Formula DRIFT Announces Continued Partnership with GoPro

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Long Beach, Calif. – March 20, 2014 – Formula DRIFT and GoPro will continue their relationship for the second consecutive season. GoPro is the exclusive and official camera partner for the Series.
“Formula DRIFT is such a unique racing series, unlike any other in motorsports, and GoPro is proud to offer fans and racers a never-before-seen perspective of the wheel-to-wheel intensity that has made DRIFT so intriguing,” said Todd Ballard, Director of Sports Marketing for GoPro.

GoPro, maker of lightweight, wearable and gear-mounted cameras that transform the way consumers and professionals capture and share meaningful content, is the exclusive on-car and in-car camera during official competition. This will be the second of a three-year deal between GoPro and Formula DRIFT that has already proved to be a winning combination for DRIFT fans and racers alike. As the official camera, GoPro enables Formula DRIFT to offer its fans an immersive, unique experience that strengthens the excitement of the racing series, while also providing competitors a tool to review their performances and evaluate the competition. The versatility of the HERO line of cameras allows for angles and perspectives otherwise unattainable. Fans can feel like they are actually in the car next to the stars of the sport.

“GoPro is an integral partner for Formula DRIFT and we look forward to continuing this relationship with them,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “This season fans can expect more integration between GoPro and Formula DRIFT with an increase in the content distribution including social media.”

HOMESTEAD-MIAMI SPEEDWAY TO HOST FORMULA DRIFT MAY 30-31

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FOR IMMEDIATE RELEASE: Tuesday, March 18, 2014

Media Contacts:
Edward Williams, 305.230.5229, [email protected]
John Pangilinan, 213.802.0863, [email protected]

HOMESTEAD-MIAMI SPEEDWAY TO HOST FORMULA DRIFT MAY 30-31

Round 3 of the only professional drifting series in North America will feature an international field

MIAMI – One of the most exciting forms of motorsports is coming to Homestead-Miami Speedway May 30-31. Round 3 of the Formula DRIFT Championship will feature drivers from around the world competing in well-executed, controlled sideway slides at high speed on the speedway’s 2.21 mile infield road course. Track President Matthew Becherer made the announcement.

“Unlike Ford Championship Weekend when NASCAR crowns champions during three days of racing, Formula DRIFT is not a race, but a highly technical dogfight,” said Becherer. “Of the 280-plus events we’ll host at Homestead-Miami Speedway in 2014, Formula DRIFT will undoubtedly be one of the most unique.”

Japan is credited with the creation of drifting as early as the 1970s. As it gained recognition in the 80s and 90s, it became a popular underground movement. Drifting, in simple terms, is when a driver intentionally puts his car into a controlled slide around a corner at high speed. It is a skilled motorsport that is based on execution, skill and style instead of the fastest time. But once it landed on American shores is when drifting really took off exponentially around the world.

Drifting is a learned technique in which the driver pushes the car to its limits while maintaining control for the full length of the curve. A car is drifting when the front wheels are pointing in the opposite direction of the turn (for example, the car is turning left but the wheels are pointed right and vice versa). Drift cars are light to moderate weight rear-wheel-drive or all-wheel-drive coupes and sedans.

Drivers will qualify individually to determine their position in a bracket that will then determine the “head-to-head” match- ups. Head-to-head runs are judged and based on a number of criteria with the winner moving into the next round.

The goal in drifting is not to have the fastest time or pass the most cars. Instead, it is judged on the skill of the driver, car control, speed, and proximity to the other car and barriers. The drivers will also be judged on how well they follow the predetermined “line,” which is the path that provides the highest speed and angle the cars can handle. The Formula DRIFT drivers will utilize Turns 2, 3, 4 and 5 of the Homestead-Miami Speedway infield road course.

Individual daily tickets are $28 while two-day passes that include Friday (May 30) practices and qualifying are $32. Tickets for the event are on sale now here. They are also available by phone at 305.230.5255.

About Homestead-Miami Speedway

The Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The 650-acre facility is active more than 280 days per year and will host NASCAR’s championship races during Ford Championship Weekend (November 14-16, 2014) for the 13th consecutive year. The NASCAR Sprint Cup Series championship Ford EcoBoost 400 is broadcast live on TV and radio to 200 countries in 24 languages. Homestead-Miami Speedway, featuring a 1.5-mile oval and 2.21- mile road course, generates more than $250 million annually for the region.

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