DriftStream2010.com Continues Steady Growth with over 200,000 Unique Viewers for Round 3: The Gauntlet

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Long Beach, Calif. – June 25, 2010 – Formula DRIFT continued the new DriftStream with YoParts.com at Round 3: The Gauntlet registering over 200,000 unique viewers watching the event live for the second event in a row.

Formula DRIFT and YoParts.com partnered with Justin.tv to distribute the LiveStream of Round 3: The Gauntlet at Wall Stadium in New Jersey. Over 128 countries tuned in to watch the over 1,000,000 minutes of action streamed in a 24-hour period, the largest of any of the events to date. This event featured multiple camera angles including an exclusive “starting line” camera and enhanced scoring displays. The coverage also included footage live from the Drivers’ meeting and exclusive coverage from the “Throttle Thursday” event.

“Round 3 was definitely our best broadcast yet! We were able to produce the best stream quality out of our first three events and made for an enjoyable viewing experience. Our DriftStream2010 chat audience were instrumental in helping us fine tune the stream each day,” said Tom Masiero, co-founder of YoParts.com. “This event we had multiple camera angles for Round 3: The Gauntlet as well as a LIVE start line cam that caught some great close up action. This event would not have been possible without our sponsors Mishimoto, Need for Speed and Belle-1 Communications. We are looking forward to Round 3: Throwdown Monroe Wa, with even more great new features for the Formula Drift Fan base. We would also like to thank out media partners motoiq.com, speedhunters.com, pasmag.com, motormavens.com, drifting.com, streetimportonline.com, gtchannel.com, livesockets.com for hosting and promoting DriftStream2010.”

The Drift Stream will continue at Round 4: Throwdown on July 9-10 in Monroe, WA when Formula DRIFT returns to Evergreen Speedway.

Round 3 Formula DRIFT coverage on CNN.com

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CNN.com has a great video from Round 3: The Gauntlet on their home page today. Check it out and the rest of the article.

Formula Drift: Action-Packed & Fuel-Efficient
by MPGOMATIC

If you’ve never seen professional drift racing, you’re in for an action-packed treat. It’s a ballet on wheels: loud, smokey, beautiful, and remarkably fuel-efficient.

The racing is nearly non-stop, with just two cars on the track at a time … there’s no checkered flag and the judges honor the crowd’s request to run “one more time!”

http://MPGomatic.com caught up with a handful of top-notch drifers at round three of Formula Drift at the historic Wall Stadium, in Wall, New Jersey.

Many thanks to Samuel Hubinette, Vaughn Gittin Jr., Rhys Millen, Kyle Mohan, Andrew Comrie-Picard, and Charles Ng for letting us know why they love the sport, and for the folks at Formula Drift and Wall Stadium for their help in shooting this iReport.

Round 3: The Gauntlet Results

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Long Beach, Calif. – June 6, 2010 – Formula DRIFT continued the season at Wall Stadium for Round 3: The Gauntlet. Daijiro Yoshihara wins his second event in a row, while Vaughn Gittin, Jr. podiums for the third straight event and retains the Pro Championship leader

Wall Stadium hosted Round 3: The Gauntlet to a packed venue. Fans were treated to clear weather and an action-packed weekend. The level of competition has increased forcing multiple “One More Time” calls from the judges, which gave the fans more head to head action.

“The seventh season continues to be unbelievably strong with the depth and skill of the driver pool,” said Jim Liaw, president and co-founder of Formula DRIFT. “We want to give it up the drivers for putting on another great show and to the fans for their continued support.”

Round 3: The Gauntlet showcased exciting tandem action that had Daijiro Yoshihara in the Discount Tire / Falken Tire Nissan S13 take his second consecutive victory by beating out Falken teammate Vaughn Gittin, Jr. in the Monster Energy / Falken Tires Ford Mustang in the Finals for the second time in a row. Gittin has now found the podium in each of the 3 events this season with a victory at Round 1 and two second place finishes at Round 2 and Round 3 and retains the Pro Championship points lead. The consolation round placed last season’s winner Darren McNamara in the Falken Tires Saturn Sky against 2-time Formula DRIFT champion Tanner Foust in the Rockstar Energy Drink Scion tC with Foust edging it out for third place at the event.

“I’ve got my mojo back!,” said Daijiro Yoshihara, winner of Round 3: The Gauntlet. “This feels incredible to win back to back events and I could not have done it without the help of my team and sponsors.”

The season continues on July 9-10, 2010 for Round 4: Throwdown at Evergreen Speedway. Tickets are available on-line. For more information and details visit the Formula DRIFT website at: www.formuladrift.com