Formula DRIFT Long Beach Kick-Off Event presented by SR by Toyota

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It’s that time of the year again! The 2016 Formula DRIFT season is right around the corner and we want to kick-off the season with a special event for all Scion owners. To show our appreciation, we would like to provide you an opportunity to display your (stock or modified) Scion vehicle and cheer for our drivers at Formula DRIFT Long Beach on Saturday, April 9th. Come join us for an epic day of drifting as we cheer on defending champion Fredric Aasbo, Ken Gushi and Ryan Tuerck, our newest addition to the team!

Selected participants will receive:

• Showcase spot in designated SR by Toyota area
• Free admission for you and one guest
• Free food and drinks
• Assigned seating in Grandstand 21
• Detailing Kit

We will be accepting submissions until Monday March 28 at 2PM PT. Selected participants will be notified via email with details of the event that week. Limited availability. Entry subject for approval.


SR by Toyota 2015 Motorsports Highlight Reel

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Looking back, 2015 was a wild ride for us here at SR by Toyota. We captured the top two spots in the Formula DRIFT championship and did a little racing at a place called Pikes Peak.

Relive some of our favorite moments in motorsports in this beautifully done video with Fredric Aasbo behind the wheel of the Papadakis Racing tC, Ken Gushi in the GReddy Racing FR-S and witness the Mackin Industries FR-S attack the Pikes Peak International Hill Climb in stunning Colorado, and don’t forget to share it with a friend or a few.

Fredric Aasbo and Ken Gushi - Formula DRIFT 2015

Ken Gushi at 2015 Formula Drift Atlanta

Scion Racing x Mackin Scion FR-S at Pikes Peak


Introducing the 2016 SR by Toyota team

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As we recently released word of the newly-formed SR by Toyota team, led by both Fredric Aasbo and Ken Gushi, we now welcome Ryan Tuerck to the team! We’re very excited to announce that all three drivers will be waving the SR by Toyota banner proudly in 2016 as they get set for the Formula DRIFT series, which kicks off in Long Beach next month. Let’s take a closer look at our three drivers. Continue reading Introducing the 2016 SR by Toyota team

Official Statement Regarding Scion Announcement

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Formula DRIFT would like to thank all the great people behind the Scion brand for their support of Formula DRIFT and sport of Drifting.  We are looking forward to the upcoming season to see if Scion can close it out with another driver & manufacturer championship.  Since entering Formula DRIFT in 2008, Scion has racked up 28 podiums, 10 competition wins, 1 driver championship (Aasbo, 2015) and 2 manufacturer championships (2014 & 2015).

Scion Brand to Transition to Toyota

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TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.

“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished. Continue reading Scion Brand to Transition to Toyota