Category: FD News

Formula DRIFT Renews with NBC Sports Network for 2014 Television Broadcast

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Long Beach, Calif. – March 10, 2014 – Formula DRIFT has renewed its agreement with NBCSN for the 2014 season, a partnership that began in 2009. The seven-stop Formula DRIFT Pro Championship will air a minimum of 24 times on Sundays beginning July 27. Programming will include on-track and off-track action as the world’s best drifters compete for the coveted Formula DRIFT championship.

“We are proud to continue our relationship with NBCSN,” said Ryan Sage, Vice President and Co-Founder of Formula DRIFT. “The reach of NBCSN is phenomenal with access into 85 million homes in the US.” To be able to bring our progressive sport in front of the their audience is thrilling.”

Formula DRIFT will begin airing on the NBCSN on Sunday, July 27. A full television program schedule can be found on www.formulad.com.

“We are excited to showcase a new season of Formula DRIFT here on NBCSN for our ever-growing motor-sports audience,” said Jeff Macaluso, Sr. Director of Programming at NBCSN. “The adrenaline pounding excitement is a great compliment to our line-up.”

The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.

Formula DRIFT Announces the Return of All 4 Major Tire Partners and 3 Tire Suppliers

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Formula DRIFT Announces the Return of All 4 Major Tire Partners and 3 Tire Suppliers;
GT Radial Joins Series as Tire Supplier 

Long Beach, Calif. – March 4, 2014 – Formula DRIFT has announced the return of all 4 Major Tire Partners; Achilles, Falken, Hankook and Nitto and returning Tire Suppliers; Kenda, Maxxis and Yokohama. In addition, GT Radial signs on as a new Tire Supplier for the 2014 season.

Formula DRIFT continues to be the proving grounds for tire manufacturers. The extreme conditions created through competitive drifting pushes the limits of the drivers, cars and the tires creating the ultimate performance test for the brands. Current returning tire partners include: Falken Tire (11th season), Hankook Tire (current tire manufacturer champion, 8th season), Nitto Tire (9th season), Achilles (3rd season), Yokohama (3rd season), Maxxis Tire (3rd season) and Kenda (5th season).

“We are proud to have all 4 Major Tire Partners and 3 Tire Suppliers return to the Series and happy to welcome GT Radial for the 2014 season,” said Jim Liaw, President and Co-Founder of Formula DRIFT. “Tires are such an integral part of drifting and the demands that the sport places on the product is high. These are off the shelf products for the everyday consumer and thus have immediate real world application.”

GT Radial will enter the Series with their Champiro SX2 tire, developed for driving enthusiasts who want higher levels of traction, response and driving control in dry and wet conditions. Driving for GT Radial will be back-to-back feeder series champion, Tyler Wolfson.

“As the premier North American professional drifting competition with a very large and growing fan base, Formula DRIFT is an ideal platform for demonstrating the technology and performance of the GT Radial brand to North American drivers, “ said Armand Allaire, vice president of marketing for Giti Tire USA, which markets and sells GT Radial tires in North America.

The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.