Snap-on will Sponsor BMI Team in Formula Drift Rounds 4 and 5
KENOSHA, Wis. – July 8, 2010 – Snap-on, the most innovative tool company in the world and space, will sponsor BMI Racing and driver Brian Wilkerson in the most innovative racing series in the world, Formula Drift. Snap-on will serve as the primary sponsor for driver Brian Wilkerson and the BMI Racing Formula Drift Snap-on RX8 4 Rotor car at the Formula Drift “Throwdown” event in Evergreen, Wash. on July 9-10 and the “After Dark” race August 20-21 in Las Vegas.
“After attending the recent Skills USA competition and seeing how well received the BMI Racing Formula Drift team was there, we felt that it would be a great opportunity for Snap-on to get involved even more with Formula Drift by sponsoring BMI Racing and Brian,” said Alicia Smales, vice president of marketing for Snap-on Tools. “Snap-on’s association with Formula Drift gives us a great vehicle to interact with a different segment of our customer base. In addition, the Formula Drift events also give us a chance to entertain customers and show them the latest and greatest technology and products that Snap-on has to offer.”
Wilkerson’s BMI Racing’s Drift car will feature the Snap-on logo and special scheme for those two races. Snap-on will also have franchisee vans at the racing venues for the two Drift events. Snap-on has been involved with Formula Drift racing in each of the previous two seasons.
Drifting is a high-skill, high-powered motor sport that calls for drivers to control a 200 horsepower to 700 horsepower car while it slides sideways at high speed through a marked course. It is similar to rally racing, but is held on a closed course and judged on execution and style rather than finishing the course fastest.
To find out more about the Snap-on racing program, visit www.snapon.com/racing.
The BMI Racing RX8 4 Rotor will be on display at the Snap-On booth at the Skills USA Techspo Event held in Kansas City, MO from June 22nd though till June 24th. If you’re in the area be sure to check it out.
About BMI Racing:
BMI Racing currently has the world’s only RX8 4 Rotor, competing in the Formula Drift Series, in which driver Brian Wilkerson skillfully maneuvers the car into a controlled sideways slide through a set course. This series is held national, with the next event in Seattle WA, at Evergreen Speedway.
Snap-on Incorporated is a leading global innovator, manufacturer and marketer of tools, diagnostics, equipment, software and service solutions for professional users. Products and services include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions for vehicle dealerships and repair centers, as well as customers in industry, government, agriculture, aviation and natural resources.
TECHSPO is held in the midst of the SkillsUSA Championships, where 5,400 students, America’s best entry-level workers, compete in 96 hands-on skill and leadership contests. On the cutting edge of technology, these contests are run with the help of industry, trade associations and labor organizations. And it’s all open to the public! TECHSPO includes a Career Fair, where students and company representatives can exchange information and talk about employment opportunities
TORRANCE, CA (April 4th, 2010)- BMI Racing is happy to announce that Drift Alliance Ace Brian Wilkerson will drive the BMI Racing 2009 Mazda RX-8 4-Rotor drift car at Formula Drift Round 1: Streets Of Long Beach on April 9-10th.
Brian Wilkerson has been a constant presence in the east coast grassroots drifting scene for years, competing in several amateur and semi-professional events since 2006 with impressive results. Brian has renewed his Formula Drift competition license for 2010 and is looking to punch a hole in the pro-drift circuit and show that he has what it takes to be a serious contender among the world’s best drifters in the top level American drift series.
BMI Racing is currently finishing up prep-work on their one of a kind 2009 Mazda RX-8 powered by a rare 4-Rotor engine. BMI Racing is the first performance shop to successfully install a 4-Rotor engine into an RX-8 chassis. Since the car’s completion it has been an internet sensation and has received over 80,000 video hits combined on YouTube.com and StreetFire.net as well as over 200,000 total impressions due to coverage on Autoblog.com and Mazda USA’s corporate website.
While both BMI Racing and Brian Wilkerson have years of experience in their respective specialties both parties are relatively (Brian competed in Round 2 in Atlanta in ’09) new to Formula Drift and expect tough challenges ahead. However, Brian and BMI Racing are also confident that together, they can make a strong impression at Long Beach.
For further information on BMI Racing and Brian Wilkerson you can visit http://www.bmiracing.net and www.brianwilkerson.com.
If you have any inquires on BMI Racing feel free to contact Andrew Beckford (email@example.com)
ABOUT BMI RACING:
BMI Racing consists of Adam and Sarah Burgess a happily married couple that moved from Australia to the USA to pursue their shared passion for motorsport, and with over 25 years combined experience they have built extreme and diverse performance vehicles.
BMI Racing has successfully built the World’s only 2009 Mazda RX-8 4 Rotor, a naturally aspirated beast that has a unique engine sound that can only be compared to that of a Formula One car. The RX-8 4 rotor has been well received wherever it has been on display, including shows such as Seven Stock 12 held at Mazda Headquarters Irvine, the final round of Formula D at Irwindale, and the world largest automotive show – The SEMA show held in Las Vegas.