Author: FormulaD

Formula DRIFT and DIRECTV Go For Round Two With 2011 Season Opener in 3D

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Formula DRIFT and DIRECTV Go For Round Two With 2011 Season Opener in 3D

First-Ever Drifting Street Event to be Produced in 3D, Available Exclusively on n3D, Powered by Panasonic

Long Beach, Calif. – April 6, 2011 – Following last year’s successful 3D broadcast of Formula DRIFT’s “Round 7, Title Fight” event, DIRECTV and Formula DRIFT take another spin around the track with the production of Formula DRIFT’s 2011 season opener, Round 1: Streets of Long Beach. The race will be the first-ever drifting street race to be produced in 3D and will be available exclusively on n3D, powered by Panasonic, this summer.

The season opener will be held in Long Beach, Calif., on April 8-9 and is the only drifting event on the circuit to legally utilize real city streets. The race will debut a new suite of cars and drivers to the Formula DRIFT series and will be co-hosted by DIRECTV Red Zone Channel host, Andrew Siciliano, actress and TV host, Mayleen Ramey, and co-founder of Formula DRIFT, Ryan Sage.

DIRECTV will also test new production techniques for this event, including new camera angles of the course and in-car cameras that will give viewers the driver’s perspective of the track. Last year’s final round in Irwindale, Calif., was rated the most watched original 3D program on DIRECTV and continues to be re-aired in 3D on the n3D channel, as well as in 2D on The 101 Network.

“The 2010 Final Fight 3D event was a great success for our n3D channel and we are excited to continue our partnership with Formula DRIFT, as well as our support for the sport of drifting,” said Chris Long, senior vice president, DIRECTV Entertainment. “Filming on the streets in Long Beach versus on a track will give the broadcast a completely different feel and we are looking forward to testing new production techniques that will truly make 3D fans feel like they are in the driver’s seat.”

“DIRECTV captured the excitement on the high banks during the 2010 season finale at the birthplace of American professional drifting at the Toyota Speedway at Irwindale,” said Jim Liaw, president and co-founder, Formula DRIFT. “Now, DIRECTV will be able to capture the unique and intense setting that is the season opener, through the only legal professional drift competition on city streets.”

DIRECTV offers more 3D programming than any other television provider in the country. n3D, powered by Panasonic (Ch. 103), the nation’s first 24/7 3D network, is available at no additional cost to millions of DIRECTV HD customers. In addition to exclusive 3D coverage of special events such as the 2010 MLB All-Star Game and the 2010 U.S. Open Tennis Championship, the n3D channel also gives customers access to exclusive, original 3D programming such as DIRECTV’s award-winning series Guitar Center Sessions and Guy’s Big Bite in 3D. The 3D programming available both on n3D and DIRECTV CINEMA are all powered by Panasonic. DIRECTV also offers 3net and ESPN 3D as part of its 3D programming platform.

DIRECTV HD customers, who received a free software upgrade that enabled them to access 3D channels on DIRECTV, will need a 3D television set and 3D glasses to view the programming on DIRECTV. For more information on n3D, powered by Panasonic, please visit www.DIRECTV.com/3D.

For more information contact:
John Pangilinan
The ID Agency for Formula DRIFT
213.802.0863
[email protected]

Robert Mercer
DIRECTV
310.964.4683
[email protected]

Formula DRIFT Announces Ryan Lanteigne as a New Judge for the 2011 Season

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Formula DRIFT Announces Ryan Lanteigne as a New Judge for the 2011 Season;
Lanteigne to Replace Ernie Fixmer on the Judging Panel

Long Beach, Calif. – April 6, 2011 – Formula DRIFT has announced the addition of Ryan Lanteigne to the Formula DRIFT judging panel for the 2011 Pro Championship season. Lanteigne will take Ernie Fixmer’s position as the third Formula DRIFT judge.

Fixmer has recently taken a position in the aerospace field and will be unavailable to judge the Formula DRIFT domestic events due to time commitments. He is still very dedicated to the sport of drifting and will continue to be part of the community, but looks forward to the new career opportunity. His departure creates an opening in the 3-judge panel where Lanteigne will take over the role of third judge.

“We are happy to see Ernie taking a position in the field he loves and though we are saddened by his departure, Ryan will be a great addition to the Formula DRIFT family,” said Ryan Sage, vice-president and co-founder of Formula DRIFT. “Not only is Ryan a seasoned driver, he has judging experience and has worked with both Tony (Angelo) and Andy (Yen) which is a great way to start the new relationship.”

Lanteigne brings both the experience as a professional driver and judge for the Drift Mania Canadian Championship (DMCC). Lanteigne has a working experience with both current Formula DRIFT judges Andy Yen and Tony Angelo and they have expressed their approval for Lanteigne to join them on the judging panel for the 2011 Pro Championship season.

“I am truly very excited and honored to be a part of the Formula DRIFT family. We were fortunate to have Formula DRIFT judges in the Canadian series when I was competing, which introduced us to the rules, scoring and demands of the big leagues early on,” said Ryan Lanteigne, new Formula DRIFT judge. “After my early retirement, working as a judge with Tony and Andy really opened my eyes to the intricacies of the sport while reinforcing just how important it is to be impartial and objective while in the judging tower. I look forward to meeting all of the drivers at Round 1: Streets of Long Beach and to the entire season ahead.”

Lanteigne will make his debut as Formula DRIFT judge on April 8-9, 2011 at Round 1: Streets of Long Beach.