Formula DRIFT Announces the Return of Yokohama as an Official Tire Supplier for the 2012 Season

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Long Beach, Calif. – March 21, 2012 – Formula DRIFT has announced the return of Yokohama Tire Corporation as an official tire supplier for the 2012 Pro Championship.

Yokohama will showcase their ADVAN Neova AD08 tire and the technology driven performance of the Yokohama on competition vehicles within the Series.

“Yokohama has a long history in the sport of drifting and was among the first tire brands embraced by the pioneers of the sport,” said Matt Johnson, Yokohama Performance Marketing Supervisor. “In addition, the first 2 Formula DRIFT championships were won by drivers using Yokohama tires. The Yokohama brand is synonymous with performance and we look forward to showcasing our products in 2012.”

In the inaugural and second season of Formula DRIFT, Yokohama found success and was the tire on both championship-winning vehicles.

“Yokohama’s proven success within the Series will make for an even more competitive competition in 2012,” said Jim Liaw, president and co-founder of Formula DRIFT. “We are excited to have one of the original sponsors of the Series return and make a run at another championship.”

Formula DRIFT Tech Day

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This weekend we will be holding our annual tech day at the Source Interlink office in Irvine. Come hang out with the top teams from Formula Drift as well as get a chance to get your car in a magazine!

Saturday, March 24 2012
Time: 11:00 am – 3:00 PM
Source Interlink Media Tech Center
1733 Alton Parkway
Irvine Ca 92606

X-mini™ Increases Support of Formula DRIFT in 2012

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Long Beach, Calif. – March 20, 2012 – Formula DRIFT has announced the continued support from X-mini that will include the introduction of the “X-mini Rookie Challenge.”

The X-mini™ Capsule Speaker™ is the leader in pocket-sized portable speakers hailing from Singapore and currently sold in 80 countries around the world.

Ryan Lee, CEO of Xmi Pte Ltd, the company behind the X-mini™ Capsule Speakers™, said, “X-mini™ is proud to be a partner of Formula DRIFT and we are thrilled to offer support to the growing talent pool competing in the Formula DRIFT circuit.”

X-mini™ will continue as an associate sponsor of the Series through the 2012 Pro Championship Season and will introduce the new “X-mini™ Rookie Challenge.” Any Formula DRIFT rookie driver placing two X-mini™ Rookie Challenge decals for the season will be eligible for the bonus prize. For every Formula DRIFT X-mini™ Capsule Speaker™ sold via Formula DRIFT, five dollars will be placed in a pot. X-mini™ will match the Formula DRIFT pot dollar for dollar. The eligible rookie with the most championship points will win the entire earnings at the end of the season. Additionally, the Driftstream will provide updates on the X-mini™ Rookie Challenge standings throughout the live event.

“We are excited to continue our relationship with X-mini™ and also to have them support the young guns of drifting,” said Jim Liaw, president and co-founder of Formula DRIFT. “This will be a great incentive for the 2012 rookies to compete for.”

Later this season Formula DRIFT and X-mini™ will release a limited edition branded speaker. The speaker will feature Formula DRIFT logo and traditional red and black colorway.

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