Formula DRIFT Continues Social Media Success Surpassing 100,000 Fans on Facebook and Announces Launch of Mobile Version of Website

Long Beach, Calif. – June 30, 2011 – The official Facebook page of Formula DRIFT has surpassed the 100,000 mark in total fans. Formula DRIFT has also launched mobile version of website.

Formula DRIFT has seen a dramatic growth to their Facebook page fan base this season as the 100,000 mark was broken during Round 4: The Gauntlet at Wall Speedway weekend. The amount of Facebook fans has doubled since the season began. To celebrate this milestone Formula DRIFT will be selecting a couple lucky fans from the Facebook page to receive a prize package including Formula DRIFT merchandise and apparel.

“Formula DRIFT has embraced new technology and is very pleased with the growth of our social media outlets this season and we have our tech savvy fans to thank for this,” said Ryan Sage vice president and co-founder of Formula DRIFT. “In addition to Facebook we have also seen an increase in our Twitter followers along with viewers of Driftstream, our live webcast. We will continue to explore new and exciting ways to engage our ever-growing audience and provide them with the latest content and promotions.”

The Series continues to be the leader and innovator for social media and technology when compared to other emerging motorsports. Formula DRIFT has invested into new technology in order to cater to their demographic of fans who are proven to be tech savvy and early adopters for the latest trends.

“We are proud of this accomplishment as it is evident of the growth of the sport of drifting,” said Jim Liaw, president and co-founder of Formula DRIFT. “Formula DRIFT has taken the lead in providing ways to connect with the fans and give them what they want.”

Formula DRIFT has also announced the launch of the mobile version of the website, www.formulad.com. The mobile friendly version of the site has optimized content for mobile browsing while also maintaining the connection for the fans to live event data, results, news posts, and more. A custom blog theme for mobile users has been created allowing users to browse through the blog with ease. The mobile version also allows users to use multiple mobile devices and if equipped with Flash can access the full version of the website.

For more information visit: www.formuladrift.com