Formula DRIFT Announces Live Stream Expansion for the 2012 Season

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Long Beach, Calif. – April 10, 2012 – Formula DRIFT has announced today that they will continue to air all domestic Formula DRIFT rounds through the Driftstream program that will expand for the 2012 Pro Championship Season.

All on track action will be shown via the Driftstream, located on formulad.com/live, including the first practice through to the last tandem competition on both Friday and Saturday event days. With an average viewership of over 150,000 unique IP’s in 2011 Formula, Formula DRIFT has signed a number of agreements that will expand the distribution of the already popular live stream. In 2012, Formula DRIFT will be distributed live through Justin.tv, Metacafe Live, Dailymotion Live and Youtube Live.

“Formula DRIFT worked diligently in the off-season to reach out to our existing partners and develop new relationships that will help make our live broadcasts more attractive. We feel that we are leading the charge of what is a progressive and new way to reach and develop a fan base.,” said Ryan Sage, vice president and co-founder of Formula DRIFT. “Additionally, with partner Ubiquity Broadcasting Corporation, we are excited to be expanding our coverage of the events as well, making the live experience better to watch from home or work. We will start with a few shots of the competition on Friday and expand to a full broadcast by main day. We will also be adding a live half-time show and new graphics.””

Additionally, Formula DRIFT has signed a deal with Flingo, as a new “on-demand” option providing content to all Web-enabled televisions that carry the Flingo application. There are currently 10,000,000 of these devices in the U.S. and 40,000,000 world-wide and include Insignia, LG, Samsung, Vizio, Sanyo, Western Digital, as well as Netgear devices – covering more than 8.5 million screens in 118 countries worldwide. The combined viewership of all the 2012 Driftstream partners is over 200,000,000.

“The FormulaD app offers a window into the exciting world of drifting, one of the fastest growing categories of extreme motorsports. FormulaD pioneered drifting in the United States, and it’s not surprising to see them become a pioneer in the Smart TV arena,” said Ashwin Navin, CEO and co-founder of Flingo. “Our partnership enables FormulaD to reach millions of people in their living rooms with the convenience of a TV remote control at any hour of the day with a more dynamic, engaging viewing experience than traditional broadcast.”

The Formula DRIFT Driftstream begins broadcasting tomorrow at Round 1: Streets of Long Beach on April 6-7 starting at 10:00 AM (PST).

DriftStream2010.com Continues Steady Growth with over 200,000 Unique Viewers for Round 3: The Gauntlet

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Long Beach, Calif. – June 25, 2010 – Formula DRIFT continued the new DriftStream with YoParts.com at Round 3: The Gauntlet registering over 200,000 unique viewers watching the event live for the second event in a row.

Formula DRIFT and YoParts.com partnered with Justin.tv to distribute the LiveStream of Round 3: The Gauntlet at Wall Stadium in New Jersey. Over 128 countries tuned in to watch the over 1,000,000 minutes of action streamed in a 24-hour period, the largest of any of the events to date. This event featured multiple camera angles including an exclusive “starting line” camera and enhanced scoring displays. The coverage also included footage live from the Drivers’ meeting and exclusive coverage from the “Throttle Thursday” event.

“Round 3 was definitely our best broadcast yet! We were able to produce the best stream quality out of our first three events and made for an enjoyable viewing experience. Our DriftStream2010 chat audience were instrumental in helping us fine tune the stream each day,” said Tom Masiero, co-founder of YoParts.com. “This event we had multiple camera angles for Round 3: The Gauntlet as well as a LIVE start line cam that caught some great close up action. This event would not have been possible without our sponsors Mishimoto, Need for Speed and Belle-1 Communications. We are looking forward to Round 3: Throwdown Monroe Wa, with even more great new features for the Formula Drift Fan base. We would also like to thank out media partners motoiq.com, speedhunters.com, pasmag.com, motormavens.com, drifting.com, streetimportonline.com, gtchannel.com, livesockets.com for hosting and promoting DriftStream2010.”

The Drift Stream will continue at Round 4: Throwdown on July 9-10 in Monroe, WA when Formula DRIFT returns to Evergreen Speedway.

Formula DRIFT Releases Codes and Applications for This Weekend’s Live Stream

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1. Live on the Formula DRIFT Website home page and on the landing page
www.driftstream2010.com or www.formulad.com/live

2. Facebook
Application

– Watch inside facebook and chat with your friends

3. iPhone App
(channel
name “driftstream”)

4. DriftStream embed code: Justin.tv
Embed

Any webmasters that are interested in the Direct Iframe Embed and custom sizing for their particular website can contact Grab it
HERE

Coverage commences on Friday, May 4th at 12pm EST for the first session of qualifying during Round 3: Wall NJ on June 4th and 5th on www.formulad.com/live

DriftStream2010.com Launches Hub for Formula DRIFT Fans

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Drift Stream 2010

Long Beach, Calif. – May 26, 2010 – Formula DRIFT launches DriftStream2010.com as a hub for all content of the Live Stream.

Driftstream2010.com is the next step of development for our live stream partnership,” said Ryan Sage, co-founder of Formula DRIFT. “This will be the central place where all things pertaining to the live stream will be centrally located. Our approach is to make the viewing experience of the live stream as easy, seamless, and fun as possible.

The new DriftSteam2010.com site has been created to specifically house both Live Coverage and On-Demand footage of the 2010 Formula DRIFT Schedule as well as the following elements:

* Live Interactive Hub for all DriftStream 2010 action
* On-Demand section with all DriftStream 2010 coverage
* Integrated Toolbar Section
* Flickr Gallery
* YouTube Gallery
* LiveFeed Beacon
* Twitter Integration
* Facebook Integration
* Formula DRIFT Blog Timeline
* DriftStream 2010 Schedule
* Built-in Chat Feature
* Language Translation Feature
* iPhone App link

The new site features a user-friendly interface, while providing new and archived content pertaining to Formula DRIFT. The dynamic features of the site will engage fans to interact with one another and become socially active.

“The main goal for the development of this site was to create an easy to navigate experience while still providing all relevant streams of content for the FD fanbase,” said Tom Masiero, co-founder of YoParts.com.

The Drift Stream will continue at Round 3: The Gauntlet on June 4-5 in Wall, NJ when Formula DRIFT returns to Wall Speedway.