiting product,” commented Tim Rutledge, Group Publisher and CEO of the Performance Publications Media Group. “With high production values and special extras, we’re confident the 10-Year Anniversary Book will be a true collector’s item for the loyal Formula DRIFT fans across North America.” The 10-Year Anniversary Book will be available in a limited quantity. Only 2,000 numbered copies will be printed, and the custom die-cut sleeve will include 10 limited edition Formula DRIFT trading cards. “This project is something that we are very proud of,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “To document the Series like this after having made it through ten wonderful seasons, for us, is quite humbling and we are excited to share the special captured moments through this limited edition book.” Pre-orders for this book can be made online at for $39.99 plus $10 shipping and handling. Copies of the 10-Year Anniversary Book will begin shipping the first week of March, 2014. As a special bonus, all orders will include a one-year membership to PASMAG (a $24 value).

Formula DRIFT Announces Formula DRIFT Japan

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December 17, 2013

Formula DRIFT Announces Formula DRIFT Japan

Long Beach, Calif. – December 17, 2013 – Formula DRIFT announced today another step in global expansion with the introduction of Formula DRIFT Japan. The venture with MSC Co, Ltd is set to be a three-year deal beginning in 2014.

“It’s very exciting to be taking our brand to the birthplace of drifting with MSC. MSC is a reputable company that has been involved in drifting for many years. We feel that this is a great way to expand our brand as it fits with our global aspirations,” said Jim Liaw, president and co-founder of Formula DRIFT.

Starting in 2014, Formula DRIFT Japan will hold two competition events as a pre-cursor to the Formula DRIFT Japan Championship in 2015, with one of the events being held a points round of the Formula DRIFT Asia Championship. In 2015, Formula DRIFT has plans to expand the brand to a minimum of four events that will comprise an actual championship. The plan for 2016 will also be a minimum of a four-event championship.

Japanese motor sport icons Nobuteru Taniguchi and Max Orido have committed to judging the events, notwithstanding any other racing obligations. The three-year plan will include a groundbreaking marketing and promotions campaign never done before in Japanese drifting such as a weekly television show, live stream of the event competitions and a media partnership with Kotsu Times.

“MSC has been a long time partner with Formula Drift since its start and we are thrilled to be working with the global brand of drifting in Japan. With the support of the new generation media networks, we are aimed to grow as spectacular motorsports events. Please look forward to our events” said Kaz Iwata, founder of MSC Co, Ltd

Formula DRIFT Japan details will be announced at the official launch at the 2014 Osaka Auto Messe in February.

[PRESS RELEASE] Formula DRIFT Surpasses a Million Fans on Facebook

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November 25, 2013

Formula DRIFT Surpasses a Million Fans on Facebook

Long Beach, Calif.  November 25, 2013.  Formula DRIFT is celebrating a milestone after its Facebook page achieved over 1 million likes from its fans around the world. The Formula DRIFT Facebook page ( provides information on the Series, drivers and more.

“We would like to thank our fans for supporting the Series and helping our Facebook page organically grow to reach over 1 million fans,  said Jim Liaw, president and co-founder of Formula DRIFT. “Our young tech savvy fans challenge those of other motorsports for being the most active and engaging fans on social media.

Growth to 1 million Facebook fans has been done organically without the help of social media agencies, purchases of “likes or special Facebook promotions. Additionally, the fan count from Formula DRIFT Asia Facebook page was not taken into account, which currently has over 100,000 Facebook fans.

Comparatively, to other motorsport Facebook pages, Formula DRIFT ranks amongst the top for quantity of fans. NASCAR currently has 3,711,205 fans, Formula 1 has 1,448,735, World Rally Championship (WRC) has 1,074,102 and IndyCar with 173,531 fans on Facebook.

During Formula DRIFT event weekends the Formula DRIFT Facebook page receives over 2 million impressions. The Facebook platform is a key component in Formula DRIFT’ cross-media portfolio, which also includes Twitter and Instagram.

[PRESS RELEASE] Formula Drift Asia Returns to Thailand

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Singapore, 22 November 2013 – Formula Drift Asia will be returning to Thailand in 2014, in replacement of Formula Drift Indonesia initially scheduled for December 2013. This will serve as the final leg of the 2013 season, as well as the opening round of the 2014 season. The last time the Series was held in Thailand was back in 2010.

To be held at Pathum Thani Speedway on 18 and 19 January, Formula Drift Thailand 2014 is co-organised with Grand Prix International Co., Ltd (GPI), which owns the Bangkok International Motor Show, several motorsport events, a host of magazines such as Grand Prix and XO Autosport, as well as television channel Grand Prix Channel. For the first time ever, there will be ‘live’ streaming for Formula Drift Asia events so fans from all over the world can keep up with the sideways smoking action.

Marcus Lim, Co-Founder of Formula Drift Asia, “We are excited to return to the Thailand market, after three years of absence, and we look forward to coming back to Indonesia in the near future. 2013 also marks the end of a fruitful chapter with Achilles as the title sponsor of the Asia series. We look forward to welcoming new partners to the fold as we move on to a combined platform globally. The integration of operations with the US side will give us better strategic alignment for the development of the sport in Asia. ”

“We brought the first international drifting competition to Thailand four years ago and we are excited to be able to bring Formula Drift back.  The timing is right as we have integrated and merged the Formula Drift Asia and USA offices to lay a foundation to create a world championship series,” said Jim Liaw, President and Co-Founder of Formula Drift.

In other exciting news, Formula Drift will merge their USA and Asia operations from 2014 with a global headquarters in Long Beach and a regional office in Singapore, in anticipation for a World Championship in 2015. The merger comes after six years of successful event operations in Asia taking Formula Drift to Singapore, Thailand, Indonesia, Malaysia and Australia. Formula Drift Asia licensor Driftpac will remain an integral part of the Formula Drift events in Asia and will continue to assist in expansion of the brand.

The plan for 2015 is to operate a world championship where some or all of the events on the Formula Drift USA and Formula Drift Asia calendars, as well as possible new host venues, will count towards the world championship.

Formula Drift Asia has been a key drifting event within the region since its inaugural season in 2007, bringing the excitement and heart-stopping track action to fans in iconic locations such as the Formula One Singapore Grand Prix’s Marina Bay circuit and the historic Merdeka Square in Kuala Lumpur.

The most diverse and talented pool of drivers from Hong Kong, Indonesia, Singapore, Thailand, Malaysia, New Zealand, Australia, Norway, USA and Japan have competed in the series. Expect the usual array of international drifting stars like Daigo Saito, Fredric Aasbo, Robbie Nishida, Kenshiro Gushi, Josh Boettcher and Tengku Djan.

Do look out for more details on Formula Drift Thailand 2014 and also the rest of the 2014 calendar. For more information, kindly log on to or

For enquiries or requests, contact Cheryl at [email protected] or +65 9733 5122.