Long Beach, Calif. – May 1, 2012 – Formula DRIFT has announced today the continuation of the popular online program, “Formula DRIFT Insider.” The first episode will premiere on Thursday, May, 3 on Formula DRIFT’s social media outlets and website.

After a successful trial during the last 10 weeks of the 2011 Formula DRIFT Championship season, Formula DRIFT will launch the second season of “Formula DRIFT Insider,” this Thursday, May 3. Subsequent episodes will air every other Thursday until the conclusion of the season in October. Formula DRIFT Insider will cover much of the behind the scenes action of the world’s premier drifting organization and go on the road with teams, drivers and staff to show exclusive access never before seen to the public. The show will continue to be hosted by Formula DRIFT co-founder, Ryan Sage.

“We are really happy that Insider was received well by fans last year,” said Jim Liaw, president and co-founder of Formula DRIFT. “Now we have the chance to cover the entire season and it should make for some really exclusive and captivating content to share with our fans.”

The first episode of Formula DRIFT Insider will have an exclusive interview with 2011 Champion, Daijiro Yoshihara, an exclusive news release surrounding one of the top teams in the Series and finally a surprise surrounding the second round of competition at Road Atlanta, which takes place on May 11-12.