Formula DRIFT Round 1: Streets of Long Beach Breaks Attendance Record

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Long Beach, Calif. – April 21, 2011 – Formula DRIFT made history during the first event of the 8th season of competition, as Round 1: Streets of Long Beach became the most attended drift competition in the history of the Series. Over 16,000 fans came to the near capacity event, outdrawing previous events.

Previously, the 2010 Formula DRIFT season finale, the Red Bull Drifting World Championship held by Formula DRIFT, and the original D1 Exhibition Match produced by Formula DRIFT co-founders Jim Liaw and Ryan Sage were some of the most attended drifting events.

“The first event of the 2011 Formula DRIFT Championship season was a tremendous success, and we thank the fans for their enthusiastic support of the Series,” said Jim Liaw, president and co-founder of Formula DRIFT. “Formula DRIFT is dedicated to providing the best drifting competition and entertainment in the world and we look forward to the rest of the season.”

Adding to the success of the first event, DriftStream, Formula DRIFT’s live webcast, reached over 289,000 unique IPs over the Friday and Saturday broadcast. DirecTV also captured the event in 3D with an air-date to be announced. The FD TV team filmed all the action in HD for the Formula DRIFT television program that will air on the VERSUS network in the US and various international networks starting August 14.

Congrats to Ken Gushi Toyota Pro/Celebrity Race Winner

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Congratulations to Ken Gushi for his 2nd place overall finish in the Toyota Pro / Celebrity Race coming in 1st place over all the other Pros. Gushi battled through a 30 second handicap that the “Pro” drivers are given from the start of the race and weaved his way past the other Pros and Celebrity drivers as he closed the gap on winner actor William “Bill” Fichtner. Gushi looked good in the 10 lap race and had the best lap time of the day 1:46:429.

Other celebrities included: MMA fighter Tito Ortiz, Kevin Jonas (Jonas Brothers), and actor Djimon Hounsou. Other Pros included Scion Racing driver Chris Rado and previous celebrity winners Frankie Muniz, and Brian Austin Green. Toyota will donate $5000 to the Racing for Kids charity and an additional $5000 to the winner’s charity.

The Toyota Pro/Celebrity Race is scheduled to be broadcast on the Speed Channel on Sunday, May 1, at 3 p.m. EDT and will be rebroadcast after that. (See local listings or www.speedtv.com for times.)


(podium image provided by Ron Bermudez)

Round 1: Streets of Long Beach Tickets Still On-Sale

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Tickets are still available to purchase for Tomorrow’s Round 1: Streets of Long Beach event. Save money and make your purchase online. Today’s Qualifying Round was just a glimpse of the excitement to come when the Top 32 drivers battle to take the first victory of the season.

Saturday Main Event Tickets can be purchased HERE.

VIP Tickets can be purchased HERE.